
Global Licensed Sports Merchandise Market Report and Forecast 2024-2032
Description
Global Licensed Sports Merchandise Market Report and Forecast 2024-2032
Global Licensed Sports Merchandise Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the global licensed sports merchandise market size reached a value of USD 35.70 billion in 2023. Aided by the rising participation in sports activities and greater availability of customised licensed sports merchandise, the market is projected to further grow at a CAGR of 5.1% between 2024 and 2032 to reach a value of USD 55.97 billion by 2032.
Licensed sports merchandise encompasses a wide array of products adorned with logos, symbols, and branding of professional sports teams, leagues, and athletes. From jerseys and caps to mugs and keychains, these products serve as tangible expressions of fan loyalty and allegiance. The allure of licensed sports merchandise lies in its ability to connect fans with their favourite teams and athletes, fostering a sense of belonging and community among supporters around the globe.
The global licensed sports merchandise market growth is propelled by a myriad of factors. The passion and loyalty of sports fans serve as the foundation of this market, driving demand for merchandise that allows fans to showcase their team pride and celebrate their sporting heroes. In addition, the growing popularity of professional sports leagues, events, and tournaments on a global scale has expanded the market's reach and appeal, attracting a diverse array of consumers across age groups and demographics.
Moreover, the advent of digital media and e-commerce has transformed the sports merchandise retailing, providing fans with convenient access to a vast array of products through online platforms and mobile apps. Social media platforms have also played a pivotal role in amplifying fan engagement and driving demand for licensed merchandise through targeted marketing campaigns and influencer collaborations, consequently driving up the licensed sports merchandise market share.
Customisation and personalisation have emerged as key trends in the market, with fans seeking unique and exclusive merchandise that reflects their individual style and preferences. From personalised jerseys with custom names and numbers to limited-edition collectibles, customisation options allow fans to create one-of-a-kind pieces that resonate with their passion for the game.
In the forthcoming years, a substantial portion of the licensed sports merchandise market is expected to be dominated by online distribution channels. This projection is primarily based on the convenience of online shopping and the extensive variety of products available in various sizes. The allure of significant discounts and complimentary delivery services also entices consumers to opt for online purchases of licensed sports merchandise. Moreover, the global accessibility and guarantee of product authenticity further contribute to the licensed sports merchandise market expansion.
Furthermore, sustainability and ethical sourcing have gained traction in the sports merchandise sector, with consumers expressing a growing preference for products that are eco-friendly, ethically produced, and socially responsible. As a result, brands and retailers are increasingly incorporating sustainable materials, ethical labour practices, and environmentally friendly packaging into their product offerings to appeal to conscientious consumers.
The market exhibits diverse trends and preferences across different regions and markets. North America remains the largest market for licensed sports merchandise, driven by the popularity of major professional sports leagues such as the NFL, NBA, MLB, and NHL. The region boasts a passionate fan base and a thriving sports culture, fuelling demand for a wide range of licensed products.
As per the licensed sports merchandise market analysis, in Europe, football reigns supreme as the dominant sport, with iconic clubs and leagues captivating the hearts and minds of millions of fans across the continent. The region's rich football heritage and tradition have spawned a lucrative market for licensed merchandise, including jerseys, scarves, and accessories adorned with club crests and player insignias.
Market Segmentation
The market can be divided based on the product, price range, distribution channel, and region
Market Breakup by Product
- Sports Apparel
- T-Shirts And Tops
- Sweatshirts And Hoodies
- Jackets
- Bottom Wear
- Others
- Sports Footwear
- Toys and Games
- Others
- Premium
- Economic
- Online
- Offline
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in global licensed sports merchandise market. Some of the major players explored in the report by Expert Market Research are as follows:
- Nike Inc.
- Adidas AG
- PUMA SE
- Fanatics Inc.
- DICK'S Sporting Goods, Inc.
- Iconix International
- New Era Cap Company Limited
- ’47 BRAND, LLC
- G-III Apparel Group, Ltd.
