Global Oral Care Market Report and Forecast 2024-2032

Global Oral Care Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global oral care market size reached approximately USD 40.09 billion in 2023. Aided by the rising awareness of oral hygiene and the increasing incidence of dental diseases, the market is projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of around USD 63.3 billion by 2032.

Oral care products, which include toothbrushes, toothpaste, mouthwash, dental floss, and other dental accessories, are essential for maintaining good oral hygiene. These products help prevent oral diseases such as tooth decay, gum diseases, and bad breath while promoting overall oral health. With a growing emphasis on the importance of oral care and increasing disposable incomes, the demand for high-quality oral care products is expanding globally.

The oral care market growth is driven by rising consumer awareness of the importance of oral hygiene and the increasing prevalence of dental issues, including cavities, periodontal diseases, and oral cancers. Moreover, technological advancements in dental care products, such as the development of electric toothbrushes and innovative toothpaste formulations, are further contributing to the market expansion. The growing popularity of cosmetic dentistry and teeth-whitening products is also driving the market forward.

Governments and health organisations worldwide are launching initiatives to educate people about the importance of oral care in preventing diseases such as tooth decay, gingivitis, and oral cancer. Public health campaigns, school-based dental health programs, and advertising by key sectors players have all contributed to increased awareness of the need for proper oral hygiene.

In addition to public awareness, the growing prevalence of dental problems is another major driver of market growth. According to the World Health Organization (WHO), oral diseases affect nearly 3.5 billion people globally, with cavities being one of the most common conditions. As the number of individuals suffering from oral health issues continues to rise, so does the demand for oral care products aimed at preventing and treating these conditions, consequently driving up the oral care market share.

The increasing focus on cosmetic dentistry is also contributing to the market growth. With consumers becoming more concerned about their appearance, products such as teeth-whitening kits, dental strips, and cosmetic treatments are gaining popularity. The growing demand for aesthetic dental procedures, such as veneers, teeth bonding, and enamel shaping, has further boosted the market for oral care.

Technological advancements are playing a significant role in shaping the future of the market. Electric and battery-powered toothbrushes have become increasingly popular due to their ability to remove plaque more effectively than traditional manual toothbrushes. Additionally, advancements in toothpaste formulations, such as the inclusion of ingredients for whitening, sensitivity relief, and antibacterial protection, are driving consumer interest in premium oral care products.

As per the oral care market analysis, the primary application of oral care products is within households for daily oral hygiene routines. Toothpaste, toothbrushes, and mouthwash are the most commonly used products to prevent plaque buildup, cavities, and gum diseases. Increasing disposable income and rising living standards have led to consumers opting for premium oral care products, boosting the demand for innovative and enhanced products.

The professional dental care segment, including dental clinics and hospitals, is a significant driver of the market. Oral care products are extensively used by dental professionals for diagnostic and treatment purposes. Products such as dental floss, interdental brushes, and specialized mouthwashes are often recommended by dentists to patients as part of preventive care routines.

The cosmetic dentistry segment has seen rapid growth in recent years, driven by the increasing demand for aesthetically pleasing smiles. Teeth-whitening products, enamel care solutions, and other cosmetic oral care items are increasingly being adopted by consumers. This trend is further supported by the rising popularity of social media, where appearance plays a significant role in personal and professional image.

One of the notable oral care market trends is that children’s oral health has become a priority for many parents, and this has led to a rise in demand for paediatric oral care products. Toothbrushes and toothpaste specifically designed for children, as well as fluoride treatments and dental sealants, are increasingly sought after by parents looking to protect their children's teeth from decay and other dental issues.

The growing elderly population is a key demographic for oral care products. As people age, their dental needs increase due to tooth loss, dry mouth, and other age-related oral health issues. Products such as denture care items, mouth moisturisers, and toothbrushes designed for seniors are gaining popularity as part of geriatric dental care.

Market Segmentation

The global oral care market can be divided based on product type, distribution channel, and region.

Market Breakup by Product Type

• Toothbrush
• Toothpaste
• Mouthwash
• Dental Floss
• Denture Care
• Others

Market Breakup by Distribution Channel

• Supermarket and Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail Stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global oral care market. Some of the major players explored in the report by Expert Market Research are as follows:

• Procter & Gamble Co.
• Henkel AG & Co. KGaA
• Church & Dwight Co., Inc.
• Johnson & Johnson
• Colgate-Palmolive Company
• GSK Plc
• Alticor Inc. (Amway Corp.)
• Sunstar Suisse S.A.
• Lion Corporation
• Unilever Plc
• Dabur India Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
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