India Sleepwear Market Report and Forecast 2025-2034
Description
The India sleepwear market was valued at 583.80 Million in 2024. The industry is expected to grow at a CAGR of 12.80% during the forecast period of 2025-2034 to attain a valuation of 1946.95 Million by 2034.
India Sleepwear Market Growth
India's e-commerce platforms have reached a remarkable achievement, attaining a Gross Merchandise Value (GMV) of US$ 60 billion in the fiscal year 2023, reflecting a 22% increase compared to the previous year. The Government e-Marketplace (GeM) platform's GMV has doubled in FY24, surpassing the INR 4 Lakh Crore (US$ 47.96 billion) threshold, propelled by a 205% increase in service procurement, which constituted nearly 50% of the overall GMV. The rise of e-commerce and online retail platforms has facilitated consumers' access to a diverse array of sleepwear options. The convenience, variety, and ability to compare prices and reviews offered by online shopping have significantly enhanced sales in the sleepwear category. Amazon India holds a significant position in the country, while several domestic brands such as Myntra, IndiaMART, Meesho, and JioMart are witnessing swift expansion. With the substantial growth of the Indian middle class, the country's internet economy is projected to potentially reach $1 trillion by 2030.
The effectiveness of social media marketing in boosting sleepwear sales is evident through the use of captivating content, collaborations with influencers, targeted advertising, and interactive audience engagement. Establishing a robust brand identity, employing data-driven approaches, and maintaining ongoing communication with audiences are essential for cultivating a dedicated customer base and achieving consistent sales growth. A significant 75% of brands are inclined to incorporate influencer marketing into their overall strategy, while 47% prefer to engage micro and nano influencers due to their cost-effectiveness.
India Sleepwear Industry Segmentation
“India Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by End User:
Men
Women
Kids
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Online Channels
Others
Market Breakup by Country:
East India
West India and Central India
North India
South India
India Sleepwear Market Share
Based on end user, the market is segmented into men, women, and kids. Women are projected to grow at a CAGR of 14.3% during the forecast period of 2025-2034.The market for women's sleepwear is currently experiencing significant growth, fuelled by several key factors that reflect changing consumer preferences and lifestyle trends. One of the primary drivers of this growth is the increasing demand for sleepwear that combines comfort with style.
Leading Companies in the India Sleepwear Market
Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.
Marks and Spencer Group Plc
Page Industries Limited
Reliance Industries Limited
PURPLE PANDA FASHIONS LIMITED
Trent Limited
Private Lives
The Kaftan Company
XYXX
Lunya
Leela Hospitality Pvt. Ltd.
Others
India Sleepwear Market Growth
India's e-commerce platforms have reached a remarkable achievement, attaining a Gross Merchandise Value (GMV) of US$ 60 billion in the fiscal year 2023, reflecting a 22% increase compared to the previous year. The Government e-Marketplace (GeM) platform's GMV has doubled in FY24, surpassing the INR 4 Lakh Crore (US$ 47.96 billion) threshold, propelled by a 205% increase in service procurement, which constituted nearly 50% of the overall GMV. The rise of e-commerce and online retail platforms has facilitated consumers' access to a diverse array of sleepwear options. The convenience, variety, and ability to compare prices and reviews offered by online shopping have significantly enhanced sales in the sleepwear category. Amazon India holds a significant position in the country, while several domestic brands such as Myntra, IndiaMART, Meesho, and JioMart are witnessing swift expansion. With the substantial growth of the Indian middle class, the country's internet economy is projected to potentially reach $1 trillion by 2030.
The effectiveness of social media marketing in boosting sleepwear sales is evident through the use of captivating content, collaborations with influencers, targeted advertising, and interactive audience engagement. Establishing a robust brand identity, employing data-driven approaches, and maintaining ongoing communication with audiences are essential for cultivating a dedicated customer base and achieving consistent sales growth. A significant 75% of brands are inclined to incorporate influencer marketing into their overall strategy, while 47% prefer to engage micro and nano influencers due to their cost-effectiveness.
India Sleepwear Industry Segmentation
“India Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by End User:
Men
Women
Kids
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Online Channels
Others
Market Breakup by Country:
East India
West India and Central India
North India
South India
India Sleepwear Market Share
Based on end user, the market is segmented into men, women, and kids. Women are projected to grow at a CAGR of 14.3% during the forecast period of 2025-2034.The market for women's sleepwear is currently experiencing significant growth, fuelled by several key factors that reflect changing consumer preferences and lifestyle trends. One of the primary drivers of this growth is the increasing demand for sleepwear that combines comfort with style.
Leading Companies in the India Sleepwear Market
Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.
Marks and Spencer Group Plc
Page Industries Limited
Reliance Industries Limited
PURPLE PANDA FASHIONS LIMITED
Trent Limited
Private Lives
The Kaftan Company
XYXX
Lunya
Leela Hospitality Pvt. Ltd.
Others
Table of Contents
125 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Asia Pacific Sleepwear Market Overview
- 5.1 Key Industry Highlights
- 5.2 Asia Pacific Sleepwear Historical Market (2018-2024)
- 5.3 Asia Pacific Sleepwear Market Forecast (2025-2034)
- 6 India Sleepwear Market Overview
- 6.1 Key Industry Highlights
- 6.2 India Sleepwear Historical Market (2018-2024)
- 6.3 India Sleepwear Market Forecast (2025-2034)
- 7 India Sleepwear Market by End User
- 7.1 Men
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Women
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Kids
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 India Sleepwear Market by Distribution Channel
- 8.1 Hypermarkets/Supermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Online Channels
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Others
- 9 India Sleepwear Market by Region
- 9.1 East India
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 West India and Central India
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 North India
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 South India
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyers Powers
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Marks and Spencer Group Plc
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Page Industries Limited
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Reliance Industries Limited
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 PURPLE PANDA FASHIONS LIMITED
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Trent Limited
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Private Lives
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 The Kaftan Company
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 XYXX
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Lunya
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Leela Hospitality Pvt. Ltd.
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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