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
157 Pages
- 1 Preface
- 2 Report Coverage – Key Segmentation and Scope
- 3 Report Description
- 3.1 Market Definition and Outlook
- 3.2 Properties and Applications
- 3.3 Market Analysis
- 3.4 Key Players
- 4 Key Assumptions
- 5 Executive Summary
- 5.1 Overview
- 5.2 Key Drivers
- 5.3 Key Developments
- 5.4 Competitive Structure
- 5.5 Key Industrial Trends
- 6 Market Snapshot
- 6.1 Global
- 6.2 Regional
- 7 Opportunities and Challenges in the Market
- 8 Global Licensed Sports Merchandise Market Analysis
- 8.1 Key Industry Highlights
- 8.2 Global Licensed Sports Merchandise Historical Market (2018-2023)
- 8.3 Global Licensed Sports Merchandise Market Forecast (2024-2032)
- 8.4 Global Licensed Sports Merchandise Market by Product
- 8.4.1 Sports Apparel
- 8.4.1.1 Historical Trend (2018-2023)
- 8.4.1.2 Forecast Trend (2024-2032)
- 8.4.1.3 Breakup by Type
- 8.4.1.3.1 T-Shirts And Tops
- 8.4.1.3.2 Sweatshirts And Hoodies
- 8.4.1.3.3 Jackets
- 8.4.1.3.4 Bottom Wear
- 8.4.1.3.5 Others
- 8.4.2 Sports Footwear
- 8.4.2.1 Historical Trend (2018-2023)
- 8.4.2.2 Forecast Trend (2024-2032)
- 8.4.3 Toys and Games
- 8.4.3.1 Historical Trend (2018-2023)
- 8.4.3.2 Forecast Trend (2024-2032)
- 8.4.4 Others
- 8.5 Global Licensed Sports Merchandise Market by Price Range
- 8.5.1 Premium
- 8.5.1.1 Historical Trend (2018-2023)
- 8.5.1.2 Forecast Trend (2024-2032)
- 8.5.2 Economic
- 8.5.2.1 Historical Trend (2018-2023)
- 8.5.2.2 Forecast Trend (2024-2032)
- 8.6 Global Licensed Sports Merchandise Market by Distribution Channel
- 8.6.1 Online
- 8.6.1.1 Historical Trend (2018-2023)
- 8.6.1.2 Forecast Trend (2024-2032)
- 8.6.2 Offline
- 8.6.2.1 Historical Trend (2018-2023)
- 8.6.2.2 Forecast Trend (2024-2032)
- 8.7 Global Licensed Sports Merchandise Market by Region
- 8.7.1 North America
- 8.7.1.1 Historical Trend (2018-2023)
- 8.7.1.2 Forecast Trend (2024-2032)
- 8.7.2 Europe
- 8.7.2.1 Historical Trend (2018-2023)
- 8.7.2.2 Forecast Trend (2024-2032)
- 8.7.3 Asia Pacific
- 8.7.3.1 Historical Trend (2018-2023)
- 8.7.3.2 Forecast Trend (2024-2032)
- 8.7.4 Latin America
- 8.7.4.1 Historical Trend (2018-2023)
- 8.7.4.2 Forecast Trend (2024-2032)
- 8.7.5 Middle East and Africa
- 8.7.5.1 Historical Trend (2018-2023)
- 8.7.5.2 Forecast Trend (2024-2032)
- 9 North America Licensed Sports Merchandise Market Analysis
- 9.1 United States of America
- 9.1.1 Historical Trend (2018-2023)
- 9.1.2 Forecast Trend (2024-2032)
- 9.2 Canada
- 9.2.1 Historical Trend (2018-2023)
- 9.2.2 Forecast Trend (2024-2032)
- 10 Europe Licensed Sports Merchandise Market Analysis
- 10.1 United Kingdom
- 10.1.1 Historical Trend (2018-2023)
- 10.1.2 Forecast Trend (2024-2032)
- 10.2 Germany
- 10.2.1 Historical Trend (2018-2023)
- 10.2.2 Forecast Trend (2024-2032)
- 10.3 France
- 10.3.1 Historical Trend (2018-2023)
- 10.3.2 Forecast Trend (2024-2032)
- 10.4 Italy
- 10.4.1 Historical Trend (2018-2023)
- 10.4.2 Forecast Trend (2024-2032)
- 10.5 Others
- 11 Asia Pacific Licensed Sports Merchandise Market Analysis
- 11.1 China
- 11.1.1 Historical Trend (2018-2023)
- 11.1.2 Forecast Trend (2024-2032)
- 11.2 Japan
- 11.2.1 Historical Trend (2018-2023)
- 11.2.2 Forecast Trend (2024-2032)
- 11.3 India
- 11.3.1 Historical Trend (2018-2023)
- 11.3.2 Forecast Trend (2024-2032)
- 11.4 ASEAN
- 11.4.1 Historical Trend (2018-2023)
- 11.4.2 Forecast Trend (2024-2032)
- 11.5 Australia
- 11.5.1 Historical Trend (2018-2023)
- 11.5.2 Forecast Trend (2024-2032)
- 11.6 Others
- 12 Latin America Licensed Sports Merchandise Market Analysis
- 12.1 Brazil
- 12.1.1 Historical Trend (2018-2023)
- 12.1.2 Forecast Trend (2024-2032)
- 12.2 Argentina
- 12.2.1 Historical Trend (2018-2023)
- 12.2.2 Forecast Trend (2024-2032)
- 12.3 Mexico
- 12.3.1 Historical Trend (2018-2023)
- 12.3.2 Forecast Trend (2024-2032)
- 12.4 Others
- 13 Middle East and Africa Licensed Sports Merchandise Market Analysis
- 13.1 Saudi Arabia
- 13.1.1 Historical Trend (2018-2023)
- 13.1.2 Forecast Trend (2024-2032)
- 13.2 United Arab Emirates
- 13.2.1 Historical Trend (2018-2023)
- 13.2.2 Forecast Trend (2024-2032)
- 13.3 Nigeria
- 13.3.1 Historical Trend (2018-2023)
- 13.3.2 Forecast Trend (2024-2032)
- 13.4 South Africa
- 13.4.1 Historical Trend (2018-2023)
- 13.4.2 Forecast Trend (2024-2032)
- 13.5 Others
- 14 Market Dynamics
- 14.1 SWOT Analysis
- 14.1.1 Strengths
- 14.1.2 Weaknesses
- 14.1.3 Opportunities
- 14.1.4 Threats
- 14.2 Porter’s Five Forces Analysis
- 14.2.1 Supplier’s Power
- 14.2.2 Buyer’s Power
- 14.2.3 Threat of New Entrants
- 14.2.4 Degree of Rivalry
- 14.2.5 Threat of Substitutes
- 14.3 Key Indicators for Demand
- 14.4 Key Indicators for Price
- 15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Company Profiles
- 15.2.1 Nike Inc.
