Europe Bathtub Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)
Description
The Europe bathtub market size reached around USD 4.08 Billion in 2024 . The market is projected to grow at a CAGR of 4.60 % between 2025 and 2034 to reach nearly USD 6.40 Billion by 2034 .
Europe Bathtub Market Growth
Ultra-luxury hotels across Europe are expected to step up their expansion plans, which can drive the demand for luxury bathtubs. By 2028, the existing inventory of hotels in Europe is expected to increase by nearly 49.3%, leading to the development of 4,000 new luxurious hotel rooms. Before 2020, the average industrial growth rate was 2.6%. However, this is expected to increase to over 6% by 2028, driven by increasing footfall of international tourists to view exotic destinations in Spain, the UK, and France. Moreover, the Mandarin Oriental is expected to establish a chain of nine new hotels across the continent, to add to its pre-existing stock of 13 hotels. This is expected to spur the Europe bathtub market revenue.
Furthermore, modern/traditional themed bathrooms are expected to incorporate satin black or matte black on bathtub exteriors to enhance their aesthetic appeal. Light grey and neutral white finishes on bathtub exteriors which accentuate their form are also becoming popular. Oval and rectangular bathtubs with a minimalistic appearance and clean lines have also gained traction. As per Europe bathtub market analysis, the shift towards sustainability has also emerged as a key theme among bathtubs, with manufacturers choosing natural materials like wood (cedar, mahogany, and teak). This has significantly enhanced user comfort and is expected to contribute to the market growth over the forecast period.
Key Trends and Developments
Reviving demand for freestanding bathtubs, integration of voice activated controls in bathtubs, and increasing popularity of premium home wellness products are factors expected to positively shape the Europe bathtub market outlook.
October 2024
Bathroom Brands Group, a UK-based company engaged in producing bathroom solutions acquired Showerwall. This is expected to enhance its surface finishing capabilities, thereby promoting the aesthetic appeal of its bathroom solutions, and contributing to Europe bathtub market expansion.
October 2023
Geberit UK, a leading manufacturer of sanitary ware, partnered with NIKO Bathrooms to expand its market presence in the Republic of Ireland. Under the agreement, NIKO Bathrooms has become the authorised distributor of Geberit’s product portfolio. This is expected to have a favourable impact on market revenue.
May 2023
BC Designs, a bathroom and kitchen design company situated in the UK, launched a compact freestanding bathtub design to cater to the rising demand for stylish sanitary ware. This is expected to contribute to the Europe bathtub market development.
September 2022
KALDEWEI, a family-owned company manufacturing bathroom solutions in Germany launched MEISTERSTÜCK OYO DUO, a freestanding bathtub which combines sustainability and luxury for small bathroom spaces.
Reviving demand for freestanding bathtubs
Freestanding bathtubs went obsolete due to their heavy assortments of pipes and fittings. However, modern freestanding bathtubs are a minimalist addition to space conscious bathroom spaces, enhancing bathroom aesthetics. Thus, the increasing demand for freestanding bathtubs is fuelling the Europe bathtub market growth.
Soaring appeal for Ofuros
Ofuros are Japanese soaking tubs which provide a relaxing bathing experience to users. The traditional Ofuros made from hinoki cypress wood are highly scented, while modern acrylic versions are well-suited for ideally contemplation.
Integration of voice activated controls in bathtubs
The integration of voice assistance technology into bathtubs has substantially elevated the bathing experience for people. It has enabled people to access information, receive updates, and control smart devices while performing their daily routine. Voice activated controls has thus, emerged as a valuable feature of smart bathrooms, thereby driving Europe bathtub market value.
Increasing popularity of premium home wellness products
The increasing demand for luxurious home wellness products has prompted market players to introduce compact ice baths for an elevated self-care experience, leading to development of the market.
Europe Bathtub Market Trends
The soaring appeal for ice baths can be attributed to the increasing consumer awareness regarding its health benefits. Ice baths can substantially reduce swelling in muscle tissues and hence, expedite the recovery process. It can also boost mental resilience and enhance overall mood levels.
Moreover, sleek ice baths made from high end materials and featuring contemporary designs are expected to gain increasing traction in the Europe bathtub market. The integration of precision temperature control features, UV-powered filtration systems, and ergo-dynamic body positioning is expected to enhance user experience of ice baths. In addition, the integration of LED lights and guided breathwork exercises into ice tubs is expected to drive the market expansion.
Europe Bathtub Industry Segmentation
The Expert Market Research report titled “Europe Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Based on country, the market is segmented into Germany, the United Kingdom, France, and Italy, among others. The United Kingdom is projected to dominate the market, currently representing 15% of the overall market share. Over the forecast period, Germany is expected to grow at a CAGR of 5.1% because of growing consumer focus on practicing self-care and maintaining high levels of hygiene in the country.
