Europe Luxury Watch Market Report and Forecast 2025-2034
Description
The Europe luxury watch market reached around USD 6.34 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034 to reach nearly USD 8.86 Billion by 2034.
Europe Luxury Watch Market Growth
Premium jewellery and luxury watches report annual sales worth over $330 billion globally. By 2025, the luxury watches’ demand is expected to grow at a rate of 1%-3%. To tackle structural weaknesses in the watchmaking industry, major luxury brands are expected to adopt a direct-to-consumer strategy, which can directly transfer the benefit of $2.4 billion in revenue to luxury watch producers and boost sales by enhancing client serving capabilities. Between 2019 and 2025, the direct-to-consumer sales of watches are expected to reach nearly 30% of overall sales, recording an average annual growth rate of 7%-9%. This is expected to drive the European market for luxury watches.
The younger generation of consumers, collectors, and budget-conscious customers are expected to benefit immensely from the emergence of the pre-owned luxury goods market, where the segment of pre-owned luxury watches is expected to achieve sales of $29 billion-$32 billion by 2025 while recording an average annual growth rate of 8%-10%. This is expected to drive the market in Europe in the forecast period.
To avoid revenue losses worth $2.5 billion by 2025, the traditional watch midmarket is expected to implement innovative marketing strategies and introduce unique designs of watches to sustain in the global market. This is expected to favour its expansion in Europe, thereby leading to the market growth.
Europe Luxury Watch Industry Segmentation
Europe Luxury Watch Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Electronic
Mechanical
Market Breakup by Distribution Channel
Online
Offline
Market Breakup by Country
Germany
United Kingdom
France
Italy
Others
Europe Luxury Watch Market Share
Based on region, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 18% of the overall market share. Over the forecast period, the United Kingdom is expected to grow at a CAGR of 3.9% due to the emergence of retail stores of international luxury watch brands.
Leading Companies in the Europe Luxury Watch Market
Major luxury watch manufacturers in the region are targeting domestic and international markets (especially Asia) to bolster their financial earnings and cater to the evolving choices of consumers in luxury fashion.
ROLEX SA.
The Swatch Group Ltd.
Bremont Watch Company Limited
Breitling SA
LVMH Moët Hennessy Louis Vuitton SE
Seiko Watch Corporation
Audemars Piguet
Richard Mille Group
Movado Group Inc.
Bell & Ross SARL
Others
Europe Luxury Watch Market Growth
Premium jewellery and luxury watches report annual sales worth over $330 billion globally. By 2025, the luxury watches’ demand is expected to grow at a rate of 1%-3%. To tackle structural weaknesses in the watchmaking industry, major luxury brands are expected to adopt a direct-to-consumer strategy, which can directly transfer the benefit of $2.4 billion in revenue to luxury watch producers and boost sales by enhancing client serving capabilities. Between 2019 and 2025, the direct-to-consumer sales of watches are expected to reach nearly 30% of overall sales, recording an average annual growth rate of 7%-9%. This is expected to drive the European market for luxury watches.
The younger generation of consumers, collectors, and budget-conscious customers are expected to benefit immensely from the emergence of the pre-owned luxury goods market, where the segment of pre-owned luxury watches is expected to achieve sales of $29 billion-$32 billion by 2025 while recording an average annual growth rate of 8%-10%. This is expected to drive the market in Europe in the forecast period.
To avoid revenue losses worth $2.5 billion by 2025, the traditional watch midmarket is expected to implement innovative marketing strategies and introduce unique designs of watches to sustain in the global market. This is expected to favour its expansion in Europe, thereby leading to the market growth.
Europe Luxury Watch Industry Segmentation
Europe Luxury Watch Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Electronic
Mechanical
Market Breakup by Distribution Channel
Online
Offline
Market Breakup by Country
Germany
United Kingdom
France
Italy
Others
Europe Luxury Watch Market Share
Based on region, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 18% of the overall market share. Over the forecast period, the United Kingdom is expected to grow at a CAGR of 3.9% due to the emergence of retail stores of international luxury watch brands.
