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France Oral Care Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2025-2034)

Published Aug 13, 2025
Length 145 Pages
SKU # EMAR20436447

Description

The France oral care market attained a value of USD 1.63 Billion as of 2024 and is anticipated to grow at a CAGR of 3.10% during the forecast period of 2025 to 2034. A main impetus behind France's oral care market is growing consumer interest in oral hygiene, driven by expanding health consciousness, product advancements, and a surging interest in premium dental care products such as electric toothbrushes and teeth whitening solutions. The market is thus expected to reach a value of nearly USD 2.21 Billion by 2034.

France Oral Care Market Growth

The France oral care market is witnessing steady expansion, led by changing consumer attitudes and technological advances. The two major trends transforming the market are the growing interest in natural and sustainable oral care products and the emergence of AI-based dental care solutions, thus bolstering the oral care demand.

Shoppers are increasingly becoming green, forcing brands to come up with greener alternatives. Brands such as Signal (Unilever) have reacted by introducing biodegradable toothbrushes and fluoride-free toothpaste made from natural ingredients. Colgate has also come up with Colgate Smile for Good, a toothpaste with fewer ingredients and recyclable packaging, addressing the trend towards sustainability.

Another significant transformation is the inclusion of AI technology in dental care. Artificially intelligent toothbrushes and app-connected ones are becoming increasingly popular. Oral-B has launched the iO Series, with real-time feedback and customized brushing data, improving user experience and oral health results. Such technology is revolutionizing the day and night dental routine, making them more efficient as well as interactive, thereby augmenting the growth of France oral care market.

As awareness of oral care increases, digitalization grows, and product innovations follow sustainability lines, France's oral care market will continue to expand. Top brands are riding these trends, making their products harmony with changing consumer expectations as well as technology.

Key Trends and Recent Developments

The market is driven by sustainability, pharmacy dominance, probiotics, and rising premium product demand, and thus are impacting the France oral care market dynamics and trends.

March 2025

GSK is investing €25 million in its Mayenne site, Atlantic France, to modernize infrastructure and boost antibiotic production. This expansion will create 30 jobs, focusing on automation and quality assurance, reinforcing France’s pharmaceutical sector amidst strong sales growth and vaccine developments.

February 2025

Colgate-Palmolive launched the Colgate Total® Active Prevention System, featuring a new toothpaste, toothbrush, and mouthwash designed to fight oral bacteria 15x more effectively. This innovation reinforces Colgate’s commitment to preventative oral care, addressing global oral health concerns with cutting-edge, clinically proven solutions for a healthier smile.

January 2024

Unilever is taking Intermarché to court in France over a marketing campaign accusing its Magnum and Carte d’Or brands of shrinkflation. The retailer allegedly displayed posters mocking price increases, prompting Unilever to demand removal, escalating tensions between suppliers and grocers over pricing strategies.

November 2023

P&G is testing digital watermarking technology in France to enhance recycling efficiency. Through the HolyGrail 2.0 program, this initiative aims to improve waste sorting, ensuring more packaging materials are recycled. This national-scale pilot reflects growing industry efforts toward sustainability and circular economy advancements.

Eco-Friendly & Zero-Waste Oral Care

French consumers are increasingly focusing on local sustainability, and hence demand for plastic-free, biodegradable toothpaste tablets and toothbrushes is on the rise. Local brands such as Lamazuna are at the forefront of the change with solid toothpaste and reusable packaging, complementing France's overall drive towards environmental sustainability and single-use plastic controls, thus pushing the growth of France oral care market.

Pharmacy-Dominated Distribution

Compared to most other global markets, pharmacies are still the most popular distribution channel for oral care in France. Consumers rely on pharmacists for professional advice on advanced products such as Sensodyne for sensitive teeth. Brands partner with pharmacies for exclusive offerings, strengthening their credibility and reach.

