Global Tourism Market Report and Forecast 2025-2034
Description
Global Tourism Market Report and Forecast 2025-2034
Market Outlook
According to the report by Expert Market Research (EMR), the global tourism market size reached approximately USD 9.24 trillion in 2024. Aided by the increasing consumer preference for travel experiences, rising disposable incomes, and the growth of online travel services, the market is projected to grow at a CAGR of 4.7% between 2025 and 2034, reaching a value of around USD 14.5 trillion by 2034.
Tourism is a vital economic sector for many countries, driving revenues and creating jobs in diverse sectors such as hospitality, transportation, and entertainment. The tourism market growth is driven by increasing international travel, greater connectivity, and an expanding middle class with more disposable income. Moreover, the rapid development of online travel booking platforms and mobile applications has made travel planning and booking more accessible and efficient.
The rise in sustainable and eco-tourism, cultural travel, and health and wellness tourism reflects a broader shift in consumer preferences towards more experiential and meaningful travel. As people seek to explore new destinations, learn about different cultures, and prioritise health and well-being, the tourism market is set to experience robust growth over the forecast period.
One of the primary drivers of the market is the increasing demand for leisure and experiential travel. With the rise of social media and the growing desire for unique and personalised experiences, travellers are increasingly seeking out destinations that offer more than just traditional sightseeing. Adventure tourism, cultural exploration, culinary tourism, and eco-tourism have gained significant popularity, particularly among younger travellers.
Adventure tourism, which includes activities such as hiking, skiing, scuba diving, and wildlife safaris, has seen a surge in demand as travellers seek adrenaline-pumping experiences in exotic locations. Similarly, cultural tourism, which focuses on immersing travellers in the local culture, traditions, and history of a destination, is becoming increasingly popular. Culinary tourism, where travellers explore different cuisines and local food traditions, has also grown in popularity as food becomes a central aspect of travel, consequently driving up the tourism market share.
Additionally, sustainable and eco-friendly travel practices are gaining traction as travellers become more environmentally conscious. Eco-tourism, which emphasises conservation and sustainable travel practices, is growing in demand as consumers look for ways to minimise their impact on the environment while exploring nature and wildlife. This trend is particularly strong in regions such as Africa, Latin America, and Southeast Asia, where eco-tourism initiatives are driving conservation efforts.
The rise of health and wellness tourism is another key trend shaping the market. Wellness travel, which includes activities such as yoga retreats, spa treatments, and detox programs, has gained popularity as consumers prioritise their physical and mental well-being. Travellers are increasingly looking for destinations that offer wellness experiences, contributing to the growth of wellness resorts, spa retreats, and holistic health centres.
As per the tourism market analysis, technological advancements and the growth of online travel services are playing a significant role in the expansion of the market. The widespread use of the internet and mobile devices has transformed how consumers plan, book, and experience travel. Online travel agencies (OTAs) such as Expedia, Booking.com, and Airbnb have become major players in the tourism sector, providing consumers with easy access to travel information, accommodations, and experiences.
The availability of user-generated content, such as reviews, photos, and travel blogs, has also influenced consumer decision-making. Travellers can now rely on the experiences and recommendations of others to choose destinations, accommodations, and activities, making travel planning more personalised and informed. Social media platforms like Instagram and YouTube have further fuelled the desire for travel, as users are inspired by visually appealing travel content shared by influencers and fellow travellers.
The adoption of artificial intelligence (AI) and big data analytics in the tourism sector has improved the overall travel experience. AI-powered chatbots and virtual assistants help travellers with booking queries, flight updates, and personalised travel recommendations. Big data analytics enable travel companies to analyse consumer preferences, predict travel trends, and offer tailored services to meet individual needs.
One of the notable tourism market trends is the adoption of mobile applications. The rise of mobile applications has made travel planning and booking more convenient. Travellers can now access real-time flight information, book last-minute accommodations, and explore local attractions through their smartphones. The integration of digital payments has also simplified transactions, making it easier for consumers to pay for travel services securely.
Market Segmentation
The global tourism market can be divided based on tourism type, travel days, travel purpose, and region.
Market Breakup by Tourism Type
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global tourism market. Some of the major players explored in the report by Expert Market Research are as follows:
Acquire unparalleled access to critical sector insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Market Outlook
According to the report by Expert Market Research (EMR), the global tourism market size reached approximately USD 9.24 trillion in 2024. Aided by the increasing consumer preference for travel experiences, rising disposable incomes, and the growth of online travel services, the market is projected to grow at a CAGR of 4.7% between 2025 and 2034, reaching a value of around USD 14.5 trillion by 2034.
Tourism is a vital economic sector for many countries, driving revenues and creating jobs in diverse sectors such as hospitality, transportation, and entertainment. The tourism market growth is driven by increasing international travel, greater connectivity, and an expanding middle class with more disposable income. Moreover, the rapid development of online travel booking platforms and mobile applications has made travel planning and booking more accessible and efficient.
