The Europe sanitary ware market size was valued at USD 3.01 Billion in 2024. The market is estimated to grow at a CAGR of 4.50% during 2025-2034 to reach a value of USD 4.67 Billion by 2034.
The use of natural materials in the production of sanitary ware is a huge trend in the European region, aiding the Europe sanitary ware market growth. As a result, the use of ceramics to produce wash basins and toilet sinks is expected to rise. Ceramics is made exclusively from naturally occurring raw materials, such as kaolin, feldspar, quartz sand, and clay.
By 2026, Europe is expected to build around 1.5 million housing units. Further, according to the Europe sanitary ware market analysis, investments in renovating buildings and residential properties are expected to aid the demand for sanitary ware products. The European hospitality sector is also flourishing with the launch of hotels to meet the needs of a rising number of tourists. For instance, in 2023, Europe witnessed the launch of 316 new hotels adding 42,000 rooms across the continent. According to estimates, the hotel launches are expected to increase to 350 hotels and 48,600 rooms and 383 new hotels and 52,000 rooms in 2024 and 2025, respectively.
Players in the European market offer high-quality sanitary ware products that provide the utmost functionality to ensure customer satisfaction. As consumers increasingly want to reduce their water usage, sanitary ware manufacturers are developing water-saving technologies, such as dual-flush toilets and low-flow faucets. Smart technology-integrated sanitary ware provides the benefits of water conservation and hygiene to customers.
Market Segmentation
Europe Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.
Market Breakup by Type:
Wash Basins
Cisterns
Toilet Sinks and Water Closet
Others
Market Breakup by Material:
Ceramic
Plastic
Others
Market Breakup by Application:
Kitchen
Washroom
Others
Market Breakup by End Use:
Residential
Commercial
Market Breakup by Distribution Channel:
Offline
Online
Market Breakup by Country:
Germany
United Kingdom
France
Italy
Others
Competitive Landscape
The key players in the sanitary ware market in Europe are providing customers with high-quality sanitary ware to meet their hygiene requirements.
Roca Sanitario, S.A.U.
TOTO Europe
Ideal Standard International NV
Geberit AG
Grohe AG
LAUFEN Bathrooms AG
Kohler Co.
Jaquar Group
Duravit AG
Villeroy & Boch AG
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Sanitary Ware Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Sanitary Ware Historical Market (2018-2024)
- 5.3 Global Sanitary Ware Market Forecast (2025-2034)
- 5.4 Global Sanitary Ware Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Sanitary Ware Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Sanitary Ware Historical Market (2018-2024)
- 6.3 Europe Sanitary Ware Market Forecast (2025-2034)
- 7 Europe Sanitary Ware Market by Type
- 7.1 Wash Basins
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Cisterns
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Toilet Sinks and Water Closet
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 Europe Sanitary Ware Market by Material
- 8.1 Ceramic
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Plastic
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Others
- 9 Europe Sanitary Ware Market by Application
- 9.1 Kitchen
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Washroom
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Others
- 10 Europe Sanitary Ware Market by End Use
- 10.1 Residential
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Commercial
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Europe Sanitary Ware Market by Distribution Channel
- 11.1 Offline
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Online
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 12 Europe Sanitary Ware Market by Country
- 12.1 Germany
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 United Kingdom
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 12.3 France
- 12.3.1 Historical Trend (2018-2024)
- 12.3.2 Forecast Trend (2025-2034)
- 12.4 Italy
- 12.4.1 Historical Trend (2018-2024)
- 12.4.2 Forecast Trend (2025-2034)
- 12.5 Others
- 13 Market Dynamics
- 13.1 SWOT Analysis
- 13.1.1 Strengths
- 13.1.2 Weaknesses
- 13.1.3 Opportunities
- 13.1.4 Threats
- 13.2 Porter’s Five Forces Analysis
- 13.2.1 Supplier’s Power
- 13.2.2 Buyer’s Power
- 13.2.3 Threat of New Entrants
- 13.2.4 Degree of Rivalry
- 13.2.5 Threat of Substitutes
- 13.3 Key Indicators of Demand
- 13.4 Key Indicators of Price
- 14 Trade Data Analysis (HS Code – 74182)
- 14.1 Major Importing Countries
- 14.1.1 By Volume
- 14.1.2 By Value
- 14.2 Major Exporting Countries
- 14.2.1 By Volume
- 14.2.2 By Value
- 15 Competitive Landscape
- 15.1 Supplier Selection
- 15.2 Key Global Players
- 15.3 Key Regional Players
- 15.4 Key Player Strategies
- 15.5 Company Profiles
- 15.5.1 Roca Sanitario, S.A.U.
- 15.5.1.1 Company Overview
- 15.5.1.2 Product Portfolio
- 15.5.1.3 Demographic Reach and Achievements
- 15.5.1.4 Certifications
- 15.5.2 TOTO Europe
- 15.5.2.1 Company Overview
- 15.5.2.2 Product Portfolio
- 15.5.2.3 Demographic Reach and Achievements
- 15.5.2.4 Certifications
- 15.5.3 Ideal Standard International NV
- 15.5.3.1 Company Overview
- 15.5.3.2 Product Portfolio
- 15.5.3.3 Demographic Reach and Achievements
- 15.5.3.4 Certifications
- 15.5.4 Geberit AG
- 15.5.4.1 Company Overview
- 15.5.4.2 Product Portfolio
- 15.5.4.3 Demographic Reach and Achievements
- 15.5.4.4 Certifications
- 15.5.5 Grohe AG
- 15.5.5.1 Company Overview
- 15.5.5.2 Product Portfolio
- 15.5.5.3 Demographic Reach and Achievements
- 15.5.5.4 Certifications
- 15.5.6 LAUFEN Bathrooms AG
- 15.5.6.1 Company Overview
- 15.5.6.2 Product Portfolio
- 15.5.6.3 Demographic Reach and Achievements
- 15.5.6.4 Certifications
- 15.5.7 Kohler Co.
- 15.5.7.1 Company Overview
- 15.5.7.2 Product Portfolio
- 15.5.7.3 Demographic Reach and Achievements
- 15.5.7.4 Certifications
- 15.5.8 Jaquar Group
- 15.5.8.1 Company Overview
- 15.5.8.2 Product Portfolio
- 15.5.8.3 Demographic Reach and Achievements
- 15.5.8.4 Certifications
- 15.5.9 Duravit AG
- 15.5.9.1 Company Overview
- 15.5.9.2 Product Portfolio
- 15.5.9.3 Demographic Reach and Achievements
- 15.5.9.4 Certifications
- 15.5.10 Villeroy & Boch AG
- 15.5.10.1 Company Overview
- 15.5.10.2 Product Portfolio
- 15.5.10.3 Demographic Reach and Achievements
- 15.5.10.4 Certifications
- 15.5.11 Others
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