Leading Companies in the Europe Bathtub Market
The increasing focus on exploring individual self-care solutions is expected to increase the demand for innovative bathtubs among European consumers. This is prompting major players to develop technologically advanced wellness solutions and gain a larger Europe bathtub market share.
Kohler Co.
Kohler Co. was formed in 1873 and is based in Wisconsin, United States. It is primarily engaged in the production plumbing products, and other smart home and wellness solutions, such as furniture, engines, and generators, among others.
TOTO LTD
TOTO LTD was founded in May 1917 and is headquartered in Kitakyushu, Japan. It is engaged in the production of sanitary wares (including bathtubs, urinals, sinks, toilet basins) and ceramic products.
Villeroy & Boch AG
Villeroy & Boch AG was founded in 1748 and is headquartered in the municipality of Mettlach, Germany. It is primarily involved in the production of ceramics products, apart from bathroom products, kitchen appliances, and dining essentials.
Roca Sanitario S.A.U
Roca Sanitario S.A.U was formed in 1917 and is based in Barcelona, Spain. It is a family-owned company which is involved in producing bathroom solutions.
Other key player included in the Europe bathtub market report are Geberit AG, LAUFEN Bathrooms AG, Duravit AG, Porcelanosa Group, Jacuzzi Inc., and Novellini Spa, among others.
More Insights On:
United States Bathtub Market North America Bathtub Market Asia Pacific Bathtub Market Bathtub Market
Europe Bathtub Market Growth
Ultra-luxury hotels across Europe are expected to step up their expansion plans, which can drive the demand for luxury bathtubs. By 2028, the existing inventory of hotels in Europe is expected to increase by nearly 49.3%, leading to the development of 4,000 new luxurious hotel rooms. Before 2020, the average industrial growth rate was 2.6%. However, this is expected to increase to over 6% by 2028, driven by increasing footfall of international tourists to view exotic destinations in Spain, the UK, and France. Moreover, the Mandarin Oriental is expected to establish a chain of nine new hotels across the continent, to add to its pre-existing stock of 13 hotels. This is expected to spur the Europe bathtub market revenue.
Furthermore, modern/traditional themed bathrooms are expected to incorporate satin black or matte black on bathtub exteriors to enhance their aesthetic appeal. Light grey and neutral white finishes on bathtub exteriors which accentuate their form are also becoming popular. Oval and rectangular bathtubs with a minimalistic appearance and clean lines have also gained traction. As per Europe bathtub market analysis, the shift towards sustainability has also emerged as a key theme among bathtubs, with manufacturers choosing natural materials like wood (cedar, mahogany, and teak). This has significantly enhanced user comfort and is expected to contribute to the market growth over the forecast period.
Key Trends and Developments
Reviving demand for freestanding bathtubs, integration of voice activated controls in bathtubs, and increasing popularity of premium home wellness products are factors expected to positively shape the Europe bathtub market outlook.
October 2024
Bathroom Brands Group, a UK-based company engaged in producing bathroom solutions acquired Showerwall. This is expected to enhance its surface finishing capabilities, thereby promoting the aesthetic appeal of its bathroom solutions, and contributing to Europe bathtub market expansion.
October 2023
Geberit UK, a leading manufacturer of sanitary ware, partnered with NIKO Bathrooms to expand its market presence in the Republic of Ireland. Under the agreement, NIKO Bathrooms has become the authorised distributor of Geberit’s product portfolio. This is expected to have a favourable impact on market revenue.
May 2023
BC Designs, a bathroom and kitchen design company situated in the UK, launched a compact freestanding bathtub design to cater to the rising demand for stylish sanitary ware. This is expected to contribute to the Europe bathtub market development.
September 2022
KALDEWEI, a family-owned company manufacturing bathroom solutions in Germany launched MEISTERSTÜCK OYO DUO, a freestanding bathtub which combines sustainability and luxury for small bathroom spaces.
Reviving demand for freestanding bathtubs
Freestanding bathtubs went obsolete due to their heavy assortments of pipes and fittings. However, modern freestanding bathtubs are a minimalist addition to space conscious bathroom spaces, enhancing bathroom aesthetics. Thus, the increasing demand for freestanding bathtubs is fuelling the Europe bathtub market growth.
Soaring appeal for Ofuros
Ofuros are Japanese soaking tubs which provide a relaxing bathing experience to users. The traditional Ofuros made from hinoki cypress wood are highly scented, while modern acrylic versions are well-suited for ideally contemplation.
Integration of voice activated controls in bathtubs
The integration of voice assistance technology into bathtubs has substantially elevated the bathing experience for people. It has enabled people to access information, receive updates, and control smart devices while performing their daily routine. Voice activated controls has thus, emerged as a valuable feature of smart bathrooms, thereby driving Europe bathtub market value.