The rise in sustainable and eco-tourism, cultural travel, and health and wellness tourism reflects a broader shift in consumer preferences towards more experiential and meaningful travel. As people seek to explore new destinations, learn about different cultures, and prioritise health and well-being, the tourism market is set to experience robust growth over the forecast period.
One of the primary drivers of the market is the increasing demand for leisure and experiential travel. With the rise of social media and the growing desire for unique and personalised experiences, travellers are increasingly seeking out destinations that offer more than just traditional sightseeing. Adventure tourism, cultural exploration, culinary tourism, and eco-tourism have gained significant popularity, particularly among younger travellers.
Adventure tourism, which includes activities such as hiking, skiing, scuba diving, and wildlife safaris, has seen a surge in demand as travellers seek adrenaline-pumping experiences in exotic locations. Similarly, cultural tourism, which focuses on immersing travellers in the local culture, traditions, and history of a destination, is becoming increasingly popular. Culinary tourism, where travellers explore different cuisines and local food traditions, has also grown in popularity as food becomes a central aspect of travel, consequently driving up the tourism market share.
Additionally, sustainable and eco-friendly travel practices are gaining traction as travellers become more environmentally conscious. Eco-tourism, which emphasises conservation and sustainable travel practices, is growing in demand as consumers look for ways to minimise their impact on the environment while exploring nature and wildlife. This trend is particularly strong in regions such as Africa, Latin America, and Southeast Asia, where eco-tourism initiatives are driving conservation efforts.
The rise of health and wellness tourism is another key trend shaping the market. Wellness travel, which includes activities such as yoga retreats, spa treatments, and detox programs, has gained popularity as consumers prioritise their physical and mental well-being. Travellers are increasingly looking for destinations that offer wellness experiences, contributing to the growth of wellness resorts, spa retreats, and holistic health centres.
As per the tourism market analysis, technological advancements and the growth of online travel services are playing a significant role in the expansion of the market. The widespread use of the internet and mobile devices has transformed how consumers plan, book, and experience travel. Online travel agencies (OTAs) such as Expedia, Booking.com, and Airbnb have become major players in the tourism sector, providing consumers with easy access to travel information, accommodations, and experiences.
The availability of user-generated content, such as reviews, photos, and travel blogs, has also influenced consumer decision-making. Travellers can now rely on the experiences and recommendations of others to choose destinations, accommodations, and activities, making travel planning more personalised and informed. Social media platforms like Instagram and YouTube have further fuelled the desire for travel, as users are inspired by visually appealing travel content shared by influencers and fellow travellers.
The adoption of artificial intelligence (AI) and big data analytics in the tourism sector has improved the overall travel experience. AI-powered chatbots and virtual assistants help travellers with booking queries, flight updates, and personalised travel recommendations. Big data analytics enable travel companies to analyse consumer preferences, predict travel trends, and offer tailored services to meet individual needs.
One of the notable tourism market trends is the adoption of mobile applications. The rise of mobile applications has made travel planning and booking more convenient. Travellers can now access real-time flight information, book last-minute accommodations, and explore local attractions through their smartphones. The integration of digital payments has also simplified transactions, making it easier for consumers to pay for travel services securely.
Market Segmentation
The global tourism market can be divided based on tourism type, travel days, travel purpose, and region.
Market Breakup by Tourism Type
- Domestic Tourism
- International Tourism
- Less Than 7 Days
- Between 7 – 15 Days
- More Than 15 days
- Business Spending
- Leisure Spending
- Others
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global tourism market. Some of the major players explored in the report by Expert Market Research are as follows:
- TUI AG
- Booking Holdings Inc.
- Expedia Group Inc.
- Despegar.com, Corp.
- Contiki
- Butterfield & Robinson Inc.
- Geographic Expeditions Inc.
- ROW Adventures
- MT Sobek’s
- G Adventures Inc.
