Europe Car Rental Market Report and Forecast 2025-2034
Description
The Europe car rental market reached USD 14.88 Billion in 2024. The market is expected to grow at a CAGR of 11.00% between 2025 and 2034, reaching USD 42.25 Billion by 2034.
Europe Car Rental Market Growth
The Europe car rental market growth is boosted by offline modes of booking as a more traditional means of booking and online modes as being more convenient.
Offline modes of booking involve visiting physical offices, using intermediary services, or making reservations over the phone. This approach is a more traditional one and provides a personal touch to the process. Offline methods still cater to cohorts that value physical interactions. There is also a rising inclination among consumers towards more sustainable options prompting companies to invest in electric vehicles.
In December 2021, German mobility startup Vay secured $95 million from investors like Kinnevik, Coatue, and Eurazeo. It debuted its first car-rental service in Hamburg the following year. Customers could book electric cars via a mobile app, delivered by remote drivers. Vay's approach differed from companies employing costly sensors for autonomous vehicles, opting instead for camera-based systems to facilitate remote driving.
Online modes of booking such as applications and websites are gaining popularity considering advancements in technology owing to a rising need for better customer experience. Reservations made via third-party websites, mobile applications and rental websites are online modes of reservation that are considered more convenient. They provide real-time availability and flexibility.
Europe Car Rental Market Segmentation
Europe Car Rental Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Booking Type
Offline
Online
Market Breakup by Rental Length Type
Short-Term
Long-Term
Market Breakup by Application Type
Leisure/Tourism
Business
Market Breakup by Vehicle Type
Luxury/Premium Cars
Economy/Budget Cars
SUVs
MUVs
Market Breakup by Country
Germany
United Kingdom
France
Italy
Others
Europe Car Rental Market Share
Growth in the car rental market comes from the rising popularity of typically high end vehicles from premium brands known for their superior performance, comfort, and features. These appeals to individuals seeking luxury travel experiences, business trips or special occasions where comfort and prestige are considered a priority.
Leading companies in the Europe Car Rental Market
Major market players are expanding their outreach through mergers, acquisitions, and rising investment in sustainable practices and ease of access through investments in remote and online methods of booking through mobile applications and websites.
Avis Budget Group Inc.
Enterprise Holdings, Inc.
Hertz Global Holdings, Inc.
Sixt SE
Europcar International S.A.S.U
Economy Car Hire Ltd.
ALD Automotive Limited
Edel & Stark AG
Booking Holdings Inc.
fourdrive GmbH
Wucherpfennig & Krohn GmbH
Others
Europe Car Rental Market Growth
The Europe car rental market growth is boosted by offline modes of booking as a more traditional means of booking and online modes as being more convenient.
Offline modes of booking involve visiting physical offices, using intermediary services, or making reservations over the phone. This approach is a more traditional one and provides a personal touch to the process. Offline methods still cater to cohorts that value physical interactions. There is also a rising inclination among consumers towards more sustainable options prompting companies to invest in electric vehicles.
In December 2021, German mobility startup Vay secured $95 million from investors like Kinnevik, Coatue, and Eurazeo. It debuted its first car-rental service in Hamburg the following year. Customers could book electric cars via a mobile app, delivered by remote drivers. Vay's approach differed from companies employing costly sensors for autonomous vehicles, opting instead for camera-based systems to facilitate remote driving.
Online modes of booking such as applications and websites are gaining popularity considering advancements in technology owing to a rising need for better customer experience. Reservations made via third-party websites, mobile applications and rental websites are online modes of reservation that are considered more convenient. They provide real-time availability and flexibility.
Europe Car Rental Market Segmentation
Europe Car Rental Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Booking Type
Offline
Online
Market Breakup by Rental Length Type
Short-Term
Long-Term
Market Breakup by Application Type
Leisure/Tourism
Business
Market Breakup by Vehicle Type
Luxury/Premium Cars
Economy/Budget Cars
SUVs
MUVs
Market Breakup by Country
Germany
United Kingdom
France
Italy
Others
Europe Car Rental Market Share
Growth in the car rental market comes from the rising popularity of typically high end vehicles from premium brands known for their superior performance, comfort, and features. These appeals to individuals seeking luxury travel experiences, business trips or special occasions where comfort and prestige are considered a priority.
Leading companies in the Europe Car Rental Market
Major market players are expanding their outreach through mergers, acquisitions, and rising investment in sustainable practices and ease of access through investments in remote and online methods of booking through mobile applications and websites.
Avis Budget Group Inc.
Enterprise Holdings, Inc.
Hertz Global Holdings, Inc.
Sixt SE
Europcar International S.A.S.U
Economy Car Hire Ltd.
ALD Automotive Limited
Edel & Stark AG
Booking Holdings Inc.
fourdrive GmbH
Wucherpfennig & Krohn GmbH
Others
Table of Contents
117 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Car Rental Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Car Rental Historical Market (2018-2024)
- 5.3 Global Car Rental Market Forecast (2025-2034)
- 5.4 Global Car Rental Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Car Rental Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Car Rental Historical Market (2018-2024)
- 6.3 Europe Car Rental Market Forecast (2025-2034)
- 7 Europe Car Rental Market by Booking Type
- 7.1 Offline
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Online
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 8 Europe Car Rental Market by Rental Length Type
- 8.1 Short-Term
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Long-Term
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Europe Car Rental Market by Application Type
- 9.1 Leisure/Tourism
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Business
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 10 Europe Car Rental Market by Vehicle Type
- 10.1 Luxury/Premium Cars
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Economy/Budget Cars
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 SUVs
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 MUVs
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 11 Europe Car Rental Market by Country
- 11.1 Germany
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 United Kingdom
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 France
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Italy
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Others
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Avis Budget Group Inc.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Enterprise Holdings, Inc. (Alamo)
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 Hertz Global Holdings, Inc.
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Sixt SE
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Europcar International S.A.S.U
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Economy Car Hire Ltd. (Zest Car Rental)
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 ALD Automotive Limited
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Edel & Stark AG
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Booking Holdings Inc. (Momondo)
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.10 fourdrive GmbH
- 13.5.10.1 Company Overview
- 13.5.10.2 Product Portfolio
- 13.5.10.3 Demographic Reach and Achievements
- 13.5.10.4 Certifications
- 13.5.11 Wucherpfennig & Krohn GmbH
- 13.5.11.1 Company Overview
- 13.5.11.2 Product Portfolio
- 13.5.11.3 Demographic Reach and Achievements
- 13.5.11.4 Certifications
- 13.5.12 Others
Pricing
Currency Rates
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