The Colombia makeup market size was valued at USD 405.46 Million in 2024. The market is further projected to grow at a CAGR of 4.90% between 2025 and 2034, reaching a value of USD 654.19 Million by 2034.
The market is expected to grow significantly, driven by an increasing disposable income, changing lifestyle preferences, and popularity of colour cosmetics among young consumers. The untapped potential in the men’s grooming segment also present significant opportunities for companies to expand and diversify their offerings.
Moreover, the rising demand for clean beauty products, free from harmful chemicals and parabens, is a significant trend shaping the market landscape. Secondly, the digital transformation in the cosmetics industry, facilitated by the rapid expansion of e-commerce platforms, has made makeup products more accessible to consumers, contributing to Colombia makeup market growth. Additionally, the evolving beauty standards influenced by social media and the emergence of green and sustainable beauty products are further fuelling the expansion of the market.
Powder makeup products, including face powders, eyeshadows, and blushes dominates the Colombia makeup market share and they are used to enhance and define facial features. Brands like L'Oréal Paris, Maybelline New York, and MAC Cosmetics offer a wide range of face powders in Colombia, catering to different skin tones. Natura & Co provides a range of blush options that complement various skin tones and offer a natural flush of colour.
Lotion makeup products, such as tinted moisturisers and BB creams, are another popular segment in the market. These products provide hydration and coverage, making them a convenient option for busy consumers. Colombian consumers can find tinted moisturisers from brands like NARS and Laura Mercier, offering lightweight coverage and skincare benefits in one product. Korean beauty brands like Missha and Skin79 have gained popularity in Colombia for their BB creams, which provide coverage, hydration, and sun protection in one step.
Market Segmentation
Colombia Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments
Market Breakup by Product:
Powders
Gels
Lotions
Others
Market Breakup by Application Area:
Lips
Eyes
Face
Nails
Market Breakup by Distribution Channel:
Hypermarkets/Supermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Others
Competitive Landscape
Market players have been acquiring different small-scale cosmetic brands to have maximum customer reach and build market presence.
L’Oréal S.A.
Shiseido Co. Ltd.
Estee Lauder Companies Inc.
Procter & Gamble Company
Unilever Plc
Natura &Co.
Mary Kay Inc.
Oriflame Cosmetics SA
Others
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Makeup Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Makeup Historical Market (2018-2024)
- 5.3 Latin America Makeup Market Forecast (2025-2034)
- 6 Colombia Makeup Market Overview
- 6.1 Key Industry Highlights
- 6.2 Colombia Makeup Historical Market (2018-2024)
- 6.3 Colombia Makeup Market Forecast (2025-2034)
- 7 Colombia Makeup Market by Product
- 7.1 Powders
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Gels
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Lotions
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Others
- 8 Colombia Makeup Market by Application Area
- 8.1 Lips
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Eyes
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Face
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Nails
- 8.4.1 Historical Trend (2018-2024)
- 8.4.2 Forecast Trend (2025-2034)
- 9 Colombia Makeup Market by Distribution Channel
- 9.1 Hypermarkets/Supermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Convenience Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Speciality Stores
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Online Retail Stores
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyers Powers
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Value Chain Analysis
- 12 Trade Data Analysis (HS Code – 334)
- 12.1 Major Importing Countries
- 12.1.1 By Volume
- 12.1.2 By Value
- 12.2 Major Exporting Countries
- 12.2.1 By Volume
- 12.2.2 By Value
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 L’Oréal S.A.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Shiseido Co. Ltd.
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 Estee Lauder Companies Inc.
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Procter & Gamble Company
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Unilever Plc
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Natura &Co.
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Mary Kay Inc.
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Oriflame Cosmetics SA
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 Others
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