India Household Care Market Report and Forecast 2025-2034
Description
The India household care market reached approximately USD 8.71 Billion in 2024. The market is projected to grow at a CAGR of 14.80% between 2025 and 2034, reaching a value of around USD 34.63 Billion by 2034.
India Household Care Market Outlook
A study by Dyson revealed that 46% of Indians substantially surged their household cleaning frequency in 2022. It also confirmed that 2 in 3 Indians clean their houses 5-7 times a week.
In 2023, a report on the India Consumer Sentiment Index (CSI) by Axis My India revealed that overall household spending surged for 58% of Indian families in September 2023.
The latest data released by the Indian Ministry of Statistics and Programme Implementation showed that the average Monthly Per Capita Consumption Expenditure (MPCE) in rural areas reached INR 3,773 in 2022-2032.
India Household Care Market Growth
It is projected that 590 million people will reside in Indian cities by 2030. The rapid urbanisation has resulted in busier lifestyles among city dwellers, leading to a greater reliance on convenient and efficient household care solutions. Additionally, the rise in disposable income among Indian consumers has contributed to increased spending on household care products. Disposable personal income in India saw an increase to 296,383,300 INR million in 2023 from 273,364,818.90 INR million in 2022. With more individuals transitioning into the middle and upper-middle-income brackets, their purchasing power has grown, allowing them to invest in premium household care products.
The rise in consciousness regarding environmental and health issues has resulted in a higher demand for sustainable and environmentally friendly disinfectants. For instance, in 2021, HydroCleaner, an eco-friendly cleaning and disinfectant product, was introduced to the market in Telangana. These disinfectants are formulated to efficiently eradicate pathogens while reducing their environmental footprint.
Public awareness has been heightened and the use of household care products has increased due to government campaigns like the Swachh Bharat Abhiyan (Clean India Mission) that promote cleanliness and hygiene.
The market has seen substantial growth, largely due to the proliferation of online platforms. India's e-commerce revenues are projected to increase from $46.2 billion in 2020 to $136.47 billion by 2026. The emergence of e-commerce has revolutionised the shopping experience for consumers of household care items, providing them with convenience, a wide range of choices, and easy access.
India Household Care Industry Segmentation
“India Household Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Products:
Laundry Detergent
Laundry Additives
Dishwashing
Hard Surface Cleaners
Toilet Care
Others
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Convenience Stores
Online Channels
Others
Market Breakup by Region:
East India
West India and Central India
North India
South India
India Household Care Market Share
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, and online, among others. The online segment is projected to grow at a CAGR of 19.3%% during the forecast period of 2025-2034.The popularity of online distribution for household care products has risen significantly due to the convenience and accessibility it provides to consumers. This distribution method utilises a variety of channels such as major e-commerce platforms, direct-to-consumer websites, subscription services, social media, online grocery stores, and B2B platforms.
Leading Companies in the India Household Care Market
The market players are focusing on the production of sustainable and eco-friendly products to gain a competitive edge in the market.
Unilever plc
Procter & Gamble Company
Reckitt Benckiser Group Plc
Godrej Consumer Products Limited
Dabur India Ltd.
Jyothy Laboratories Ltd.
ITC Limited
Nirma Limited
Marico Ltd.
Emami Ltd.
Others
India Household Care Market Outlook
A study by Dyson revealed that 46% of Indians substantially surged their household cleaning frequency in 2022. It also confirmed that 2 in 3 Indians clean their houses 5-7 times a week.
In 2023, a report on the India Consumer Sentiment Index (CSI) by Axis My India revealed that overall household spending surged for 58% of Indian families in September 2023.
The latest data released by the Indian Ministry of Statistics and Programme Implementation showed that the average Monthly Per Capita Consumption Expenditure (MPCE) in rural areas reached INR 3,773 in 2022-2032.
India Household Care Market Growth
It is projected that 590 million people will reside in Indian cities by 2030. The rapid urbanisation has resulted in busier lifestyles among city dwellers, leading to a greater reliance on convenient and efficient household care solutions. Additionally, the rise in disposable income among Indian consumers has contributed to increased spending on household care products. Disposable personal income in India saw an increase to 296,383,300 INR million in 2023 from 273,364,818.90 INR million in 2022. With more individuals transitioning into the middle and upper-middle-income brackets, their purchasing power has grown, allowing them to invest in premium household care products.
The rise in consciousness regarding environmental and health issues has resulted in a higher demand for sustainable and environmentally friendly disinfectants. For instance, in 2021, HydroCleaner, an eco-friendly cleaning and disinfectant product, was introduced to the market in Telangana. These disinfectants are formulated to efficiently eradicate pathogens while reducing their environmental footprint.
Public awareness has been heightened and the use of household care products has increased due to government campaigns like the Swachh Bharat Abhiyan (Clean India Mission) that promote cleanliness and hygiene.
The market has seen substantial growth, largely due to the proliferation of online platforms. India's e-commerce revenues are projected to increase from $46.2 billion in 2020 to $136.47 billion by 2026. The emergence of e-commerce has revolutionised the shopping experience for consumers of household care items, providing them with convenience, a wide range of choices, and easy access.
India Household Care Industry Segmentation
“India Household Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Products:
Laundry Detergent
Laundry Additives
Dishwashing
Hard Surface Cleaners
Toilet Care
Others
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Convenience Stores
Online Channels
Others
Market Breakup by Region:
East India
West India and Central India
North India
South India
India Household Care Market Share
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, convenience stores, and online, among others. The online segment is projected to grow at a CAGR of 19.3%% during the forecast period of 2025-2034.The popularity of online distribution for household care products has risen significantly due to the convenience and accessibility it provides to consumers. This distribution method utilises a variety of channels such as major e-commerce platforms, direct-to-consumer websites, subscription services, social media, online grocery stores, and B2B platforms.
Leading Companies in the India Household Care Market
The market players are focusing on the production of sustainable and eco-friendly products to gain a competitive edge in the market.
Unilever plc
Procter & Gamble Company
Reckitt Benckiser Group Plc
Godrej Consumer Products Limited
Dabur India Ltd.
Jyothy Laboratories Ltd.
ITC Limited
Nirma Limited
Marico Ltd.
Emami Ltd.
Others
Table of Contents
138 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Asia Pacific Household Care Market Overview
- 5.1 Key Industry Highlights
- 5.2 Asia Pacific Household Care Historical Market (2018-2024)
- 5.3 Asia Pacific Household Care Market Forecast (2025-2034)
- 6 India Household Care Market Overview
- 6.1 Key Industry Highlights
- 6.2 India Household Care Historical Market (2018-2024)
- 6.3 India Household Care Market Forecast (2025-2034)
- 7 India Household Care Market by Products
- 7.1 Laundry Detergent
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Laundry Additives
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Dishwashing
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Hard Surface Cleaners
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Toilet Care
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 Others
- 8 India Household Care Market by Distribution Channel
- 8.1 Hypermarkets/Supermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Convenience Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Online Channels
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Others
- 9 India Household Care Market by Region
- 9.1 East India
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 West India and Central India
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 North India
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 South India
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyers Powers
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Unilever plc
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Procter & Gamble Company
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Reckitt Benckiser Group Plc
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Godrej Consumer Products Limited
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Dabur India Ltd.
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Jyothy Laboratories Ltd.
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 ITC Limited
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Nirma Limited
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Marico Ltd.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Emami Ltd.
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
Pricing
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