Australia Vegan Food Market Report and Forecast 2025-2034

Australia Vegan Food Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia vegan food market size reached around USD 433.03 million in 2024. Aided by the increasing consumer demand for plant-based, health-conscious options and a rising awareness of environmental sustainability, the market is projected to grow at a CAGR of 7.70% between 2025 and 2034 to attain nearly USD 848.13 million by 2034.

The Australia vegan food market growth is being driven by rising consumer awareness about health, environmental sustainability, and animal welfare. The shift in dietary preferences has led to a growing demand for plant-based food products that align with ethical and health-conscious lifestyles. Vegan food products, which exclude all animal-derived ingredients, are becoming mainstream in retail outlets, restaurants, and foodservice sectors. As the consumer base for vegan products expands beyond traditional vegans to include flexitarians and those with dietary restrictions, food manufacturers are actively innovating to meet the demand for tasty, nutritious, and accessible plant-based alternatives.

Health and wellness trends play a pivotal role in shaping the Australia vegan food market dynamics. With rising concerns about cholesterol, obesity, and lifestyle-related diseases, many consumers are opting for vegan diets perceived to be lower in saturated fats and free from harmful additives. Nutrient-rich vegan foods made from legumes, grains, vegetables, nuts, and plant-based proteins are gaining popularity for their health benefits. Supermarket shelves are now lined with vegan versions of traditionally animal-based products such as burgers, sausages, cheese, yoghurt, ice cream, and ready-to-eat meals, reflecting the demand for convenient and healthy choices.

The expansion of food technology is also supporting the Australia vegan food market expansion, allowing producers to replicate the taste, texture, and appearance of animal-based foods using plant ingredients. Innovative techniques such as precision fermentation and extrusion are being used to develop products that mimic meat and dairy, helping to attract a wider audience. Australian start-ups and established food companies are investing in research and development to launch new vegan offerings that meet local taste preferences and dietary standards. These innovations are enabling the market to move from niche to mainstream, appealing to a diverse group of consumers seeking variety and innovation in their diets.

Environmental and ethical concerns are influencing consumer behaviour and boosting the Australia vegan food market revenue. Climate change awareness, concerns about water use, deforestation, and greenhouse gas emissions linked to animal farming are prompting individuals to adopt more sustainable eating habits. Plant-based diets are viewed as a practical solution to reduce environmental impact, encouraging the adoption of vegan lifestyles. Additionally, the ethical treatment of animals is a significant motivator for many Australians, particularly younger generations, who value transparency and responsibility in food production.

As per the Australia vegan food market analysis, the retail sector has responded positively to the rising demand for vegan products, with major supermarket chains expanding their plant-based product ranges and introducing dedicated vegan sections. Online grocery platforms are also experiencing an increase in demand for vegan food, offering convenient delivery and access to a wider range of products. Foodservice providers, including cafés, restaurants, and fast-food chains, are updating their menus to include vegan-friendly dishes, recognising the commercial opportunity presented by the growing vegan demographic. This widespread availability and visibility are contributing to the normalisation and acceptance of vegan food across Australian households.

Government initiatives and nutritional guidelines promoting balanced diets and reduced meat consumption further support the Australia vegan food market development. Educational campaigns focused on healthy eating, along with labelling regulations and dietary guidelines, are raising awareness about the benefits of plant-based nutrition. These efforts, combined with increasing media coverage and social media influence, are encouraging consumers to explore vegan options and make informed food choices. The alignment of vegan food with public health objectives and sustainability goals positions the sector for long-term growth and relevance in the national food landscape.

Challenges in the Australia vegan food market include price sensitivity, ingredient sourcing, and consumer scepticism about taste and nutritional adequacy. However, continuous improvements in product quality, taste, and pricing are addressing these barriers. The development of fortified vegan products that provide essential nutrients such as B12, iron, calcium, and omega-3 fatty acids is also helping overcome concerns about dietary completeness. Industry collaboration, transparent marketing, and education about plant-based nutrition are essential to building consumer trust and expanding market reach.

Looking forward, the Australia vegan food market is poised for continued expansion in the coming years, supported by favourable consumer trends, innovation, and a shift towards conscious consumption. As more Australians embrace plant-based eating, whether fully or partially, the market will see increased product diversification, competitive pricing, and enhanced accessibility. Strategic investments in research, branding, and retail partnerships will be key to sustaining momentum and meeting the evolving expectations of health-conscious, ethically driven, and environmentally aware consumers. The rising appeal of vegan food in Australia reflects a broader global movement towards sustainable, inclusive, and responsible food systems.

Market Segmentation

The market can be divided based on product type, source, distribution channel, and region.

Market Breakup by Product Type

• Dairy Alternative
• Meat Substitute
• Vegan Bakery
• Others

Market Breakup by Source

• Almond
• Soy
• Oats
• Wheat
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online Channels
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Western Australia
• Australian Capital Territory
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia vegan food market. Some of the major players explored in the report by Expert Market Research are as follows:

• ProForm Foods
• Fenn Foods Pty Ltd.
• v2food Pty Ltd.
• Harvest B Pty Ltd.
• The Aussie Plant Based Co.
• Plarre Foods Pty Ltd.
• Impossible Foods Inc.
• The Livekindly Company, Inc.
• Cale And Daughters Pty Limited
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.