Global Body Lotion Market Report and Forecast 2024-2032

Global Body Lotion Market Report and Forecast 2024-2032

Market Outlook

According to the report by Expert Market Research (EMR), the global body lotion market size reached a value of USD 52.46 billion in 2023. Aided by the rising demand for skincare products and increasing consumer awareness about skin health, the market is projected to further grow at a CAGR of 5.10% between 2024 and 2032 to reach a value of USD 82.35 billion by 2032.

Body lotions are composed of various ingredients that provide nourishment to the skin, ranging from vitamins and minerals to essential oils and botanical extracts. These products have gained widespread use among consumers due to their effectiveness in preventing dryness, maintaining skin elasticity, and protecting against environmental factors such as pollution and UV radiation. The increasing focus on personal grooming and appearance, coupled with the growing awareness of the importance of skincare, has significantly contributed to the global body lotion market value.

The rising consumer inclination towards natural and organic skincare products is increasingly shaping the market dynamics. As awareness about the potential harms of synthetic chemicals grows, consumers are increasingly opting for body lotions that are free from parabens, sulphates, and other harmful ingredients. The trend towards clean beauty is encouraging manufacturers to formulate body lotions using sustainable and natural ingredients such as aloe vera, shea butter, and coconut oil, which are perceived to be safer and more beneficial for skin health. This, in turn, is driving the global body lotion market growth.

The global demand for body lotion is supported by several factors, with a key contributor being the rising disposable income levels across various regions, particularly emerging markets. This increase in purchasing power has enabled consumers to spend more on premium skincare products, driving the demand for high-quality body lotions that cater to specific skin concerns such as dryness, sensitivity, and aging. Additionally, the growing penetration of e-commerce platforms has made it easier for consumers to access a wide variety of body lotions, further boosting the body lotion market revenue.

The growing trend of personalised skincare is also playing a significant role in the market expansion. As consumers become more knowledgeable about skincare, there is a rising demand for products that are tailored to individual needs, such as lotions formulated for specific skin types, environmental conditions, or concerns like hyperpigmentation and eczema. This trend has led to the emergence of innovative body lotion formulations designed to address diverse skincare needs, enhancing the overall growth of the market.

Moreover, the rising focus on sustainability in the beauty industry is leading to a shift towards eco-friendly packaging and cruelty-free formulations in body lotions. Companies are increasingly adopting sustainable practices by using recyclable packaging materials and reducing their carbon footprint, which resonates with environmentally conscious consumers. Additionally, the demand for cruelty-free and vegan body lotions is rising, with consumers seeking products that align with their ethical values. This is one of the key body lotion market trends.

With advancements in e-commerce and digital marketing, brands have ample opportunities to capitalise on the evolving consumer preferences and boost their market presence. They are using ingredients like hyaluronic acid, retinol, and collagen to target signs of aging, while incorporating SPF to protect the skin from UV damage. These multifunctional formulations cater to the growing consumer preference for simplified skincare routines that deliver multiple benefits in a single product.

The increasing influence of social media and beauty influencers is another factor contributing to the body lotion market development. Platforms such as Instagram and TikTok have become powerful tools for promoting skincare products, with beauty influencers and dermatologists sharing product recommendations and reviews. This digital marketing trend has helped boost the visibility of various body lotion brands and driven consumer interest in trying new products.

Market Segmentation

The market can be divided based on type, packaging, end use, distribution channel, and region.

Market Breakup by Type

• Dry Skin
• Oily Skin
• Normal Skin
• Sensitive Skin
• Others

Market Breakup by Packaging

• Bottles
• Tubes
• Pumps
• Others

Market Breakup by End Use

• Male
• Female
• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Online Channel
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global body lotion market. Some of the major players explored in the report by Expert Market Research are as follows:

• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Estee Lauder Inc.
• Unilever plc
• Procter & Gamble Company
• Coty Inc.
• Groupe Clarins
• Natura &Co Group of Companies
• Galderma SA
• Shiseido Co., Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
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