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Contact Centre as a Service Market Report and Forecast 2025-2034

Published Jul 28, 2025
Length 159 Pages
SKU # EMAR20318498

Description

The global contact centre as a service market attained a value of USD 5.71 Billion in 2024. The market is further expected to grow at a CAGR of 16.60% between 2025 and 2034 to reach a value of USD 26.52 Billion by 2034.

Contact Centre as a Service Market Growth

Contact centre as a service or CCaaS is defined as a software as a service application which enables the interaction between an organisation and customers using various channels. This application also allows an enterprise to purchase specific technology. Contact centre as a service is adaptive and flexible and is used to improve the customer experience while managing customer interactions across multiple channels.

The growth of the contact centre as a service market is being driven by the rising demand from sectors such as healthcare, BFSI, government, and IT and telecom, among others.

Contact Centre as a Service Market Trends

Increasing adoption of digital technologies among enterprises to fuel business profitability is further expanding the market opportunities. In line with this, the heightened adoption of smart electronic devices is paving the path for the contact centre as a service market.

The advancements in technology because of rapid investments in innovations are leading to an accelerated development of business augmenting services such as artificial intelligence (AI) and machine learning (ML) and boosting contact centre as a service demand.

The growing importance of prompt and easily accessible customer service is a key trend in the market, fuelled by the increasing competition amongst businesses and low brand loyalty across multiple sectors.

Recent Developments

As per the contact centre as a service market dynamics and trends, the State Bank of India announced on July 2024 that it is renovating its contact centre to give its customers the access to more than 30 banking services.

Industry Outlook

As per the contact centre as a service industry analysis, a Capterra report in 2024 mentioned that around half of UK contact centre agents rely on AI-powered software and around 48% of them stated that they are expecting that the AI will manage around half of the customer enquiries in the next five years. Around 69% of customer service professionals who were surveyed also mentioned that the use of AI capabilities in software has improved customer service. Additionally, companies leveraging the capabilities of AI stated that the use of AI in customer service has improved productivity by 71% and customer satisfaction by 57%.

The aerospace sector is also boosting the growth of the contract centre as a service industry. For instance, Air India announced in April 2024 that it is adding five new operational contact centres to its services, out of which two of them are located in Cairo and Kuala Lumpur. Its contact centres are insourcing strategies for email management, social media, and chat, among other services.

Furthermore, market players are establishing partnerships for the development of next-gen contact centres. For instance, Calabrio and Five9 collaborated for offering Quality Management (QM) and Analytics capabilities that can modernise the operations of the contact centre and contribute to the contact centre as a service industry revenue.

Rising Demand for Integrated Customer Support and Cloud Solutions Drive the Success of the Global CCaaS Market
  • Rising need for integrated customer support across multiple channels.
  • Adoption of cloud-based solutions over traditional on-premises systems is fuelling the contact centre as a service demand growth.
  • Enhanced customer experience through advanced analytics, AI, and machine learning.
  • Cost efficiency attracts businesses towards CCaaS.
Challenges Impacting the Global CCaaS Market Include Data Security, Integration Issues, and Internet Dependence
  • Data security and privacy concerns.
  • Challenges in integrating CCaaS solutions with existing legacy systems.
  • Dependence on internet connectivity can negatively impact contact centre as a service demand forecast.
  • Diverse and specific requirements of businesses necessitate customized solutions.
Key Trends Shaping the Global CCaaS Market Focus on AI, Automation, and Unified Communications
  • Increasing use of AI and automation enhances efficiency and customer experience.
  • Advanced analytics adoption and real-time reporting.
  • Unified communications for seamless collaboration and communication can increase contact centre as a service market opportunities.
  • Expansion of mobile capabilities to support customer service.
Threats for the Players in the Global CCaaS Market Arise from Competition, Technological Advancements, and Economic Factors
  • Intense competition among established and emerging players leading to pricing pressures.
  • Rapid technological advancements requiring continuous innovation.
  • Economic downturns affecting business investments in new technologies.
  • Navigating complex regulatory environments across different regions is boosting contact centre as a service market value.
Key Players in the Global CCaaS Market and Their Strategic Initiatives

