Bathtub Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The bathtub market size reached around USD 11.62 Billion in 2024. The market is projected to grow at a CAGR of 6.30% between 2025 and 2034 to reach nearly USD 21.41 Billion by 2034.

Global Bathtub Market Growth

Between 2015 and 2050, the percentage of the global population aged 60 and above is projected to nearly double from 12% to 22%. By 2030, it is anticipated that one in six individuals worldwide will be 60 years or older. During this period, the number of people in this age group is expected to rise from USD 1 billion in 2020 to USD 1.4 billion. By 2050, the population of individuals aged 60 and above will reach 2.1 billion, effectively doubling. Furthermore, the demographic of those aged 80 and older is forecasted to triple from 2020 to 2050, reaching USD 426 million. This aging demographic is significantly driving the demand for bathtubs, particularly those designed with accessibility and safety features. As the elderly population expands, there is an increasing need for bathroom solutions that facilitate ease of use and minimise the risk of accidents, leading to bathtub market expansion.

Walk-in bathtubs, characterised by low thresholds, built-in seating, and grab bars, are gaining popularity among seniors and individuals with mobility challenges. In developed nations, where life expectancy is notably higher, there is a concerted effort to create age-friendly living spaces, including safe and comfortable bathroom environments. These bathtubs not only enhance convenience but also support older adults in preserving their independence and dignity.

As per the bathtub market analysis, in 2022, the global wellness economy attained a value of $5.6 trillion, reflecting an increase of nearly 14% compared to 2019. The growing interest in wellness has significantly influenced the demand for bathtubs, as individuals increasingly prioritise relaxation and self-care within their homes. Bathtubs equipped with spa-like amenities, including whirlpool jets and chromotherapy, have gained popularity due to their therapeutic advantages, which contribute to stress alleviation and enhance both mental and physical well-being in everyday life.

Key Trends and Developments

Bathtub market growth can be attributed to rising urbansiation, increasing disposable income, and an ageing population across the world.

September 2024

Bath Haus introduced its revolutionary Filtered Tub Spout. This groundbreaking product delivers the same high standard of water filtration that is typically associated with showerheads, effectively catering to the previously neglected demand for purified bathwater among enthusiasts.

December 2022

With a heritage spanning more than 25 years, the prominent bath brand 'Essel' introduced its distinctive collection of bathroom vanities and faucets in a variety of colors at the Hotel Park Plaza in Chandigarh.

November 2022

Fox Valley Home Services, located in Chicago introduced a new acrylic walk-in bathtub product. This innovative bathtub is specifically designed to accommodate adults of varying ages and abilities, consequently driving up the bathtub market share.

September 2022

KALDEWEI, a prominent manufacturer in the bathroom sector introduced the MEISTERSTÜCK OYO DUO, designed by Munich-based designer Stefan Diez. This free-standing bathtub is suitable for both compact and spacious bathrooms.

Expansion of Ageing Demographics

As the global population ages, there is an escalating demand for bathtubs that cater to seniors, including walk-in models with safety features. This trend is particularly significant in developed nations where elderly care is a key concern.

Bathroom Design and Wellness Trends

One of the notable bathtub market trends is the rising awareness for individual wellness. There is a growing perception among consumers that bathrooms serve as spaces for wellness, resulting in an increased demand for bathtubs equipped with relaxation features such as jets and ergonomic designs, effectively transforming bathrooms into opulent spa-like retreats.

Urbanisation and Housing Development

The swift pace of urbanisation and the growth of residential construction in developing areas are driving the need for contemporary bathrooms. Builders are integrating bathtubs into their housing designs, which further supports market expansion, leading to the bathtub market development.

Increasing Disposable Income

The rise in consumer income, particularly in emerging economies, is enhancing the demand for home improvement products. This trend allows a greater number of individuals to purchase luxury items such as bathtubs, thereby stimulating market growth.

Global Bathtub Market Trends

The market is currently experiencing several pivotal trends that are propelling its growth. A notable trend is the heightened emphasis on luxury and wellness, as consumers are increasingly investing in bathtubs that offer spa-like features, including chromotherapy, hydrotherapy, and air jets, to elevate their home relaxation experience. Additionally, the aging demographic is influencing market demand, with a growing preference for walk-in bathtubs that provide safety and accessibility for seniors and individuals with mobility challenges, thereby leading to the bathtub market development.

Moreover, there is a significant movement towards sustainability. Consumers are actively seeking eco-friendly alternatives, prompting manufacturers to create water-efficient bathtubs constructed from recyclable or sustainable materials. Innovations in materials, such as lightweight and durable acrylic, have also facilitated the development of more creative and cost-effective designs.

Global Bathtub Industry Segmentation

The EMR’s report titled “Global Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Freestanding Bathtubs
• Alcove Bathtubs
• Drop-In Bathtubs
• Corner Bathtubs

Market Breakup by Material

• Acrylic
• Fiberglass
• Porcelain
• Cast Iron
• Others

Market Breakup by Shape

• Rectangular
• Oval
• Square
• Others

Market Breakup by End Use

• Residential
• Commercial

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Bathtub Market Share

Based on end use, the market is segmented into commercial and residential. The residential segment is projected to dominate the market, representing a CAGR of 6.7%. The growing popularity of bathtubs in residential settings is attributed to a surge in home renovation projects and an emphasis on luxury and well-being. Homeowners are allocating resources towards elegant, spa-inspired bathtubs to improve comfort and promote relaxation within their private environments.

Leading Companies in the Global Bathtub Market

Market players are focusing on manufacturing sustainable and technologically equipped bathtubs to improve bathtub market outlook.

Kohler Co.

Founded in 1873, Kohler Co. is based in Kohler, Wisconsin, United States. It ranks among the largest global manufacturers of kitchen and bath products, recognised for its luxurious bathtubs, faucets, and various bathroom fixtures, with a strong emphasis on design and quality.

TOTO LTD.

Established in 1917, TOTO LTD. is located in Kitakyushu, Japan. The company is celebrated for its cutting-edge bathroom products, such as bathtubs and advanced toilets, with a commitment to sustainability, comfort, and hygiene in both residential and commercial environments worldwide, leading to the expansion of bathtub market size.

Lixil Corp (American Standard)

Founded in 2011 and headquartered in Tokyo, Japan, Lixil Corp owns American Standard, which was established in 1875. The company is a prominent player in the global market for bathroom and kitchen products, including faucets, bathtubs, and fittings, with a focus on innovation and aesthetic appeal.

Royal Manufacturing

Founded in 1983, Royal Manufacturing is based in Texas, United States. The company specialises in the production of high-quality bathtubs, sinks, and whirlpools for both residential and commercial sectors, emphasising durability, style, and customisation options.

Other major player in the market are Duravit AG, Porcelanosa Group, Jacuzzi Inc., Villeroy & Boch AG, Roca Sanitario S.A.U., and Delta Faucet Company, among others.
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