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Australia Toy Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2025-2034)

Publisher Expert Market Research
Published Oct 25, 2025
Length 110 Pages
SKU # EMAR20523637

Description

Based on type, the Australia toys market share is led by games and puzzles as they help kids to gain physical strength and coordinationThey often encourage children to socially interact with other children while playing in the group and helps them to learn about teamwork. Moreover, they help children to get exposure to nature which further helps them in boosting their mental and physical health. They also help in the development of motor skills of the children by engaging them in physical activities including running, and jumping whereas the action puzzles helps in boosting the concentration power of the children.Various trends contributing to the Australia toys market growth include the integration of technology in the toys such as virtual reality and robotics which help children gain exposure to innovative gaming. Moreover, the use of educational toys is increasing which promotes knowledge related to science, mathematics, and engineering that helps children gain problem-solving skills. The manufacturers are involved in producing toys made up from sustainable and eco-friendly materials including bamboo, and organic cotton.Recently, the Lego has launched the new toy range “DREAMZzz” to break down the gender stereotype."Australia Toys Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:Market Breakup by Type
Dolls
Sports and Outdoor Toys
Action Figures
Plush
Games and Puzzles
Infant and Preschool Toy
Others

Market Breakup by Age Group
Up to 5 Years
Between 5 to 10 Years
Above 10 YearsMarket Breakup by Distribution Channel
Supermarkets and Hypermarkets
Toy Stores
Online Stores
Others

Market Breakup by Region
New South Wales
Victoria
Queensland
Australian Capital Territory
Western Australia
Others

Leading Companies in the Australia Toy Market
LEGO System A/S
Country Toys Australia
Village Toys
Hasbro Australia Limited
RPG Toms Pty Ltd
Others

Table of Contents

110 Pages
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Australia Toy Market Overview
8.1 Key Industry Highlights
8.2 Australia Toy Market Historical Market (2018-2024)
8.3 Australia Toy Market Forecast (2025-2034)
9 Australia Toy Market by Type
9.1 Dolls
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Sports and Outdoor Toys
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Action Figures
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Plush
9.4.1 Historical Trend (2018-2024)
9.4.2 Forecast Trend (2025-2034)
9.5 Games and Puzzles
9.5.1 Historical Trend (2018-2024)
9.5.2 Forecast Trend (2025-2034)
9.6 Infant and Preschool Toy
9.6.1 Historical Trend (2018-2024)
9.6.2 Forecast Trend (2025-2034)
9.7 Others
10 Australia Toy Market by Age Group
10.1 Up to 5 Years
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Between 5 to 10 Years
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
11 Australia Toy Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Toy Stores
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Online Stores
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 Others
12 Australia Toy Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 Victoria
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
12.3 Queensland
12.3.1 Historical Trend (2018-2024)
12.3.2 Forecast Trend (2025-2034)
12.4 Australia Capital Territory
12.4.1 Historical Trend (2018-2024)
12.4.2 Forecast Trend (2025-2034)
12.5 Western Australia
12.5.1 Historical Trend (2018-2024)
12.5.2 Forecast Trend (2025-2034)
12.6 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 LEGO System A/S
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Country Toys Australia
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Village Toys
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Hasbro Australia Limited
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 RPG Toms Pty Ltd
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market

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