NICE Ltd.
  • Innovative Solution Development: Focused on developing innovative CCaaS solutions with advanced features such as AI-driven analytics, omnichannel support, and real-time reporting through significant R&D investments.
  • Advanced Security Measures: Investing in advanced security measures to address data protection and privacy concerns, implementing robust encryption, compliance certifications, and secure access controls can contribute to contact centre as a service market revenue.
Genesys
  • Global Expansion and Localization: Pursues global expansion by establishing new data centers and service points in key regions, localizing services to meet regional compliance requirements and customer preferences.
8x8, Inc.
  • Strategic Partnerships and Acquisitions: Expanding market presence through strategic partnerships and acquisitions, enhancing product portfolios and entering new markets is a key trend in contact centre as a service market.
  • Integration and Interoperability: Ensures seamless integration of CCaaS solutions with existing enterprise systems and third-party applications, enhancing interoperability and customer satisfaction.
Five9, Inc.
  • Customer-Centric Solutions: Offers customizable solutions and comprehensive support services, working closely with clients to provide tailored solutions that meet unique requirements.
  • AI and Automation: Utilizes AI and automation to enhance CCaaS offerings, incorporating AI-driven chatbots, virtual assistants, and automated workflows to boost efficiency and customer experience that can boost demand of contact centre as a service market.
Cisco Systems, Inc.
  • Global Expansion and Localization: Expands globally by establishing new data centers and service points in key regions, localizing services to comply with regional requirements and customer preferences.
  • Integration and Interoperability: Focuses on ensuring seamless integration of CCaaS solutions with existing enterprise systems and third-party applications, improving interoperability and customer satisfaction.
Contact Centre as a Service (CCaaS) Industry Segmentations

The EMR’s report titled “Contact Centre as a Service Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component
  • Solution
  • Services
Market Breakup by Organisation Size
  • Large Enterprise
  • Small and Middle Enterprise
Market Breakup by End Use
  • BFSI
  • IT and Telecom
  • Healthcare
  • Media and Entertainment
  • Government
  • Travel and Hospitality
  • Others
Market Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Contact Centre as a Service Market Share

By Component

The solution segment, based on component, holds a significant contact centre as a service market share because of the growing dependence on analytical and technical support across enterprises. Efficient and reliable solutions such as automatic call distribution and call recording, facilitate quick response, while reducing the call costs. In addition, these features improve customer service which lead to an expansion of business opportunities.

Reporting and analytics types of solutions are growing in demand across organisations, further bolstering the dynamic for the market for contact centre as a service. Particularly for organisations new to implementing CCaaS solutions, reporting and analytics augment quality assurance measures. They also help detect upselling opportunities, and decrease the non-compliance risk, which is a crucial aspect of this segment escalating the market growth.

By End Use

The BFSI end use sector is witnessing a steady growth and will continue to grow at a decent pace in the forecast period because of rapid digitalisation across the emerging economic nations. As per the contact centre as a service market analysis, contact centre as a service enables a banking or financial organisation to offer customers reliable and prompt service, facilitating personalisation, consumer trust, and greater brand loyalty.

As the usage of contact centres as a service becomes more widespread, the applications in end use industries is likely to grow exponentially. With growing competition, more companies will invest in CCaaS. Technological advancements in other end use industries such as healthcare and travel and hospitality, are expected to accelerate the growth of the contact centre as a service market.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global contact centre as a service market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

ALE International SAS

ALE International SAS is a leading innovator in the field of communications technology. The company offers a wide range of services, security products, and platforms which cater to the needs of various end use industries. ALE International SAS was founded in the year 1919 and is currently headquartered in Paris, France.

Microsoft Corporation

Microsoft Corporation is one of the largest technological innovators in the contact centre as a service market which operates across more than 170 countries. Microsoft Corporation was founded in 1975 and is presently headquartered in Washington, United States, with over 180,000+ employees. The company offers efficient and advanced cloud-based solutions which are used across various sectors.

Cisco Systems, Inc.

Cisco Systems, Inc. is a multinational company based in the United States. It offers solutions in the field of digital communication which cater to the demand of various sectors including government, education, enterprise, and healthcare, among others. It is one of the largest electronic equipment manufacturers around the world.

Other market players include Genesys, SAP SE, NICE Ltd, Amazon Web Services (AWS), Alvaria, Inc., Five9, Inc., Evolve IP, LLC., and TTEC Holdings, Inc., among others.

Contact Centre as a Service Market Regional Analysis

North America accounts for a major market share as several companies in the region are making efforts to improve their CCaaS and provide superior customer service operations, to stay ahead of their contemporaries, which can aid the contact centre as a service market expansion.

