Automotive Noise, Vibration, and Harshness (NVH) Materials Market Report and Forecast 2025-2034

The global automotive noise, vibration, and harshness (NVH) materials market reached a value of about USD 16.11 Billion in 2024. The market is further expected to grow at a CAGR of 5.40% in the forecast period of 2025-2034 to reach nearly USD 27.26 Billion by 2034.

The Asia Pacific to be a Significant Regional Market for Automotive Noise, Vibration, and Harshness (NVH) Materials

The Asia Pacific accounts for a considerable share of the global market for automotive noise, vibration, and harshness (NVH) materials. This can be attributed to the expansion of manufacturing capacity and the rapid growth of the automobile industry in the region. In the Asia Pacific, China is one of the largest consumers of automotive NVH materials, which is significantly contributing to the growth of the market.

The rising population and the rising living standards are directly impacting the growth of the automobile sector positively, which is surging the utilisation of automotive NVH materials. Also, the easy availability of raw materials and low-cost labour are driving the region's automotive NVH materials market. The demand for automotive NVH materials in the Asia Pacific region is further expected to grow at the fastest rate, with the recent expansion activities by key players. With the rising demand for commercial vehicles and passenger cars owing to the increasing purchase power of consumers in the region, the market is expected to witness robust growth in the forecast period.

Automotive Noise, Vibration, and Harshness (NVH) Materials: Market Segmentation

Noise, vibration, and harshness (NVH) materials in automobiles, particularly buses and cars, are materials that decrease undesired noise, vibrations, and harshness. As structure and airborne noises of vehicles can compromise their durability, NVH materials are used to reduce vibration and noise transmitted by various engine accessories such as steering wheels, cooling fans, the floor, and pedals.

Market Breakup by Type

• Rubbers 

  

Nitrile Butadiene Rubber (NBR)

  

Ethylene Propylene Diene Monomer (EPDM)

  

Others

• Thermoplastic Polymers 

  

Polyurethanes (PU)

  

Polyvinyl Chloride (PVC)

• Engineering Resins 

  

Acrylonitrile Butadiene Styrene (ABS)

  

Polycarbonates

  

Nylons

• Polypropylene
• Textile Materials
• Fibreglass
• Mixed Textile Fibre
• Polyester Fibre
• Textile Materials (Synthetic)
• Textile Materials (Cotton)

Market Breakup by Application

• Absorption
• Insulation
• Insulator and Absorber
• Damper
• Trunk Module
• Floor Module
• Wheel Arches
• Cockpit Modul
• Roof Module
• Engine Casing and Bonnet Liners
• Wheels

Market Breakup by End-Use

• Passenger Vehicles
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Stringent Regulations by Governments Boosting the Market Growth of Automotive Noise, Vibration, and Harshness (NVH) Materials

The global market is being driven by rising demand for automotive NVH materials from the automotive industry due to stringent government mandates for quieter and safer cars. As lower NVH levels influence car-buying decisions, passenger vehicle manufacturers are extensively utilising automotive NVH materials. In addition, the growing demand for aftermarket services, including replacement parts, repairs and maintenance, accessorising, and customisation, is boosting the utilisation of auto parts and accessorising for soundproofing, which is expected to aid the market in the coming years.

As the use of commercial vehicles for logistics and transportation applications is increasing, the requirement for acoustic management and noise reduction in heavy vehicles is witnessing a surge. Rubbers offer excellent physical properties of high density, high heat, weather resistance, and vibration, absorbing properties, which make them an ideal NVH material. This, in turn, is anticipated to fuel the market growth. With the increasing focus of automotive manufacturers on acoustic management and noise reduction in passenger and commercial vehicles to improve fuel economy, reduce cabin noise, and increase durability, the demand for NVH materials is also predicted to grow. Moreover, the growing interest in automotive NVH materials in battery-powered light vehicles is expected to drive the growth of the market in the forecast period.

Key Industry Players in the Global Automotive Noise, Vibration, and Harshness (NVH) Materials Market

The report gives a detailed analysis of the following key players in the global automotive noise, vibration, and harshness (NVH) materials market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• BASF SE
• The DOW Chemical Company
• 3M Company
• Sumitomo Riko Company Limited
• Covestro AG
• Huntsman international LLC
• Borgers SE & Co. KGaA, Bocholt
• Eagle Industries Inc.
• Roush Enterprises, Inc
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
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