Europe Bird Food Market Report and Forecast 2025-2034

The Europe bird food market size reached approximately USD 599.18 Million in 2024. The market is projected to grow at a CAGR of 6.20% between 2025 and 2034, reaching a value of around USD 1093.46 Million by 2034.

Key Trends in the Market

Pet food, also known as animal feed, refers to food products that are specially formulated for animals. These foods are manufactured according to the health requirements of each animal and contain all the necessary nutrients to provide a balanced diet and support the well-being of the animal. Bird food is usually comprised of seeds, rice, and cereals, among other things.

  • The Europe bird food market growth is expected to experience a healthy growth in the coming years owing to the increasing awareness about the importance of a basic seed-based diet among bird owners. Consumers are willing to invest in higher-quality bird food that offers specific benefits such as improved nutrition, targeted species support, and even bird health enhancements.
  • One of the major Europe bird food market trends is the proliferation of e-commerce platforms. Consumers now have access to a wider range of products and can easily compare prices and reviews before making a purchase. Online retail also allows for the delivery of bird food directly to consumers' doorsteps.
  • Consumers are increasingly inclined towards products that are sustainably sourced and contribute positively to their surroundings. The Europe bird food market demand is expected to significantly shift towards high-quality bird food products that are made from organic and eco-friendly ingredients.
Market Segmentation
"Europe Bird Food Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Breakup by Product Type
  • Seed
  • Feed
  • Treats
  • Suet
  • Others
Breakup by Price Range
  • Economical
  • Mass
  • Premium
Breakup by Bird Type
  • Wild Birds
  • Caged Birds
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pet Speciality Stores
  • Drug and Pharmacy Stores
  • Multi-Brand Stores
  • Online Retailers
  • Others
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
Market Share by Price Range

Premium bird food is likely to account for a major portion of the Europe bird food market share. Premium bird food refers to high-quality bird food that is typically formulated to provide birds with a balanced and nutritionally rich diet. The demand for such products is expected to remain high in the upcoming years owing to the rising awareness regarding the importance of proper nutrition for birds among pet owners. These foods are formulated to provide essential nutrients that birds require for proper growth, development, and overall health. This can include a balanced mix of proteins, fats, vitamins, and minerals.

Market Share by Bird Type

According to the Europe bird food market analysis, caged birds are increasingly being adopted in various countries as compared to other pets as they are low maintenance. They do not require daily walks, and their cages contain spaces that are easier to clean, making them a good choice for working individuals. They are also suitable for people living in smaller spaces or apartments where larger pets like dogs may not be the most practical.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe bird food market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Mars, Incorporated

Mars, Incorporated is a global food product manufacturing company based in Virginia, the United States. Mars, Incorporated was founded by Franklin Clarence Mars in 1911. Since its establishment, the company has developed its speciality in various fields like pet care, confectionery, and food, among others.

Bulldog Products Limited

Bulldog Products Limited is a family-owned business based in the United Kingdom. The company provides high-quality feeds for small animals, cats, dogs, rabbits, birds, and fish, among others. It operates with a focus on offering solutions for cost-effective, high-quality pet and wild animal supplies that are nutritious and attractive to customers.

Mealberry GmbH

Mealberry GmbH is a high-quality pet food manufacturer established in 2010. The company operates with a focus on delivering high-quality products to its customers. It has a diverse product portfolio that includes food, special diet products, treats and toys, and vitamins and mineral supplements for both caged and wild birds.

Other Europe bird food market players include Rolli-Pet Tiernahrung GmbH, CJ WildBird Foods Ltd., TRIXIE Heimtierbedarf GmbH & Co. KG, Kessler Zoologiegroßhandel GmbH & Co. KG, Versele-Laga NV, and Casapet Srl, among others.


1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Europe Bird Food Market Overview
5.1 Key Industry Highlights
5.2 Europe Bird Food Historical Market (2018-2024)
5.3 Europe Bird Food Market Forecast (2025-2034)
6 Europe Bird Food Market by Product Type
6.1 Seed
6.1.1 Historical Trend (2018-2024)
6.1.2 Forecast Trend (2025-2034)
6.2 Feed
6.2.1 Historical Trend (2018-2024)
6.2.2 Forecast Trend (2025-2034)
6.3 Treats
6.3.1 Historical Trend (2018-2024)
6.3.2 Forecast Trend (2025-2034)
6.4 Suet
6.4.1 Historical Trend (2018-2024)
6.4.2 Forecast Trend (2025-2034)
6.5 Others
7 Europe Bird Food Market by Price Range
7.1 Economical
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Mass
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Premium
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 Europe Bird Food Market by Bird Type
8.1 Wild Birds
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Caged Birds
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 Europe Bird Food Market by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Pet Speciality Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Drug and Pharmacy Stores
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Multi-Brand Stores
9.4.1 Historical Trend (2018-2024)
9.4.2 Forecast Trend (2025-2034)
9.5 Online Retailers
9.5.1 Historical Trend (2018-2024)
9.5.2 Forecast Trend (2025-2034)
9.6 Others
10 Europe Bird Food Market by Country
10.1 United Kingdom
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Germany
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 France
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Italy
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
10.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 Mars, Incorporated
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Bulldog Products Limited
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 Rolli-Pet Tiernahrung GmbH
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 Mealberry GmbH
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 CJ WildBird Foods Ltd.
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 TRIXIE Heimtierbedarf GmbH & Co. KG
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 Kessler Zoologiegroßhandel GmbH & Co. KG
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 Versele-Laga NV
12.5.8.1 Company Overview
12.5.8.2 Product Portfolio
12.5.8.3 Demographic Reach and Achievements
12.5.8.4 Certifications
12.5.9 Casapet Srl
12.5.9.1 Company Overview
12.5.9.2 Product Portfolio
12.5.9.3 Demographic Reach and Achievements
12.5.9.4 Certifications
12.5.10 Others

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