Europe Razor Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The Europe razor market size reached around USD 3.14 Billion in 2024. The market is projected to grow at a CAGR of 2.80% between 2025 and 2034 to reach nearly USD 4.14 Billion by 2034.

Europe Razor Market Growth

The United Kingdom is expected to witness a significant surge in the demand for razors due to the introduction of unique and sustainable models of razors. An average British consumer spends around 15 minutes daily on personal grooming and 58% of them frequently interact with personal care and beauty brands on social media. An average consumer typically spends around EUR 10-25 on personal care and beauty products monthly. Products with special offers are the most interesting type of content (#1) for social media users in the UK. This is expected to favourably impact the Europe razor market dynamics over the forecast period.

Moreover, the increasing demand for unisex speciality razors has emerged as a significant trend in the market. Many customers prefer highly customised and good-quality razors that are best suited for their personal grooming needs while providing a premium shaving experience. Their high degree of precision further enables consumers to style their bears uniquely. This is expected to drive Europe razor market share over the forecast period.

Key Trends and Developments

Greater emphasis on hygiene; innovative designs to maximise user comfort; rising appeal for waterproof razors; and high-tech designs for tech-savvy consumers are factors favouring the Europe razor market growth.

August 6, 2024

Edgewell Personal Care Co.’s brand Schick Razors reduced plastic content in its handle to cut costs and drive profitability.

October 15, 2021

Société Bic SA established an agreement with Avient Corp. to receive recycled thermoplastic elastomer to manufacture women’s razors.

April 26, 2021

DORCO aims to use FSC-certified bamboo in its upcoming range of shaving products to appeal to eco-conscious consumers. This is expected to accelerate the Europe razor market development.

March 31, 2021

Harry’s Inc. received USD 155 million in Series E funding which has raised its value to USD 1.7 billion. This funding can help it expand its razor and CPG product portfolio to other regions worldwide.

Greater emphasis on hygiene

Razors with built-in exfoliating bars are witnessing widespread adoption, as they remove unwanted debris and dirt from the skin and provide a superior shaving experience. This is also increasing Europe razor market revenue.

Innovative designs to maximise user comfort

Razors with a warming bar and flex disc technology that can adapt to the different contours of the shaving area while optimising heat levels have garnered significant consumer appeal.

Rising appeal for waterproof razors

Evolving consumer preferences have led to a surge in the demand for waterproof razors, which can be simultaneously used in the sink and shower. This is expected to favourably impact the Europe razor market expansion.

High-tech designs for tech-savvy consumers

Major manufacturers are focusing on designing wireless magnetic charging features for electric razors, thereby driving market growth.

Europe Razor Market Trends

The shift towards sustainability has made the use of recycled content in razors a strategic imperative. In 2020, Société Bic SA announced its decision to manufacture products having 50% nonvirgin petroleum plastic content. With Avient's reSound R-brand material, Société Bic SA has been manufacturing Bic Soleil Click 5 razor’s handles with up to 40% recycled content. The soft, grippy, and highly colourable material is expected to garner increasing consumer appeal and drive market growth over the forecast period.

Europe Razor Industry Segmentation

The EMR’s report titled “Europe Razor Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

• Cartridge
• Disposable
• Electric

Market Breakup by Consumer:

• Men
• Women

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Country:

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Razor Market Share

Based on country, the market is segmented into United Kingdom, Germany, France, and Italy, among others. Italy is projected to dominate the market, representing 12% of the overall market share. Over the forecast period, the United Kingdom is expected to grow at a CAGR of 3.1% due to the increasing consumer expenditure on personal care and grooming products. Moreover, the introduction of sustainable designs of razors is expected to play a critical role in driving market growth over the forecast period.

Leading Companies in the Europe Razor Market

Major players are introducing razors equipped with exfoliating bars and warm handles to cater to consumer demand for unique razors with wireless magnetic charging feature, which is thereby increasing Europe razor market value.

Edgewell Personal Care Co.

Edgewell Personal Care Co. is an American multinational company based in Connecticut, United States. It was established in 2015 and is engaged in sunscreens, lotions, creams, razors, and other personal care products for men, women, and children.

Procter & Gamble Co.

Procter & Gamble Co. is an American multinational company engaged in providing personal care products, and other types of FMCG products. It was established in 1837 and is headquartered in Ohio, United States.

Dollar Shave Club, Inc.

Dollar Shave Club, Inc. was established in 2011 and is headquartered in California, United States. As per Europe razor market analysis, it is involved in producing numerous high-quality grooming products for men.

KAI Corp.

KAI Corp. was established in 1908 and is headquartered in Tokyo, Japan. It is engaged in producing and marketing confectionery utensils, beauty products, and other items.

Other players included in the Europe razor market report are Koninklijke Philips N.V., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., and FEATHER Safety Razor Co., Ltd., among others.
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