Leading Companies in the Europe Luxury Watch Market
Major luxury watch manufacturers in the region are targeting domestic and international markets (especially Asia) to bolster their financial earnings and cater to the evolving choices of consumers in luxury fashion.
ROLEX SA.
The Swatch Group Ltd.
Bremont Watch Company Limited
Breitling SA
LVMH Moët Hennessy Louis Vuitton SE
Seiko Watch Corporation
Audemars Piguet
Richard Mille Group
Movado Group Inc.
Bell & Ross SARL
Others
Table of Contents
130 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Luxury Watch Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Luxury Watch Historical Market (2018-2024)
- 5.3 Global Luxury Watch Market Forecast (2025-2034)
- 5.4 Global Luxury Watch Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Luxury Watch Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Luxury Watch Historical Market (2018-2024)
- 6.3 Europe Luxury Watch Market Forecast (2025-2034)
- 7 Europe Luxury Watch Market by Product
- 7.1 Electronic
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Mechanical
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 Europe Luxury Watch Market by Distribution Channel
- 8.1 Online
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Offline
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Europe Luxury Watch Market by Country
- 9.1 Germany
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 United Kingdom
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 France
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Italy
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators of Demand
- 10.4 Key Indicators of Price
- 11 Competitive Landscape
- 11.1 Supplier Selection
- 11.2 Key Global Players
- 11.3 Key Regional Players
- 11.4 Key Player Strategies
- 11.5 Company Profiles
- 11.5.1 ROLEX SA.
- 11.5.1.1 Company Overview
- 11.5.1.2 Product Portfolio
- 11.5.1.3 Demographic Reach and Achievements
- 11.5.1.4 Certifications
- 11.5.2 The Swatch Group Ltd.
- 11.5.2.1 Company Overview
- 11.5.2.2 Product Portfolio
- 11.5.2.3 Demographic Reach and Achievements
- 11.5.2.4 Certifications
- 11.5.3 Bremont Watch Company Limited
- 11.5.3.1 Company Overview
- 11.5.3.2 Product Portfolio
- 11.5.3.3 Demographic Reach and Achievements
- 11.5.3.4 Certifications
- 11.5.4 Breitling SA
- 11.5.4.1 Company Overview
- 11.5.4.2 Product Portfolio
- 11.5.4.3 Demographic Reach and Achievements
- 11.5.4.4 Certifications
- 11.5.5 LVMH Moët Hennessy Louis Vuitton SE
- 11.5.5.1 Company Overview
- 11.5.5.2 Product Portfolio
- 11.5.5.3 Demographic Reach and Achievements
- 11.5.5.4 Certifications
- 11.5.6 Seiko Watch Corporation
- 11.5.6.1 Company Overview
- 11.5.6.2 Product Portfolio
- 11.5.6.3 Demographic Reach and Achievements
- 11.5.6.4 Certifications
- 11.5.7 Audemars Piguet
- 11.5.7.1 Company Overview
- 11.5.7.2 Product Portfolio
- 11.5.7.3 Demographic Reach and Achievements
- 11.5.7.4 Certifications
- 11.5.8 Richard Mille Group
- 11.5.8.1 Company Overview
- 11.5.8.2 Product Portfolio
- 11.5.8.3 Demographic Reach and Achievements
- 11.5.8.4 Certifications
- 11.5.9 Movado Group Inc.
- 11.5.9.1 Company Overview
- 11.5.9.2 Product Portfolio
- 11.5.9.3 Demographic Reach and Achievements
- 11.5.9.4 Certifications
- 11.5.10 Bell & Ross SARL
- 11.5.10.1 Company Overview
- 11.5.10.2 Product Portfolio
- 11.5.10.3 Demographic Reach and Achievements
- 11.5.10.4 Certifications
- 11.5.11 Others
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