Increasing popularity of premium home wellness products
The increasing demand for luxurious home wellness products has prompted market players to introduce compact ice baths for an elevated self-care experience, leading to development of the market.
Europe Bathtub Market Trends
The soaring appeal for ice baths can be attributed to the increasing consumer awareness regarding its health benefits. Ice baths can substantially reduce swelling in muscle tissues and hence, expedite the recovery process. It can also boost mental resilience and enhance overall mood levels.
Moreover, sleek ice baths made from high end materials and featuring contemporary designs are expected to gain increasing traction in the Europe bathtub market. The integration of precision temperature control features, UV-powered filtration systems, and ergo-dynamic body positioning is expected to enhance user experience of ice baths. In addition, the integration of LED lights and guided breathwork exercises into ice tubs is expected to drive the market expansion.
Europe Bathtub Industry Segmentation
The Expert Market Research report titled “Europe Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
- Freestanding Bathtubs
- Alcove Bathtubs
- Drop-In Bathtubs
- Corner Bathtubs
- Acrylic
- Fiberglass
- Porcelain
- Cast Iron
- Others
- Rectangular
- Oval
- Square
- Others
- Residential
- Commercial
- Germany
- United Kingdom
- France
- Italy
- Others
Based on country, the market is segmented into Germany, the United Kingdom, France, and Italy, among others. The United Kingdom is projected to dominate the market, currently representing 15% of the overall market share. Over the forecast period, Germany is expected to grow at a CAGR of 5.1% because of growing consumer focus on practicing self-care and maintaining high levels of hygiene in the country.
Leading Companies in the Europe Bathtub Market
The increasing focus on exploring individual self-care solutions is expected to increase the demand for innovative bathtubs among European consumers. This is prompting major players to develop technologically advanced wellness solutions and gain a larger Europe bathtub market share.
Kohler Co.
Kohler Co. was formed in 1873 and is based in Wisconsin, United States. It is primarily engaged in the production plumbing products, and other smart home and wellness solutions, such as furniture, engines, and generators, among others.
TOTO LTD
TOTO LTD was founded in May 1917 and is headquartered in Kitakyushu, Japan. It is engaged in the production of sanitary wares (including bathtubs, urinals, sinks, toilet basins) and ceramic products.
Villeroy & Boch AG
Villeroy & Boch AG was founded in 1748 and is headquartered in the municipality of Mettlach, Germany. It is primarily involved in the production of ceramics products, apart from bathroom products, kitchen appliances, and dining essentials.
Roca Sanitario S.A.U
Roca Sanitario S.A.U was formed in 1917 and is based in Barcelona, Spain. It is a family-owned company which is involved in producing bathroom solutions.
Other key player included in the Europe bathtub market report are Geberit AG, LAUFEN Bathrooms AG, Duravit AG, Porcelanosa Group, Jacuzzi Inc., and Novellini Spa, among others.
More Insights On:
United States Bathtub Market North America Bathtub Market Asia Pacific Bathtub Market Bathtub Market
Table of Contents
178 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Bathtub Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Bathtub Historical Market (2018-2024)
- 5.3 Global Bathtub Market Forecast (2025-2034)
- 5.4 Global Bathtub Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Bathtub Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Bathtub Historical Market (2018-2024)
- 6.3 Europe Bathtub Market Forecast (2025-2034)
- 7 Europe Bathtub Market by Type
- 7.1 Freestanding Bathtubs
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Alcove Bathtubs
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Drop-In Bathtubs
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Corner Bathtubs
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 8 Europe Bathtub Market by Material
- 8.1 Acrylic
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Fiberglass
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Porcelain
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Cast Iron
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 8.5 Others
- 9 Europe Bathtub Market by Shape
- 9.1 Rectangular
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Oval
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Square
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Europe Bathtub Market by End Use
- 10.1 Residential
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Commercial
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 11 Europe Bathtub Market by Country
- 11.1 Germany
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 United Kingdom
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 11.3 France
- 11.3.1 Historical Trend (2018-2024)
- 11.3.2 Forecast Trend (2025-2034)
- 11.4 Italy
- 11.4.1 Historical Trend (2018-2024)
- 11.4.2 Forecast Trend (2025-2034)
- 11.5 Others
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Kohler Co.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 TOTO LTD.
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 Geberit AG
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 LAUFEN Bathrooms AG
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Duravit AG
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Porcelanosa Group
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Jacuzzi Inc.
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Villeroy & Boch AG
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Roca Sanitario S.A.U.
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.10 Novellini Spa
- 13.5.10.1 Company Overview
- 13.5.10.2 Product Portfolio
- 13.5.10.3 Demographic Reach and Achievements
- 13.5.10.4 Certifications
- 13.5.11 Others
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
