Europe Sports Nutrition Market Report and Forecast 2025-2034

The Europe sports nutrition market is anticipated to grow at a CAGR of 8.40% during the forecast period of 2025-2034 driven by the growing consumer awareness of fitness across the region. The rising preference for plant-based and clean-label sports nutrition in Europe is drawing health-conscious and vegan consumers, influencing product innovation and formulation trends.

Europe Sports Nutrition Market Overview

Sports nutrition is a specialized field focusing on the dietary needs of athletes and physically active individuals. It involves the consumption of nutrients, such as proteins, carbohydrates, fats, vitamins, and minerals, to enhance athletic performance, support recovery, and maintain overall health. Sports nutrition products include protein powders, energy bars, hydration drinks, and recovery supplements, designed to meet the unique metabolic demands of exercise. With growing awareness of fitness and wellness, both professional and recreational athletes increasingly rely on sports nutrition to improve endurance, strength, and muscle recovery while supporting long-term performance goals. The Europe sports nutrition market is expected to grow at a CAGR of 8.40% during the forecast period of 2025-2034

Europe Sports Nutrition Market Growth Drivers

Sustainable Packaging Innovations Driving Market Growth

The market is experiencing steady growth due to rising consumer awareness of sustainability and increasing demand for convenient, on-the-go nutrition products. For instance, in May  2024, Coca-Cola collaborated with TriMas Packaging’s Affaba & Ferrari™ division to introduce 38mm tethered caps for its sports drinks in southern Europe. This packaging solution enhances environmental sustainability and user experience by keeping caps attached to bottles, aligning with upcoming EU regulations. The launch is expected to enhance the brand's market presence and influence other players to adopt similar eco-conscious innovations, boosting regional market value over the forecast period.

Personalized Nutrition Solutions Accelerating Europe Sports Nutrition Market Development

The market is being propelled by increasing demand for personalized nutrition and technological integration in athletic performance. For instance, in April  2024, Teamworks launched its Teamworks Nutrition platform in the United Kingdom. This enterprise-grade solution is tailored for elite sports clubs and enables performance chefs and nutritionists to deliver customized nutrition plans for athletes. With Europe’s growing focus on data-driven wellness and high-performance diets, this innovation is expected to strengthen the adoption of advanced sports nutrition systems across the region. The launch underscores the shift toward smart, precision-based nutrition, fuelling market expansion during the forecast period.

Europe Sports Nutrition Market Trends

Some of the notable trends include prominent companies expanding their product portfolios, leading to launch of new products. Preference for plant-based diets and customization to cater to consumer needs are amongst other major trends.

Product Portfolio Expansion by Affluent Companies

In September  2023, BODYARMOR Sports Nutrition announced its international debut by expanding the distribution of its premium sports drink products across Canada. This global shift in distribution strategy reflects the growing interest of North American sports nutrition brands in tapping into international demand. As BODYARMOR’s international presence solidifies, it sets a precedent for similar expansions into European markets. The European sports nutrition market is expected to benefit from this trend, with premium hydration and performance products gaining traction among athletes and active consumers seeking innovative and functional beverage options across urban fitness hubs.

Preference for Personalized Solutions to Drive Europe Sports Nutrition Market Growth

The market is witnessing significant growth driven by increasing consumer demand for personalized health solutions. With advancements in wearable technology and fitness tracking apps, individuals are seeking sports nutrition products tailored to their specific fitness goals, dietary needs, and metabolic profiles. This trend is encouraging brands to offer customized protein blends, supplement stacks, and diet-based formulations, enhancing user engagement and satisfaction. The shift toward precision nutrition is expected to be a major driver of market value, as it aligns with Europe's growing culture of individualised wellness and performance optimisation.

Plant-based Innovations to Meet Rising Europe Sports Nutrition Market Demand

The rise of plant-based diets in Europe is reshaping the market as consumers increasingly choose vegan and vegetarian lifestyles for health, sustainability, and ethical reasons. This shift has led to a surge in demand for plant-derived protein powders, bars, and recovery drinks made from ingredients like pea, hemp, and brown rice protein. Sports nutrition companies are investing in cleaner labels, allergen-free options, and eco-conscious packaging to align with this consumer movement. As plant-based innovations continue to gain traction, they are poised to dominate new product development and drive long-term market growth across Europe.

