Email Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global email market size reached around USD 19.96 Billion in 2024. The market is projected to grow at a CAGR of 6.00% between 2025 and 2034 to reach nearly USD 35.75 Billion by 2034.

Global Email Market Growth

The switch towards cloud-based infrastructure solutions by corporate organisations worldwide is expected to drive the market growth. An average employee relies on nearly 36 cloud-based services to perform his daily tasks. Around 98% of all organisations already have a multi-cloud strategy in place to benefit from the cost-effectiveness and flexibility provided by cloud-based servers. As per the market analysis, 67% of the entire enterprise infrastructure can be cloud-based. Additionally, 82% of the organisation’s workload is expected to reside on cloud. Startups and small and medium-sized businesses adopting cloud report an 80% improvement in their operational workflow. This is expected to favourably shape the email market share as well.

Moreover, the global retail industry is expected to grow at a rate of over 5.0%, and worldwide retail sales are expected to rise to USD 34.9 trillion by 2027. This can be attributed to steady economic growth across major developed countries in Europe and North America. In 2022, leading retail companies in the United States recorded a significant turnover volume, including Walmart (USD 585.2 billion), Amazon (USD 352.7 billion), Costco (USD 219.2 billion), Schwarz Group (USD 159.8 billion), and The Home Depot (USD 157.3 billion). This is leading to an increase in the email market value as leading retailers use emails to personalise customers’ offers and provide attractive discounts to drive sales.

Key Trends and Developments

Growing adoption of email marketing by SMEs; increasing B2B business growth; and the expansion of the BFSI and the healthcare industry are factors favouring the email market growth.

October 2024

Proton AG launched a “Proton Pass”, a yearly email subscription plan for families at USD 4/month with secure password management features, dark web monitoring, and simple and easy to use tools.

June 2024

Yahoo added new AI capabilities to its desktop mail users, which is expected to favourably shape the email market dynamics. The new features rely on generative AI to generate short summaries of mails present in the inbox and allowing users to sort through important mails first. It also facilitates sending quick responses, and managing professional mails delivered on Outlook via Yahoo mail.

February 2024

Gmail strengthened its spam protection features for its users by mandating Gmail accounts sending over 5000 mails every day to authenticate themselves, allow for simple unsubscription services, and minimise their reported spam threshold.

October 2022

To improve user protection against phishing attacks, Microsoft introduced a new feature in Windows 11 operating system. This feature displays an onscreen safety message every time a user enters sensitive information on an unsecure website, thereby building consumer confidence regarding using emails. This also facilitated the email market development.

Growing adoption of email marketing by SMEs

Over 50% of the world population uses email services, with 99% people opening them every day. Email is regarded as 40x more effective for expanding the existing customer base and improving retention rates as compared to social media platforms.

Driving B2B business growth

Nearly 81% of all B2B companies use email newsletters as the third most popular format of content marketing, followed only by social media platforms (95%) and blogs (89%). Nearly 31% of all organisations believe that email campaigns are the best way to get new leads for business. This is expected to facilitate the email market expansion.

Growth of healthcare industry

Large hospital networks use emails for seamless and secure data sharing of patients to provide them good medical attention. They are also used for informing patients about their upcoming doctor’s appointments, and consultation fees, if required. Wide adoption of emails has increased the email market revenue.

Expansion of the BFSI Industry

Emails facilitate BFSI companies to handle sensitive information delicately and ensure operational compliance with regulatory requirements. They also serve as a legal basis of evidence for auditors, which enhances transparency and accountability.

Global Email Market Trends

During 2021-2023, email engagement rates have surged by 21%, with digital marketers witnessing an ROI of 42:1. The average click through rates for emails dropped from 2.6% to 2.3% in 2024 across all industries. As per the market analysis, the average conversion rate through emails is 6.05%, with digital marketers suggesting that emails sent on Thursday recording the highest opening rates (18.6%). Nearly 60% of the Gen Z population and 62% of the millennial population believe that email communication via brands feel more personal to them. These factors are expected to contribute to the market’s growth.

Global Email Industry Segmentation

The EMR’s report titled “Global Email Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Channel

• B2B
• B2C

Breakup by Deployment

• Cloud Based
• On-Premises
• Others

Breakup by Enterprise Size

• SMEs
• Large Enterprises

Breakup by Application

• Email Lead Generation
• Sales Reporting
• Customer Management
• Template Management
• Reporting and Analytics
• Others

Breakup by Industry

• Banking, Finance, Security, and Insurance (BFSI)
• IT and Telecommunication
• Retail
• Healthcare
• Consumer Goods
• Travel and Transportation
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Email Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 6.8% as due to the growth of the BFSI and the healthcare industries in countries such as India, China, Vietnam, and South Korea, among others. Moreover, increasing smartphone penetration and internet accessibility rates is expected to drive digital commerce in the region, thereby leading to email market growth.

Leading Companies in the Global Email Market

Major email service providers are using AI-based tools for improving user defences against phishing attacks and spam mails. This is creating a favourable email market outlook.

Upland Software, Inc.

Upland Software, Inc. is a software development company which was founded in 2010 and is headquartered in Texas, United States. It specialises in providing email and SMS automation services, apart from account-based selling and digital transformation services.

Rackspace Technology

Rackspace Technology was founded in 1998 and is headquartered in Texas, United States. It is an IT services and consulting company engaged in providing numerous services such as database administration and enterprise application management, among others.

VerticalResponse, LLC

VerticalResponse, LLC was founded in 2001 and is headquartered in Florida, United States. As per email market analysis, it is engaged in providing social media and email marketing solutions for nonprofit organisations and numerous small-size businesses.

Constant Contact, Inc.

Constant Contact, Inc. was founded in 1995 and is headquartered in Massachusetts, United States. It is engaged in providing email marketing, contact management, and numerous other digital marketing services to small size businesses.

Other players included in the email market report are AWeber Systems, Inc., BlueTie, Inc., Drip Global, Inc., Salesforce, Inc., Zoho Corporation Pvt. Ltd., and Polaris Software, LLC, among others.
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