- Others
Acquire unparalleled access to critical sector insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
173 Pages
- 1 Executive Summary
- 1.1 Market Size 224-225
- 1.2 Market Growth 225(F)-234(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Tourism Market Analysis
- 5.1 Key Industry Highlights
- 5.2 Global Tourism Historical Market (218-224)
- 5.3 Global Tourism Market Forecast (225-234)
- 5.4 Global Tourism Market by Tourism Type
- 5.4.1 Domestic Tourism
- 5.4.1.1 Historical Trend (218-224)
- 5.4.1.2 Forecast Trend (225-234)
- 5.4.2 International Tourism
- 5.4.2.1 Historical Trend (218-224)
- 5.4.2.2 Forecast Trend (225-234)
- 5.5 Global Tourism Market by Travel Days
- 5.5.1 Less Than 7 Days
- 5.5.1.1 Historical Trend (218-224)
- 5.5.1.2 Forecast Trend (225-234)
- 5.5.2 Between 7 – 15 Days
- 5.5.2.1 Historical Trend (218-224)
- 5.5.2.2 Forecast Trend (225-234)
- 5.5.3 More Than 15 days
- 5.5.3.1 Historical Trend (218-224)
- 5.5.3.2 Forecast Trend (225-234)
- 5.6 Global Tourism Market by Travel Purpose
- 5.6.1 Business Spending
- 5.6.1.1 Historical Trend (218-224)
- 5.6.1.2 Forecast Trend (225-234)
- 5.6.2 Leisure Spending
- 5.6.2.1 Historical Trend (218-224)
- 5.6.2.2 Forecast Trend (225-234)
- 5.6.3 Others
- 5.7 Global Tourism Market by Region
- 5.7.1 North America
- 5.7.1.1 Historical Trend (218-224)
- 5.7.1.2 Forecast Trend (225-234)
- 5.7.2 Europe
- 5.7.2.1 Historical Trend (218-224)
- 5.7.2.2 Forecast Trend (225-234)
- 5.7.3 Asia Pacific
- 5.7.3.1 Historical Trend (218-224)
- 5.7.3.2 Forecast Trend (225-234)
- 5.7.4 Latin America
- 5.7.4.1 Historical Trend (218-224)
- 5.7.4.2 Forecast Trend (225-234)
- 5.7.5 Middle East and Africa
- 5.7.5.1 Historical Trend (218-224)
- 5.7.5.2 Forecast Trend (225-234)
- 6 North America Tourism Market Analysis
- 6.1 United States of America
- 6.1.1 Historical Trend (218-224)
- 6.1.2 Forecast Trend (225-234)
- 6.2 Canada
- 6.2.1 Historical Trend (218-224)
- 6.2.2 Forecast Trend (225-234)
- 7 Europe Tourism Market Analysis
- 7.1 United Kingdom
- 7.1.1 Historical Trend (218-224)
- 7.1.2 Forecast Trend (225-234)
- 7.2 Germany
- 7.2.1 Historical Trend (218-224)
- 7.2.2 Forecast Trend (225-234)
- 7.3 France
- 7.3.1 Historical Trend (218-224)
- 7.3.2 Forecast Trend (225-234)
- 7.4 Italy
- 7.4.1 Historical Trend (218-224)
- 7.4.2 Forecast Trend (225-234)
- 7.5 Others
- 8 Asia Pacific Tourism Market Analysis
- 8.1 China
- 8.1.1 Historical Trend (218-224)
- 8.1.2 Forecast Trend (225-234)
- 8.2 Japan
- 8.2.1 Historical Trend (218-224)
- 8.2.2 Forecast Trend (225-234)
- 8.3 India
- 8.3.1 Historical Trend (218-224)
- 8.3.2 Forecast Trend (225-234)
- 8.4 ASEAN
- 8.4.1 Historical Trend (218-224)
- 8.4.2 Forecast Trend (225-234)
- 8.5 Australia
- 8.5.1 Historical Trend (218-224)
- 8.5.2 Forecast Trend (225-234)
- 8.6 Others
- 9 Latin America Tourism Market Analysis
- 9.1 Brazil
- 9.1.1 Historical Trend (218-224)
- 9.1.2 Forecast Trend (225-234)
- 9.2 Argentina
- 9.2.1 Historical Trend (218-224)
- 9.2.2 Forecast Trend (225-234)
- 9.3 Mexico
- 9.3.1 Historical Trend (218-224)
- 9.3.2 Forecast Trend (225-234)
- 9.4 Others
- 1 Middle East and Africa Tourism Market Analysis
- 1.1 Saudi Arabia
- 1.1.1 Historical Trend (218-2024)
- 1.1.2 Forecast Trend (225-2034)
- 1.2 United Arab Emirates
- 1.2.1 Historical Trend (218-2024)
- 1.2.2 Forecast Trend (225-2034)
- 1.3 Nigeria
- 1.3.1 Historical Trend (218-2024)
- 1.3.2 Forecast Trend (225-2034)
- 1.4 South Africa
- 1.4.1 Historical Trend (218-2024)
- 1.4.2 Forecast Trend (225-2034)
- 1.5 Others
- 11 Market Dynamics
- 11.1 SWOT Analysis
- 11.1.1 Strengths
- 11.1.2 Weaknesses
- 11.1.3 Opportunities
- 11.1.4 Threats
- 11.2 Porter’s Five Forces Analysis
- 11.2.1 Supplier’s Power
- 11.2.2 Buyer’s Power
- 11.2.3 Threat of New Entrants
- 11.2.4 Degree of Rivalry
- 11.2.5 Threat of Substitutes
- 11.3 Key Indicators for Demand
- 11.4 Key Indicators for Price
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 TUI AG
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Booking Holdings Inc.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Expedia Group Inc.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Despegar.com, Corp.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Contiki
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Butterfield & Robinson Inc.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Geographic Expeditions Inc.
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 ROW Adventures
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 MT Sobek’s
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.1 G Adventures Inc.
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.11 Others
- 13 Key Trends and Developments in the Market
Pricing
Currency Rates
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