Europe Sports Nutrition Market Segmentation

Europe Sports Nutrition Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

Sports Supplements _x000D_ _x000D_ Protein Supplements _x000D_ Vitamins _x000D_ Minerals _x000D_ Probiotics _x000D_ Carbohydrates _x000D_ Electrolytes _x000D_ Proteins and Amino Acids _x000D_ _x000D_
Sports Supplements _x000D_ _x000D_ Protein Supplements _x000D_ Vitamins _x000D_ Minerals _x000D_ Probiotics _x000D_ Carbohydrates _x000D_ Electrolytes _x000D_ Proteins and Amino Acids _x000D_ _x000D_
Sports Drinks _x000D_ _x000D_ Isotonic _x000D_ Hypotonic _x000D_ Hypertonic _x000D_ _x000D_
Sports Foods _x000D_ _x000D_ Protein Bars _x000D_ Energy Bars _x000D_ Protein Gel _x000D_ _x000D_
Meal Replacement Products
Weight Loss Product
Others
Sports Drinks _x000D_ _x000D_ Isotonic _x000D_ Hypotonic _x000D_ Hypertonic _x000D_ _x000D_
Sports Supplements _x000D_ _x000D_ Protein Supplements _x000D_ Vitamins _x000D_ Minerals _x000D_ Probiotics _x000D_ Carbohydrates _x000D_ Electrolytes _x000D_ Proteins and Amino Acids _x000D_ _x000D_
Sports Drinks _x000D_ _x000D_ Isotonic _x000D_ Hypotonic _x000D_ Hypertonic _x000D_ _x000D_
Sports Foods _x000D_ _x000D_ Protein Bars _x000D_ Energy Bars _x000D_ Protein Gel _x000D_ _x000D_
Meal Replacement Products
Weight Loss Product
Others
Sports Foods _x000D_ _x000D_ Protein Bars _x000D_ Energy Bars _x000D_ Protein Gel _x000D_ _x000D_
Sports Supplements _x000D_ _x000D_ Protein Supplements _x000D_ Vitamins _x000D_ Minerals _x000D_ Probiotics _x000D_ Carbohydrates _x000D_ Electrolytes _x000D_ Proteins and Amino Acids _x000D_ _x000D_
Sports Drinks _x000D_ _x000D_ Isotonic _x000D_ Hypotonic _x000D_ Hypertonic _x000D_ _x000D_
Sports Foods _x000D_ _x000D_ Protein Bars _x000D_ Energy Bars _x000D_ Protein Gel _x000D_ _x000D_
Meal Replacement Products
Weight Loss Product
Others
Meal Replacement Products
Weight Loss Product
Others

Market Breakup by Formulation

Tablets
Capsules
Soft Gels
Powders
Liquid
Others

Market Breakup by Consumer

Children
Adult
Geriatrics

Market Breakup by End User

Athletes
Body Builders
Recreational Users
Lifestyle Users
Others

Market Breakup by Distribution Channel

Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Pharmacies and Drug Stores
Online
Others

Market Breakup by Region

United Kingdom
Germany
France
Italy
Others

Europe Sports Nutrition Market Share

Protein Supplements to Dominate the Product Type Segment

Protein supplements are expected to lead the market due to increasing health consciousness and rising demand for muscle recovery and performance-enhancing products. Consumers, especially fitness enthusiasts and athletes, are increasingly incorporating protein powders and bars into their daily diets. The growing vegan and plant-based protein trends also contribute to market expansion. With protein's pivotal role in tissue repair and muscle development, this segment is well-positioned to sustain strong growth during the forecast period, driven by innovation, personalized nutrition, and increased product availability across diverse retail channels.

Powders to Lead the Europe Sports Nutrition Market by the Formulation Segment

Powder formulations are poised to dominate the market owing to their versatility, longer shelf life, and customizable dosage. Powders are preferred by athletes and gym-goers for pre- and post-workout routines, especially protein powders and energy blends. They are easy to mix, cost-effective, and allow for innovative flavour and nutrient combinations. The rise of clean-label, organic, and plant-based powder products further boosts consumer interest. With e-commerce and specialty store growth, powder formulations continue to gain traction, making them a key driver of the region's evolving sports nutrition landscape.

Adults to Dominate the Consumer Segmentation

The adult consumer segment is projected to hold the largest market share in the Europe sports nutrition sector. Adults, especially aged 20–45, are increasingly adopting healthier lifestyles, participating in fitness programs, and using supplements to improve performance and endurance. The rising popularity of gym memberships, marathons, and recreational sports among working adults drives demand. Additionally, the widespread use of protein supplements and energy drinks by adults for meal replacement or energy boosts contributes to market growth. Tailored product offerings for this age group further reinforce the dominance of this segment in future market expansion.