Contact Centre as a Service Market Report Snapshots

Contact Centre as a Service Market Size

Contact Centre as a Service Market Growth

Contact Centre as a Service Market Trends

Contact Centre as a Service Market Share

Contact Centre as a Service Companies

Contact Centre as a Service Market Regional Analysis

Table of Contents

159 Pages
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Regions
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Contact Centre as a Service Market Analysis
5.1 Key Industry Highlights
5.2 Global Contact Centre as a Service Historical Market (2018-2024)
5.3 Global Contact Centre as a Service Market Forecast (2025-2034)
5.4 Global Contact Centre as a Service Market by Component
5.4.1 Solution
5.4.1.1 Market Share
5.4.1.2 Historical Trend (2018-2024)
5.4.1.3 Forecast Trend (2025-2034)
5.4.1.4 Breakup by Type
5.4.1.4.1 Automatic Call Distribution
5.4.1.4.2 Call Recording
5.4.1.4.3 Computer Telephony Integration
5.4.1.4.4 Customer Collaboration
5.4.1.4.5 Dialler
5.4.1.4.6 Interactive Voice Response
5.4.1.4.7 Reporting and Analytics
5.4.1.4.8 Others
5.4.2 Services
5.4.2.1 Market Share
5.4.2.2 Historical Trend (2018-2024)
5.4.2.3 Forecast Trend (2025-2034)
5.4.2.4 Breakup by Type
5.4.2.4.1 Integration and Deployment
5.4.2.4.2 Support and Maintenance
5.4.2.4.3 Training and Consulting
5.4.2.4.4 Managed Services
5.5 Global Contact Centre as a Service Market by Organisation Size
5.5.1 Large Enterprise
5.5.1.1 Market Share
5.5.1.2 Historical Trend (2018-2024)
5.5.1.3 Forecast Trend (2025-2034)
5.5.2 Small and Middle Enterprise
5.5.2.1 Market Share
5.5.2.2 Historical Trend (2018-2024)
5.5.2.3 Forecast Trend (2025-2034)
5.6 Global Contact Centre as a Service Market by End Use
5.6.1 BFSI
5.6.1.1 Market Share
5.6.1.2 Historical Trend (2018-2024)
5.6.1.3 Forecast Trend (2025-2034)
5.6.2 IT and Telecom
5.6.2.1 Market Share
5.6.2.2 Historical Trend (2018-2024)
5.6.2.3 Forecast Trend (2025-2034)
5.6.3 Healthcare
5.6.3.1 Market Share
5.6.3.2 Historical Trend (2018-2024)
5.6.3.3 Forecast Trend (2025-2034)
5.6.4 Media and Entertainment
5.6.4.1 Market Share
5.6.4.2 Historical Trend (2018-2024)
5.6.4.3 Forecast Trend (2025-2034)
5.6.5 Government
5.6.5.1 Market Share
5.6.5.2 Historical Trend (2018-2024)
5.6.5.3 Forecast Trend (2025-2034)
5.6.6 Travel and Hospitality
5.6.6.1 Market Share
5.6.6.2 Historical Trend (2018-2024)
5.6.6.3 Forecast Trend (2025-2034)
5.6.7 Others
5.7 Global Contact Centre as a Service Market by Region
5.7.1 North America
5.7.1.1 Market Share
5.7.1.2 Historical Trend (2018-2024)
5.7.1.3 Forecast Trend (2025-2034)
5.7.2 Europe
5.7.2.1 Market Share
5.7.2.2 Historical Trend (2018-2024)
5.7.2.3 Forecast Trend (2025-2034)
5.7.3 Asia Pacific
5.7.3.1 Market Share
5.7.3.2 Historical Trend (2018-2024)
5.7.3.3 Forecast Trend (2025-2034)
5.7.4 Latin America
5.7.4.1 Market Share
5.7.4.2 Historical Trend (2018-2024)
5.7.4.3 Forecast Trend (2025-2034)
5.7.5 Middle East and Africa
5.7.5.1 Market Share
5.7.5.2 Historical Trend (2018-2024)
5.7.5.3 Forecast Trend (2025-2034)
6 North America Contact Centre as a Service Market Analysis
6.1 United States of America
6.1.1 Market Share
6.1.2 Historical Trend (2018-2024)
6.1.3 Forecast Trend (2025-2034)
6.2 Canada
6.2.1 Market Share
6.2.2 Historical Trend (2018-2024)
6.2.3 Forecast Trend (2025-2034)
7 Europe Contact Centre as a Service Market Analysis
7.1 United Kingdom
7.1.1 Market Share
7.1.2 Historical Trend (2018-2024)
7.1.3 Forecast Trend (2025-2034)
7.2 Germany
7.2.1 Market Share
7.2.2 Historical Trend (2018-2024)