Demand for Probiotic Oral Care

Increased consciousness of oral microbiome well-being is fueling demand for probiotic-enriched toothpastes and mouthwashes. French consumers, who are fond of holistic health, are adopting these innovations, and brands such as Regenerate and Bioseptyl are launching products that promote gum health and oral balance of good bacteria, thus aiding in shaping new trends in the France oral care market.

Luxury & Premium Oral Care Boom

High-end oral care is growing, with French consumers happy to pay for luxurious toothpaste and designer toothbrushes. Manufacturers such as Lebon and Marvis are booming by providing handmade preparations with international ingredients and classy packaging, attractive to a high-end clientele desiring both performance and pampering.

France Oral Care Market Trends

The French oral care market is experiencing distinctive trends influenced by the consumer and retail local dynamics. A major trend is the market led by pharmacies, where the pharmacies are still the leading channel of distribution. In contrast with other nations with supermarkets as leaders, French shoppers believe in going to pharmacists for professional oral care advice for specialized solutions. Sensodyne and Elmex are among brands that take advantage of this with pharmacy-exclusive offers and educational initiatives, further supporting their credibility and market position and pushing the demand in the France oral care market.

The other important trend is the emergence of luxury and artisanal oral care. French consumers are increasingly looking for premium products that balance performance with indulgence. Brands such as Lebon and Marvis are succeeding by providing exotic-flavored toothpastes in luxurious packaging, targeting those who see oral care as a part of an upscale lifestyle.

France Oral Care Industry Segmentation

The EMR’s report titled “France Oral Care Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market breakup by Product Type
  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Denture Products
  • Dental Accessories
  • Others
Market breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online Retailers
  • Others
Market breakup by Region
  • Île-de-France
  • Auvergne-Rhône-Alpes
  • Nouvelle-Aquitaine
  • Occitania
  • Hauts-de-France
  • Provence-Alpes-Côte d'Azur
  • Grand Est
France Oral Care Market Share

The French oral care market is growing through various distribution channels, each targeting unique consumer requirements. As per France oral care market analysis, supermarkets and hypermarkets such as Carrefour and Leclerc continue to lead as a result of convenience, affordability, and regular promotions that appeal to price-sensitive consumers. Premium and green oral care products also gain from strategic shelf positioning. Specialty retailers, especially pharmacies, are important in oral care sales since French consumers rely on pharmacists for professional advice. Sensodyne and Elmex are among the brands that do well in this category, while organic retailers like Bio c' Bon serve the increasing demand for probiotic and natural oral care products.

Urban consumers and travelers are targeted by convenience stores such as Franprix and Monop' for last-minute oral care buying in travel-convenient formats with established brands. On the other hand, according to France oral care industry analysis, digital consumption is pushing online retailers, such as Amazon, Carrefour Online, and health website retailers, for increased offerings in a wider choice base with luxury and eco-friendly items. Online platforms are aided by influencer promotions and subscription strategies. In addition, dental clinics and direct sales drive market expansion, with professionals prescribing expert products like whitening kits and enamel-strengthening toothpaste. These varied distribution channels collectively mirror changing French consumer tastes, striking a balance between accessibility, expertise, and innovation in oral care.

Competitive Landscape

Leading France oral care market players are emphasizing sustainability, premiumization, digital innovation, and specialty formulations to stand out. Colgate and Signal are growing green offerings with recyclable packaging, while Lebon and Marvis appeal to the luxury market with artisanal products. Other oral care companies like Oral-B are developing AI-enabled toothbrushes, and Regenerate is tapping into probiotic and enamel-repair technology. Pharmacies are also a strategic priority, with specialty products for sensitive teeth, whitening, and holistic oral health.

Colgate-Palmolive Company

Colgate-Palmolive Company was established in 1806 and has its headquarters in New York, United States. In France, it distributes oral care products under the brand name Colgate, such as toothpaste, toothbrushes, and mouthwash. The firm specializes in innovations such as the Colgate Total Active Prevention System and environmentally friendly packaging.

Procter & Gamble France S.A.S

Procter & Gamble France S.A.S was founded in 1837 and has its headquarters in Cincinnati, United States. Its oral care product portfolio in France comprises Oral-B toothbrushes, toothpaste, and mouthwashes. The brand is at the forefront of electric toothbrush technology with features that include AI and high-end oral care solutions for gum care and whitening.