Athletes to Lead the End User Segment

Athletes remain the largest contributors to the market due to their continuous demand for performance-enhancing, recovery-supportive, and energy-boosting products. These users often require scientifically formulated nutrition to meet specific training and competitive goals. With increasing investments in sports training, professional leagues, and performance tracking, demand for premium supplements among athletes has risen. Moreover, sports organizations' partnerships with supplement brands further amplify awareness and adoption. This segment will likely drive innovation and high-value sales, maintaining its leading position in the market throughout the forecast period.

Online Channels to Hold a Significant Europe Sports Nutrition Market Value for Segmentation by Distribution Channels

Online channels are emerging as the dominant distribution method for sports nutrition products in Europe, fuelled by digital convenience, product variety, and consumer access to detailed product information and reviews. E-commerce platforms offer flexible delivery options and targeted promotions, making them popular among tech-savvy fitness consumers. The growth of health-focused online retailers and direct-to-consumer brand models has also strengthened the segment. Subscription services and personalized nutrition offerings are enhancing user loyalty. This trend is expected to accelerate, positioning online channels as a major driver of market expansion and customer reach in the coming years.

Europe Sports Nutrition Market Analysis by Region

The United Kingdom is poised to dominate the market due to its robust fitness culture, growing vegan and plant-based supplement demand, and an active e-commerce landscape. British consumers are early adopters of innovative wellness products, driving premium supplement sales and protein-enriched drinks. Government-supported physical activity campaigns and a spike in recreational sports participation amplify market momentum. Germany and France follow closely, supported by high health awareness and advanced retail networks. Italy and other European nations are experiencing steady growth driven by expanding urban gyms and increasing sports involvement across diverse age groups.

Leading Players in the Europe Sports Nutrition Market

The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Glanbia PLC

Glanbia PLC is a global nutrition company headquartered in Ireland, known for its strong presence in the sports nutrition sector across Europe. It owns leading brands such as Optimum Nutrition and BSN, offering protein powders, ready-to-drink beverages, and performance supplements. With a focus on innovation, Glanbia emphasizes clean-label ingredients, product efficacy, and targeted nutrition for athletes and active consumers. Its robust distribution network and expanding digital presence continue to strengthen its foothold in Europe’s evolving sports nutrition market.

PepsiCo, Inc.

PepsiCo, Inc., a multinational food and beverage corporation, has expanded into Europe’s sports nutrition market through strategic acquisitions and product innovation. Its Gatorade brand remains a leading name in hydration and energy drinks for athletes. PepsiCo leverages its strong distribution network and marketing capabilities to promote performance beverages and functional products aimed at fitness-conscious consumers. By aligning with health trends and introducing low-sugar and functional offerings, PepsiCo is capitalizing on the growing demand for sports nutrition in the European region.

GNC Holdings, LLC

GNC Holdings, LLC is a prominent retailer and manufacturer of health and sports nutrition products with a notable footprint in Europe. It offers a wide array of protein supplements, amino acids, and wellness products catering to athletes and fitness enthusiasts. GNC is recognized for its premium formulations, stringent quality standards, and personalized solutions. Its strong brand loyalty and retail partnerships, both online and offline, position it as a key player in Europe’s dynamic sports nutrition landscape, focusing on innovation and holistic performance support.

The Coca-Cola Company

The Coca-Cola Company has made strategic inroads into the European sports nutrition market, notably through its acquisition of brands like Bodyarmor and its continued development of Powerade. It offers hydration and performance-enhancing beverages aimed at athletes and active consumers. Coca-Cola’s extensive distribution channels and marketing influence support its expansion in the functional beverage space. By tapping into health-conscious consumer trends and launching low-calorie, nutrient-fortified products, Coca-Cola strengthens its presence in Europe’s growing sports nutrition segment.

Other key players in the market include Iovate Health Sciences International Inc., Herbalife Ltd., BPI SPORTS, LLC, and BioTech USA LTD.

Key Questions Answered in the Europe Sports Nutrition Market
What was the Europe sports nutrition market value in 2024?
What is the Europe sports nutrition market forecast outlook for 2025-2034?
What are the major factors aiding the Europe sports nutrition market demand?
How has the market performed so far, and how is it anticipated to perform in the coming years?
What are the market's major drivers, opportunities, and restraints?
What are the major Europe sports nutrition market trends?
Which product will lead the market segment?
Which formulation will lead the market segment?
Which packaging type will lead the market segment?
Which application will lead the market segment?
Which end user will lead the market segment?
Which distribution channel will lead the market segment?
Who are the key players involved in the Europe sports nutrition market?
What are the current unmet needs and challenges in the market?
How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?