The Italy cosmetics market size reached USD 12.80 Billion in 2024. The market is expected to grow at a CAGR of 3.36% between 2025 and 2034, reaching USD 17.81 Billion by 2034.
Skin and sun care products drive the Italy cosmetics market growth with formulations like moisturizers, serums, and creams enriched with retinol, hyaluronic acid, and antioxidants.
These components aid in diminishing wrinkles, fine lines, and age spots, enhancing skin's youthful glow. Skin and sun care products in the cosmetics market provide essential protection against UV damage, preventing sunburn and premature ageing. They offer anti-ageing benefits, hydration, acne treatment, and sensitivity care. New specialized treatments target skin concerns, promoting overall well-being with personalized regimens.
In October 2023, E.l.f.'s chief marketing officer facilitated the beauty brand's expansion into Italy through Douglas. After establishing an online presence, E.l.f. expanded to 105 Douglas stores, driven by consumer demand.
Hair care products in the cosmetics market are vital for maintaining healthy hair and catering to diverse hair types. They allow for versatile styling, repair damage from styling and the environment, and prioritize scalp health with specialized treatments. Colour protection products also preserve vibrancy, meeting various hair needs.
Market Segmentation
Italy Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Hair Care
Skin and Sun Care
Fragrances and Deodrants
Makeup and Color Cosmetics
Others
Market Breakup by Gender
Men
Women
Unisex
Market Breakup by Price Range
Mass
Premium
Market Breakup by Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Channels
Others
Market Breakup by Region
North-West
North-East
Central
South
Competitive Landscape
The Italy cosmetics market key players are:
Lush Limited
L’Oréal S.A.
The Estée Lauder Companies Inc.
Beiersdorf AG
Kao Corporation
Christian Dior Couture SA
Revlon, Inc.
Shiseido Company, Limited
KIKO SpA
Collistar SpA
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Europe Cosmetics Market Overview
- 5.1 Key Industry Highlights
- 5.2 Europe Cosmetics Historical Market (2018-2024)
- 5.3 Europe Cosmetics Market Forecast (2025-2034)
- 5.4 Europe Cosmetics Market Share by Region
- 5.4.1 United Kingdom
- 5.4.2 Germany
- 5.4.3 France
- 5.4.4 Italy
- 5.4.5 Others
- 6 Italy Cosmetics Market Overview
- 6.1 Key Industry Highlights
- 6.2 Italy Cosmetics Historical Market (2018-2024)
- 6.3 Italy Cosmetics Market Forecast (2025-2034)
- 7 Italy Cosmetics Market by Product
- 7.1 Hair Care
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Skin and Sun Care
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Fragrances and Deodrants
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Makeup and Color Cosmetics
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Others
- 8 Italy Cosmetics Market by Gender
- 8.1 Men
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Women
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Unisex
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Italy Cosmetics Market by Price Range
- 9.1 Mass
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Premium
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Italy Cosmetics Market by Distribution Channel
- 10.1 Supermarkets/Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Specialty Stores
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Online Channels
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Others
- 11 Italy Cosmetics Market by Region
- 11.1 North-West
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 North-East
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 Central
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 South
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Trade Data Analysis (HS Code - 334)
- 13.1 Major Importing Countries
- 13.1.1 By Volume
- 13.1.2 By Value
- 13.2 Major Exporting Countries
- 13.2.1 By Volume
- 13.2.2 By Value
- 14 Competitive Landscape
- 14.1 Supplier Selection
- 14.2 Key Global Players
- 14.3 Key Regional Players
- 14.4 Key Player Strategies
- 14.5 Company Profiles
- 14.5.1 Lush Limited
- 14.5.1.1 Company Overview
- 14.5.1.2 Product Portfolio
- 14.5.1.3 Demographic Reach and Achievements
- 14.5.1.4 Certifications
- 14.5.2 L’Oréal S.A.
- 14.5.2.1 Company Overview
- 14.5.2.2 Product Portfolio
- 14.5.2.3 Demographic Reach and Achievements
- 14.5.2.4 Certifications
- 14.5.3 The Estée Lauder Companies Inc.
- 14.5.3.1 Company Overview
- 14.5.3.2 Product Portfolio
- 14.5.3.3 Demographic Reach and Achievements
- 14.5.3.4 Certifications
- 14.5.4 Beiersdorf AG
- 14.5.4.1 Company Overview
- 14.5.4.2 Product Portfolio
- 14.5.4.3 Demographic Reach and Achievements
- 14.5.4.4 Certifications
- 14.5.5 Kao Corporation
- 14.5.5.1 Company Overview
- 14.5.5.2 Product Portfolio
- 14.5.5.3 Demographic Reach and Achievements
- 14.5.5.4 Certifications
- 14.5.6 Christian Dior Couture SA
- 14.5.6.1 Company Overview
- 14.5.6.2 Product Portfolio
- 14.5.6.3 Demographic Reach and Achievements
- 14.5.6.4 Certifications
- 14.5.7 Revlon,Inc.
- 14.5.7.1 Company Overview
- 14.5.7.2 Product Portfolio
- 14.5.7.3 Demographic Reach and Achievements
- 14.5.7.4 Certifications
- 14.5.8 Shiseido Company, Limited
- 14.5.8.1 Company Overview
- 14.5.8.2 Product Portfolio
- 14.5.8.3 Demographic Reach and Achievements
- 14.5.8.4 Certifications
- 14.5.9 KIKO SpA
- 14.5.9.1 Company Overview
- 14.5.9.2 Product Portfolio
- 14.5.9.3 Demographic Reach and Achievements
- 14.5.9.4 Certifications
- 14.5.10 Collistar SpA
- 14.5.10.1 Company Overview
- 14.5.10.2 Product Portfolio
- 14.5.10.3 Demographic Reach and Achievements
- 14.5.10.4 Certifications
- 14.5.11 Others
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