Unilever France S.A.

Unilever France S.A. is a company that was established in 1929 and has headquarters located in London, United Kingdom. It is present in the French oral care market with the Signal brand, which provides fluoride-enriched toothpaste, mouthwash, and environmentally friendly features such as recyclable packaging and solid toothpaste. Signal focuses on family oral health and eco-dental care.

GlaxoSmithKline France

GlaxoSmithKline France was founded in 2000 and is based in Brentford, United Kingdom. It sells oral care items under Sensodyne and Parodontax, with a focus on solutions for sensitive teeth and gum care. The company utilizes scientific research to create fluoride-dense, enamel-strengthening products, which are distributed primarily through pharmacies and healthcare practitioners in France.

Other key players in the France oral care market report include Johnson & Johnson Health Beauty France SAS (Johnson & Johnson Inc.), Pierre Fabre Oral Care, Ranir (Perrigo Company plc), Bolton Group S.r.l., and Coslys, among others.

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Table of Contents

145 Pages
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Europe Oral Care Market Analysis
5.1 Key Industry Highlights
5.2 Europe Oral Care Historical Market (2018-2024)
5.3 Europe Oral Care Market Forecast (2025-2034)
5.4 Europe Oral Care Market by Country
5.4.1 Germany
5.4.2 United Kingdom
5.4.3 France
5.4.4 Italy
5.4.5 Spain
5.4.6 Others
6 France Oral Care Market Analysis
6.1 Key Industry Highlights
6.2 France Oral Care Historical Market (2018-2024)
6.3 France Oral Care Market Forecast (2025-2034)
6.4 France Oral Care Market by Product Type
6.4.1 Toothpaste
6.4.1.1 Historical Trend (2018-2024)
6.4.1.2 Forecast Trend (2025-2034)
6.4.1.3 Toothpaste by Type
6.4.1.3.1 Paste
6.4.1.3.2 Powder
6.4.1.3.3 Gel
6.4.1.3.4 Polish
6.4.2 Toothbrush
6.4.2.1 Historical Trend (2018-2024)
6.4.2.2 Forecast Trend (2025-2034)
6.4.2.3 Toothbrush by Type
6.4.2.3.1 Electric
6.4.2.3.2 Manual
6.4.3 Mouthwash
6.4.3.1 Historical Trend (2018-2024)
6.4.3.2 Forecast Trend (2025-2034)
6.4.3.3 Mouthwash by Type
6.4.3.3.1 Medicated
6.4.3.3.2 Non-Medicated
6.4.4 Denture Products
6.4.4.1 Historical Trend (2018-2024)
6.4.4.2 Forecast Trend (2025-2034)
6.4.4.3 Denture Products by Type
6.4.4.3.1 Fixatives
6.4.4.3.2 Cleaners
6.4.4.3.3 Others
6.4.5 Dental Accessories
6.4.5.1 Historical Trend (2018-2024)
6.4.5.2 Forecast Trend (2025-2034)
6.4.5.3 Dental Accessories by Type
6.4.5.3.1 Dental Flosses
6.4.5.3.2 Breath Fresheners
6.4.5.3.3 Cosmetic Dental Products
6.4.5.3.4 Tongue Scrapers
6.4.5.3.5 Others
6.4.6 Others
6.5 France Oral Care Market by Distribution Channel
6.5.1 Supermarkets/Hypermarkets
6.5.1.1 Historical Trend (2018-2024)
6.5.1.2 Forecast Trend (2025-2034)
6.5.2 Speciality Stores
6.5.2.1 Historical Trend (2018-2024)
6.5.2.2 Forecast Trend (2025-2034)
6.5.3 Convenience Stores
6.5.3.1 Historical Trend (2018-2024)
6.5.3.2 Forecast Trend (2025-2034)
6.5.4 Online Retailers
