Colombia Deodorant Market Report and Forecast 2025-2034
Description
The Colombia deodorant market reached USD 178.38 Million in 2024. The market is projected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 256.53 Million by 2034.
Colombia Deodorant Market Growth
In 2022, Colombia’s GDP recorded a year-on-year growth of 7.50%. Per capita GDP witnessed a year-on-year surge of $434, pointing towards an increase in consumers’ purchasing power. In 2022, people spent $323 million on purchasing personal care and beauty products, which made Colombia among the top five markets in Latin America for makeup and cosmetics.
Cruelty-free deodorants are extremely popular among Colombian consumers. Through Law 2047, the Colombian government has discouraged the production, marketing, importing, and testing of any cosmetic/grooming products that are animal tested.
The emerging focus on sustainability is expected to drive the market growth. There is a growing usage of natural ingredients and raw materials such as eucalyptus, peppermint, lemon, rosemary, and lavender, among others. Refillable deodorant cases are expected to become the most popular form of packaging among deodorant manufacturers as they minimise waste generation and utilise recycled paperboard.
Increasing living standards and rising consciousness for personal hygiene are expected to drive the demand for aluminium-free deodorants over the forecast period. Roll-ons are expected to remain one of the most popular formats of deodorant application.
Colombia Deodorant Industry Segmentation
Colombia Deodorant Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Gel
Cream
Spray
Roll-On
Stick
Wipes
Others
Market Breakup by Gender
Male
Female
Unisex
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Colombia Deodorant Market Share
Based on distribution channel, the market can be divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are expected to become one of the leading market segments, as smartphone penetration and internet accessibility drive the sales of deodorants from e-commerce across the country.
Leading Companies in the Colombia Deodorant Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Beiersdorf AG
Procter & Gamble Co.
L’oreal S.A.
Colgate-Palmolive Company
Unilever Plc
L'Occitane International S.A.
Others
Major market players are focusing on adopting personalised messaging strategies and creating customised deodorant labels to attract Gen Z towards their brands.
Colombia Deodorant Market Growth
In 2022, Colombia’s GDP recorded a year-on-year growth of 7.50%. Per capita GDP witnessed a year-on-year surge of $434, pointing towards an increase in consumers’ purchasing power. In 2022, people spent $323 million on purchasing personal care and beauty products, which made Colombia among the top five markets in Latin America for makeup and cosmetics.
Cruelty-free deodorants are extremely popular among Colombian consumers. Through Law 2047, the Colombian government has discouraged the production, marketing, importing, and testing of any cosmetic/grooming products that are animal tested.
The emerging focus on sustainability is expected to drive the market growth. There is a growing usage of natural ingredients and raw materials such as eucalyptus, peppermint, lemon, rosemary, and lavender, among others. Refillable deodorant cases are expected to become the most popular form of packaging among deodorant manufacturers as they minimise waste generation and utilise recycled paperboard.
Increasing living standards and rising consciousness for personal hygiene are expected to drive the demand for aluminium-free deodorants over the forecast period. Roll-ons are expected to remain one of the most popular formats of deodorant application.
Colombia Deodorant Industry Segmentation
Colombia Deodorant Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Gel
Cream
Spray
Roll-On
Stick
Wipes
Others
Market Breakup by Gender
Male
Female
Unisex
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Colombia Deodorant Market Share
Based on distribution channel, the market can be divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are expected to become one of the leading market segments, as smartphone penetration and internet accessibility drive the sales of deodorants from e-commerce across the country.
Leading Companies in the Colombia Deodorant Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Beiersdorf AG
Procter & Gamble Co.
L’oreal S.A.
Colgate-Palmolive Company
Unilever Plc
L'Occitane International S.A.
Others
Major market players are focusing on adopting personalised messaging strategies and creating customised deodorant labels to attract Gen Z towards their brands.
Table of Contents
117 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Regions
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Latin America Deodorant Market Overview
- 5.1 Key Industry Highlights
- 5.2 Latin America Deodorant Historical Market (2018-2024)
- 5.3 Latin America Deodorant Market Forecast (2025-2034)
- 6 Colombia Deodorant Market Overview
- 6.1 Key Industry Highlights
- 6.2 Colombia Deodorant Historical Market (2018-2024)
- 6.3 Colombia Deodorant Market Forecast (2025-2034)
- 7 Colombia Deodorant Market by Type
- 7.1 Gel
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Cream
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Spray
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 7.4 Roll-On
- 7.4.1 Historical Trend (2018-2024)
- 7.4.2 Forecast Trend (2025-2034)
- 7.5 Stick
- 7.5.1 Historical Trend (2018-2024)
- 7.5.2 Forecast Trend (2025-2034)
- 7.6 Wipes
- 7.6.1 Historical Trend (2018-2024)
- 7.6.2 Forecast Trend (2025-2034)
- 7.7 Others
- 8 Colombia Deodorant Market by Gender
- 8.1 Male
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Female
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Unisex
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 9 Colombia Deodorant Market by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Convenience Stores
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 Online
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyers Powers
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Value Chain Analysis
- 12 Trade Data Analysis (HS Code – 33720)
- 12.1 Major Exporting Countries
- 12.1.1 By Value
- 12.1.2 By Volume
- 12.2 Major Importing Countries
- 12.2.1 By Value
- 12.2.2 By Volume
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Beiersdorf AG
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Procter & Gamble Co.
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 L’oreal S.A.
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Colgate-Palmolive Company
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Unilever Plc
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 L'Occitane International S.A.
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Others
Pricing
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