The Europe sleepwear market reached approximately USD 3.09 Billion in 2024. The market is projected to grow at a CAGR of 8.30% between 2025 and 2034, reaching a value of around USD 6.86 Billion by 2034.
Europe Sleepwear Market Growth
The percentage of online shoppers increased from 55% in 2012 to 75% in 2022, marking a 20% rise. The countries with the highest rates of internet users purchasing goods or services online in 2022 were the Netherlands (92%), Denmark (90%), and Ireland (89%). In 2022, the most popular online purchases were clothing, footwear, or accessories, which were ordered by 42% of internet users. The expansion of e-commerce and online retail platforms has simplified the process for consumers to access a wide array of sleepwear options. Online shopping provides convenience, diversity, and the ability to compare prices and reviews, all of which have contributed to increased sales of sleepwear.
Europe houses some of the most prominent and largest apparel companies globally, boasting a thriving apparel sector. As per the 2022 World Trade Statistical Review report by the World Trade Organisation, the EU stands as the largest importer of apparel and textiles worldwide. In 2021, with a population of 447 million, the EU accounted for 34.1% of the global apparel and textile imports in terms of value, making it the second top importer. In 2022, Europe imported EUR 191.4 billion worth of apparel, equivalent to 32.2 billion units of clothing. This is anticipated to surge the imports of sleepwear, propelling the market expansion.
Europe Sleepwear Industry Segmentation
“Europe Sleepwear Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by End Use:
Men
Women
Kids
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Speciality Stores
Online Channels
Others
Market Breakup by Country:
United Kingdom
Germany
France
Italy
Others
Europe Sleepwear Market Share
Based on end use, the market is segmented into men, women, and kids. The women segment is projected to grow at a CAGR of 9.3% during the forecast period of 2025-2034. There is a growing emphasis on comfort and self-care among women. As more women prioritise this, the desire for comfortable and stylish sleepwear has surged.
Leading Companies in the Europe Sleepwear Market
Major players are focusing on the use of sustainable materials to gain a competitive edge in the market.
Maison Dormans
Lalide in Paris
Le Slip Français
ETAM LINGERIE SA
Pour Les Femmes, LLC
LE TEXTILE INDEMAILLABLE
OLIVIA VON HALLE
DESMOND & DEMPSEY Ltd.
Marks and Spencer plc
HONNA
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Sleepwear Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Sleepwear Historical Market (2018-2024)
- 5.3 Global Sleepwear Market Forecast (2025-2034)
- 5.4 Global Sleepwear Market Breakup by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Sleepwear Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Sleepwear Historical Market (2018-2024)
- 6.3 Europe Sleepwear Market Forecast (2025-2034)
- 7 Europe Sleepwear Market by End Use
- 7.1 Men
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Women
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Kids
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 Europe Sleepwear Market by Distribution Channel
- 8.1 Hypermarkets/Supermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Speciality Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Online Channels
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Others
- 9 Europe Sleepwear Market by Country
- 9.1 United Kingdom
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Germany
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 France
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Italy
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 Maison Dormans
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 Lalide in Paris
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Le Slip Français
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 ETAM LINGERIE SA
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 Pour Les Femmes, LLC
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 LE TEXTILE INDEMAILLABLE
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 OLIVIA VON HALLE
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 DESMOND & DEMPSEY Ltd.
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Marks and Spencer plc
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 HONNA
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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