7.2.3 Forecast Trend (2025-2034)
7.3 France
7.3.1 Market Share
7.3.2 Historical Trend (2018-2024)
7.3.3 Forecast Trend (2025-2034)
7.4 Italy
7.4.1 Market Share
7.4.2 Historical Trend (2018-2024)
7.4.3 Forecast Trend (2025-2034)
7.5 Others
8 Asia Pacific Contact Centre as a Service Market Analysis
8.1 China
8.1.1 Market Share
8.1.2 Historical Trend (2018-2024)
8.1.3 Forecast Trend (2025-2034)
8.2 Japan
8.2.1 Market Share
8.2.2 Historical Trend (2018-2024)
8.2.3 Forecast Trend (2025-2034)
8.3 India
8.3.1 Market Share
8.3.2 Historical Trend (2018-2024)
8.3.3 Forecast Trend (2025-2034)
8.4 ASEAN
8.4.1 Market Share
8.4.2 Historical Trend (2018-2024)
8.4.3 Forecast Trend (2025-2034)
8.5 Australia
8.5.1 Market Share
8.5.2 Historical Trend (2018-2024)
8.5.3 Forecast Trend (2025-2034)
8.6 Others
9 Latin America Contact Centre as a Service Market Analysis
9.1 Brazil
9.1.1 Market Share
9.1.2 Historical Trend (2018-2024)
9.1.3 Forecast Trend (2025-2034)
9.2 Argentina
9.2.1 Market Share
9.2.2 Historical Trend (2018-2024)
9.2.3 Forecast Trend (2025-2034)
9.3 Mexico
9.3.1 Market Share
9.3.2 Historical Trend (2018-2024)
9.3.3 Forecast Trend (2025-2034)
9.4 Others
10 Middle East and Africa Contact Centre as a Service Market Analysis
10.1 Saudi Arabia
10.1.1 Market Share
10.1.2 Historical Trend (2018-2024)
10.1.3 Forecast Trend (2025-2034)
10.2 United Arab Emirates
10.2.1 Market Share
10.2.2 Historical Trend (2018-2024)
10.2.3 Forecast Trend (2025-2034)
10.3 Nigeria
10.3.1 Market Share
10.3.2 Historical Trend (2018-2024)
10.3.3 Forecast Trend (2025-2034)
10.4 South Africa
10.4.1 Market Share
10.4.2 Historical Trend (2018-2024)
10.4.3 Forecast Trend (2025-2034)
10.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Competitive Landscape
12.1 Supplier Selection
12.2 Key Global Players
12.3 Key Regional Players
12.4 Key Player Strategies
12.5 Company Profiles
12.5.1 ALE International SAS
12.5.1.1 Company Overview
12.5.1.2 Product Portfolio
12.5.1.3 Demographic Reach and Achievements
12.5.1.4 Certifications
12.5.2 Microsoft Corporation
12.5.2.1 Company Overview
12.5.2.2 Product Portfolio
12.5.2.3 Demographic Reach and Achievements
12.5.2.4 Certifications
12.5.3 Cisco Systems, Inc.
12.5.3.1 Company Overview
12.5.3.2 Product Portfolio
12.5.3.3 Demographic Reach and Achievements
12.5.3.4 Certifications
12.5.4 Genesys
12.5.4.1 Company Overview
12.5.4.2 Product Portfolio
12.5.4.3 Demographic Reach and Achievements
12.5.4.4 Certifications
12.5.5 SAP SE
12.5.5.1 Company Overview
12.5.5.2 Product Portfolio
12.5.5.3 Demographic Reach and Achievements
12.5.5.4 Certifications
12.5.6 NICE Ltd
12.5.6.1 Company Overview
12.5.6.2 Product Portfolio
12.5.6.3 Demographic Reach and Achievements
12.5.6.4 Certifications
12.5.7 Amazon Web Services (AWS)
12.5.7.1 Company Overview
12.5.7.2 Product Portfolio
12.5.7.3 Demographic Reach and Achievements
12.5.7.4 Certifications
12.5.8 Alvaria, Inc.
12.5.8.1 Company Overview
12.5.8.2 Product Portfolio
12.5.8.3 Demographic Reach and Achievements
12.5.8.4 Certifications
12.5.9 Five9, Inc.
12.5.9.1 Company Overview
12.5.9.2 Product Portfolio
12.5.9.3 Demographic Reach and Achievements
12.5.9.4 Certifications
12.5.10 Evolve IP, LLC.
12.5.10.1 Company Overview
12.5.10.2 Product Portfolio
12.5.10.3 Demographic Reach and Achievements
12.5.10.4 Certifications
12.5.11 TTEC Holdings, Inc.
12.5.11.1 Company Overview
12.5.11.2 Product Portfolio
12.5.11.3 Demographic Reach and Achievements
12.5.11.4 Certifications
12.5.12 Others
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