Chewing Gum Market Report and Forecast 2025-2034

The global chewing gum market size attained a value of approximately USD 22.20 Billion in 2024 . The market is further expected to grow at a CAGR of around 3.20% in the forecast period of 2025-2034, reaching a value of around USD 30.42 Billion by 2034 .

Increasing concerns globally regarding the avoidance of products with synthetic ingredients is leading to a surge in the demand for chewing gum made with natural and healthy ingredients, thereby augmenting the chewing gum market globally. Various companies are launching chewing gums made with entirely plant-based ingredients so as to cater to a wider range of consumers. With rising awareness of the health benefits of chewing gum, including dental and stress relieving, chewing gum is becoming more popular among people of all ages. Increasing availability of a vast range of chewing gum options at supermarkets, hypermarkets, and convenience stores, in individual and bulk packaging, is further supporting the growth of the market for chewing gum.

Consumer Habit and Advantages Afforded by Chewing Gum to Expand the Chewing Gum Market Share

Chewing gum is extensively consumed across the globe, not only for fresher breath, but also for relaxation.  While many types of chewing gum carry sugar, several kinds of gum are sugar free. Generally, sugar-free gum carries less than 0.5 grams of sugars per serving and employs alternative sweeteners and are a growing chewing gum market segment. Gum labels may mention sweeteners such as Acesulfame-K, Aspartame, Neotame, Saccharin, Sucralose, Erythritol, Isomalt, Maltitol, Mannitol, Sorbitol, and Xylitol. Some gums that carry particular flavourings like citric acid may lower plaque build-up in the mouth. However, if the gum contains sugar, these positive effects may be cancelled out. Chewing triggers more saliva formation in the mouth which shields the mouth from decay and erosion as saliva acts as a buffer for the teeth. Further, more saliva may carry away bacteria and acid that build up on teeth.

Popular brands in the chewing gum global market include Trident Gum, Dubble Bubble Gum, Wrigley’s Doublemint Gum, Orbit Gum, Bazooka Joe, Wrigley’s Winterfresh Gum, Ice Breakers Ice Cubes, Mentos Gum, Eclipse Gum, Extra Gum, Stride Gum, Wrigley’s Big Red, Dentyne Ice, Hubba Bubba Bubble Tape, 5 Gum, Juicy Fruit, Fruit Stripe Chewing Gum, Big League Chew, Bubbaloo etc.

Health Benefits Afforded by Chewing Gum Likely to Drive Global Chewing Gum Market Growth

Flavoured chewing gum relieves bad breath and freshens the mouth. Further, it has been suggested that people can reduce tooth decay risk by chewing sugar-free gum right after eating. Several whitening chewing gums are available today that are chewed after meals and aid in stimulating salivary flow to help clear away food particles that could cause stains. Then, whitening elements coat the teeth to help prevent future staining.

More saliva may help balance acids in the oesophagus, relieving symptoms of acid reflux. Gastroesophageal reflux disease (GERD) is a condition when stomach acid flows back into the tube that connects the mouth and the stomach. Laryngopharyngeal reflux takes place when stomach acid goes up the oesophagus to the throat. Gum may also temporarily help with dry mouth.

Other health benefits of chewing gum include burning calories (chewing gum may help burn 11 calories per hour, enhanced memory (chewing gum increases blood flow to the brain, which may help improve memory), increased alertness (chewing gum may help increase alertness), and reduced nausea (increased saliva production may help alleviate feeling of nausea, particularly motion sickness and morning sickness during pregnancy).Chewing gum can help relieve stress. It has been suggested that individuals who chew gum regularly over an extended period of time feel less stressed.

Innovations in Chewing Gum Are Key Trends in the Chewing Gum Market

Innovations like CBD chewing gum offer anti-anxiety advantages. It has been suggested that cannabidiol (CBD) could be a possible treatment for anxiety disorders. Several individuals have been said to report that CBD gum helps with a range of conditions from social anxiety to obsessive-compulsive disorder (OCD).

Applications in Medicine Expected to Augment the Market for Chewing Gum

Chewing gum is thought to also have applications in drug delivery, which are offering new opportunities to the chewing gum market. The release of a drug from chewing gum depends on its water solubility. Water-soluble substances are released quickly and completely from chewing gum; methods are available that slow their release from chewing gum to offer an extended release profile.

Nicotine gum is gaining popularity among those who wish to quit smoking. Nicotine gum falls under a class of medications called smoking cessation aids. It works by providing nicotine to the body to decrease withdrawal symptoms experienced when smoking is stopped and as an alternative oral activity to reduce the impulse to smoke.

Chewing Gum Market Segmentation

Chewing gum comprises a gum base or gum core; the core may or may not be coated. Gum base is made of an insoluble gum base (humectants, resins, elastomers, fillers, emulsifiers, waxes, softeners and antioxidants), sweeteners, and flavouring agents. When manufacturing chewing gum, gum base is melted in a mixer by heating, and other elements are slowly added and kneaded until consistency is achieved. Common flavours added to chewing gum are spearmint and peppermint while other flavours include watermelon and liquorice.

Breakup by Product Type

• Sugared Chewing Gum
• Sugar-free Chewing Gum

Breakup by Distribution Channel

• Convenience Stores
• Supermarkets and Hypermarkets
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Players in the Global Chewing Gum Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Lotte Co., Ltd.
• Mars, Incorporated
• Mondelez International
• Morinaga Asia Pacific Co., Ltd.
• Perfetti Van Melle
• Cacao Cacao Republic Cia. Ltda
• Nestlé S.A.
• Tootsie Roll Industries, Inc.
• Meiji Holdings Co., Ltd.
• Ezaki Glico Co., Ltd.
• Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
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