India Toothpaste Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)
Description
The India toothpaste market reached USD 1440.10 Million in 2024. The market is expected to grow at a CAGR of 4.23% between 2025 and 2034, reaching USD 2179.32 Million by 2034.
India Toothpaste Market Growth
Standard toothpastes are based on traditional formulations designed primarily for daily oral hygiene usage, offering basic cleaning and freshness. They contain chemical compounds like fluoride and other common ingredients to help prevent cavities and plaque buildup, maintaining overall oral health. They appeal to consumers who are looking for regular oral care solutions without specific treatment needs, providing a simple and reliable option for regular use.
On 6 January 2024, Dr. Dento, an emerging name in the oral care industry launched its latest product range just in time, marking a significant step towards comprehensive oral hygiene for joyous celebrations. The new range focused on blending natural ingredients with the spirit of the holiday season to provide professional-grade results while remaining gentle on teeth and gums.
Conversely, functional toothpaste caters to consumers with specific oral health concerns or conditions. These toothpaste are formulated with additional active ingredients like antibacterial agents, desensitising compounds, or whitening agents to address dental issues. Functional or medicated toothpaste variants target various concerns such as sensitivity, gum disease, tartar control, or teeth whitening, offering tailored solutions for individuals with unique dental needs. This segment appeals to consumers who are looking for oral care solutions beyond basic hygiene, providing options for specialised treatment and prevention.
India Toothpaste Market Segmentation
India Toothpaste Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Standard Toothpaste
Functional/Medicated Toothpaste
Market Breakup by Category:
Conventional
Free-Form
Market Breakup by End Use:
Kids
Adults
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online
Others
Market Breakup by Region:
North India
East and Central India
West India
South India
India Toothpaste Market Share
Based on end use, the toothpaste market is segmented into kids and adults. Toothpaste for kids is characterized by playful packaging, mild flavours, and age-appropriate fluoride levels, aiming to make brushing enjoyable and effective for young users. In contrast, adult toothpaste offers a diverse range of options, including whitening, sensitivity relief, or specialized formulations targeting specific oral health concerns, catering to the varied needs and preferences of adult consumers.
Leading Companies in the India Toothpaste Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
Procter & Gamble Co.
Colgate-Palmolive Company
GSK Plc
Unilever Plc
SUNSTAR Suisse SA
Lion Corp.
Amway Corp
Dabur India Ltd.
Kobayashi Pharmaceutical Co., Ltd.
Patanjali Ayurved Limited
Others
Based on distribution channels toothpaste market is divided into supermarkets/hypermarkets, pharmacies, and convenience stores. Major players strategically position themselves in these channels to boost brand visibility and recognition. By offering a diverse range of toothpaste options, they effectively promote products to a broader audience, maximizing market penetration and growth.
India Toothpaste Market Growth
Standard toothpastes are based on traditional formulations designed primarily for daily oral hygiene usage, offering basic cleaning and freshness. They contain chemical compounds like fluoride and other common ingredients to help prevent cavities and plaque buildup, maintaining overall oral health. They appeal to consumers who are looking for regular oral care solutions without specific treatment needs, providing a simple and reliable option for regular use.
On 6 January 2024, Dr. Dento, an emerging name in the oral care industry launched its latest product range just in time, marking a significant step towards comprehensive oral hygiene for joyous celebrations. The new range focused on blending natural ingredients with the spirit of the holiday season to provide professional-grade results while remaining gentle on teeth and gums.
Conversely, functional toothpaste caters to consumers with specific oral health concerns or conditions. These toothpaste are formulated with additional active ingredients like antibacterial agents, desensitising compounds, or whitening agents to address dental issues. Functional or medicated toothpaste variants target various concerns such as sensitivity, gum disease, tartar control, or teeth whitening, offering tailored solutions for individuals with unique dental needs. This segment appeals to consumers who are looking for oral care solutions beyond basic hygiene, providing options for specialised treatment and prevention.
India Toothpaste Market Segmentation
India Toothpaste Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
Standard Toothpaste
Functional/Medicated Toothpaste
Market Breakup by Category:
Conventional
Free-Form
Market Breakup by End Use:
Kids
Adults
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online
Others
Market Breakup by Region:
North India
East and Central India
West India
South India
India Toothpaste Market Share
Based on end use, the toothpaste market is segmented into kids and adults. Toothpaste for kids is characterized by playful packaging, mild flavours, and age-appropriate fluoride levels, aiming to make brushing enjoyable and effective for young users. In contrast, adult toothpaste offers a diverse range of options, including whitening, sensitivity relief, or specialized formulations targeting specific oral health concerns, catering to the varied needs and preferences of adult consumers.
Leading Companies in the India Toothpaste Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
Procter & Gamble Co.
Colgate-Palmolive Company
GSK Plc
Unilever Plc
SUNSTAR Suisse SA
Lion Corp.
Amway Corp
Dabur India Ltd.
Kobayashi Pharmaceutical Co., Ltd.
Patanjali Ayurved Limited
Others
Based on distribution channels toothpaste market is divided into supermarkets/hypermarkets, pharmacies, and convenience stores. Major players strategically position themselves in these channels to boost brand visibility and recognition. By offering a diverse range of toothpaste options, they effectively promote products to a broader audience, maximizing market penetration and growth.
Table of Contents
118 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Asia Pacific Toothpaste Market Overview
- 5.1 Key Industry Highlights
- 5.2 Asia Pacific Toothpaste Historical Market (2018-2024)
- 5.3 Asia Pacific Toothpaste Market Forecast (2025-2034)
- 6 India Toothpaste Market Analysis
- 6.1 Key Industry Highlights
- 6.2 India Toothpaste Historical Market (2018-2024)
- 6.3 India Toothpaste Market Forecast (2025-2034)
- 7 India Toothpaste Market by Product Type
- 7.1 Standard Toothpaste
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Functional/Medicated Toothpaste
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 India Toothpaste Market by Category
- 8.1 Conventional
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Free-Form
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 India Toothpaste Market by End Use
- 9.1 Kids
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Adults
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 India Toothpaste Market by Distribution Channel
- 10.1 Supermarkets and Hypermarkets
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Pharmacies
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Convenience Stores
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Online
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 India Toothpaste Market by Region
- 11.1 North India
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 East and Central India
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 West India
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 South India
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyers Powers
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators for Demand
- 12.4 Key Indicators for Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Procter & Gamble co.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Colgate-Palmolive Company
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 GSK Plc
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Unilever Plc
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 SUNSTAR Suisse SA
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Lion Corp.
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Amway Corp.
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Dabur India Ltd.
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Kobayashi Pharmaceutical Co., Ltd.
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.10 Patanjali Ayurved Limited
- 13.5.10.1 Company Overview
- 13.5.10.2 Product Portfolio
- 13.5.10.3 Demographic Reach and Achievements
- 13.5.10.4 Certifications
- 13.5.11 Others
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