- 15.2.1.1 Company Overview
- 15.2.1.2 Product Portfolio
- 15.2.1.3 Demographic Reach and Achievements
- 15.2.1.4 Certifications
- 15.2.2 Adidas AG
- 15.2.2.1 Company Overview
- 15.2.2.2 Product Portfolio
- 15.2.2.3 Demographic Reach and Achievements
- 15.2.2.4 Certifications
- 15.2.3 PUMA SE
- 15.2.3.1 Company Overview
- 15.2.3.2 Product Portfolio
- 15.2.3.3 Demographic Reach and Achievements
- 15.2.3.4 Certifications
- 15.2.4 Fanatics Inc.
- 15.2.4.1 Company Overview
- 15.2.4.2 Product Portfolio
- 15.2.4.3 Demographic Reach and Achievements
- 15.2.4.4 Certifications
- 15.2.5 DICK'S Sporting Goods, Inc.
- 15.2.5.1 Company Overview
- 15.2.5.2 Product Portfolio
- 15.2.5.3 Demographic Reach and Achievements
- 15.2.5.4 Certifications
- 15.2.6 Iconix International
- 15.2.6.1 Company Overview
- 15.2.6.2 Product Portfolio
- 15.2.6.3 Demographic Reach and Achievements
- 15.2.6.4 Certifications
- 15.2.7 New Era Cap Company Limited
- 15.2.7.1 Company Overview
- 15.2.7.2 Product Portfolio
- 15.2.7.3 Demographic Reach and Achievements
- 15.2.7.4 Certifications
- 15.2.8 ’47 BRAND, LLC
- 15.2.8.1 Company Overview
- 15.2.8.2 Product Portfolio
- 15.2.8.3 Demographic Reach and Achievements
- 15.2.8.4 Certifications
- 15.2.9 G-III Apparel Group, Ltd.
- 15.2.9.1 Company Overview
- 15.2.9.2 Product Portfolio
- 15.2.9.3 Demographic Reach and Achievements
- 15.2.9.4 Certifications
- 15.2.10 Others
- 16 Key Trends and Developments in the Market
- List of Key Figures and Tables
- 1. Global Licensed Sports Merchandise Market: Key Industry Highlights, 2018 and 2032
- 2. Global Licensed Sports Merchandise Historical Market: Breakup by Product (USD Billion), 2018-2023
- 3. Global Licensed Sports Merchandise Market Forecast: Breakup by Product (USD Billion), 2024-2032
- 4. Global Licensed Sports Merchandise Historical Market: Breakup by Price Range (USD Billion), 2018-2023
- 5. Global Licensed Sports Merchandise Market Forecast: Breakup by Price Range (USD Billion), 2024-2032
- Global Licensed Sports Merchandise Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
- 6. Global Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
- 7. Global Licensed Sports Merchandise Historical Market: Breakup by Region (USD Billion), 2018-2023
- 8. Global Licensed Sports Merchandise Market Forecast: Breakup by Region (USD Billion), 2024-2032
- 9. North America Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
- 10. North America Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
- 11. Europe Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
- 12. Europe Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
- 13. Asia Pacific Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
- 14. Asia Pacific Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
- 15. Latin America Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
- 16. Latin America Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
- 17. Middle East and Africa Licensed Sports Merchandise Historical Market: Breakup by Country (USD Billion), 2018-2023
- 18. Middle East and Africa Licensed Sports Merchandise Market Forecast: Breakup by Country (USD Billion), 2024-2032
- 19. Global Licensed Sports Merchandise Market Structure
Pricing
Currency Rates
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