6.5.4.1 Historical Trend (2018-2024)
6.5.4.2 Forecast Trend (2025-2034)
6.5.5 Others
6.6 France Oral Care Market by Region
6.6.1 Île-de-France
6.6.2 Auvergne-Rhône-Alpes
6.6.3 Nouvelle-Aquitaine
6.6.4 Occitania
6.6.5 Hauts-de-France
6.6.6 Provence-Alpes-Côte d'Azur
6.6.7 Grand Est
6.6.8 Others
7 Regional Analysis
7.1 Île-de-France
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Auvergne-Rhône-Alpes
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Nouvelle-Aquitaine
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
7.4 Occitania
7.4.1 Historical Trend (2018-2024)
7.4.2 Forecast Trend (2025-2034)
7.5 Hauts-de-France
7.5.1 Historical Trend (2018-2024)
7.5.2 Forecast Trend (2025-2034)
7.6 Provence-Alpes-Côte d'Azur
7.6.1 Historical Trend (2018-2024)
7.6.2 Forecast Trend (2025-2034)
7.7 Grand Est
7.7.1 Historical Trend (2018-2024)
7.7.2 Forecast Trend (2025-2034)
8 Market Dynamics
8.1 SWOT Analysis
8.1.1 Strengths
8.1.2 Weaknesses
8.1.3 Opportunities
8.1.4 Threats
8.2 Porter’s Five Forces Analysis
8.2.1 Supplier’s Power
8.2.2 Buyer’s Power
8.2.3 Threat of New Entrants
8.2.4 Degree of Rivalry
8.2.5 Threat of Substitutes
8.3 Key Indicators for Demand
8.4 Key Indicators for Price
9 Value Chain Analysis
10 Trade Data Analysis (HS Code-336)
10.1 Major Exporting Countries
10.1.1 By Value
10.1.2 By Volume
10.2 Major Importing Countries
10.2.1 By Value
10.2.2 By Volume
11 Competitive Landscape
11.1 Supplier Selection
11.2 Key Global Players
11.3 Key Regional Players
11.4 Key Player Strategies
11.5 Company Profiles
11.5.1 Colgate Palmolive Company.
11.5.1.1 Company Overview
11.5.1.2 Product Portfolio
11.5.1.3 Demographic Reach and Achievements
11.5.1.4 Certifications
11.5.2 Procter & Gamble France SAS
11.5.2.1 Company Overview
11.5.2.2 Product Portfolio
11.5.2.3 Demographic Reach and Achievements
11.5.2.4 Certifications
11.5.3 Unilever France S.A.
11.5.3.1 Company Overview
11.5.3.2 Product Portfolio
11.5.3.3 Demographic Reach and Achievements
11.5.3.4 Certifications
11.5.4 GlaxoSmithKline France
11.5.4.1 Company Overview
11.5.4.2 Product Portfolio
11.5.4.3 Demographic Reach and Achievements
11.5.4.4 Certifications
11.5.5 Johnson & Johnson Health Beauty France SAS (Johnson & Johnson Inc.)
11.5.5.1 Company Overview
11.5.5.2 Product Portfolio
11.5.5.3 Demographic Reach and Achievements
11.5.5.4 Certifications
11.5.6 Pierre Fabre Oral Care
11.5.6.1 Company Overview
11.5.6.2 Product Portfolio
11.5.6.3 Demographic Reach and Achievements
11.5.6.4 Certifications
11.5.7 Ranir (Perrigo Company plc)
11.5.7.1 Company Overview
11.5.7.2 Product Portfolio
11.5.7.3 Demographic Reach and Achievements
11.5.7.4 Certifications
11.5.8 Bolton Group S.r.l.
11.5.8.1 Company Overview
11.5.8.2 Product Portfolio
11.5.8.3 Demographic Reach and Achievements
11.5.8.4 Certifications
11.5.9 Coslys
11.5.9.1 Company Overview
11.5.9.2 Product Portfolio
11.5.9.3 Demographic Reach and Achievements
11.5.9.4 Certifications
11.5.10 Others
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