Australia Tissue Paper Market Report and Forecast 2025-2034

Australia Tissue Paper Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia tissue paper market size reached around 433.88 KMT in 2024. Aided by the growing demand for eco-friendly, biodegradable products and the increasing preference for premium, soft, and sustainably sourced tissue paper, the market is projected to grow at a CAGR of 4.4% between 2025 and 2034 to attain nearly 669.92 KMT by 2034.

The Australia tissue paper market growth is being supported by rising hygiene awareness, population growth, and evolving consumer preferences for convenient and disposable paper products. Tissue paper, known for its softness, absorbency, and lightweight texture, is widely used in households, commercial establishments, and institutional settings. It includes a broad range of products, such as toilet paper, facial tissues, paper towels, and napkins, all of which are considered daily essentials across different consumer segments. As consumers continue to prioritise cleanliness, personal care, and comfort, demand for tissue paper products is expected to remain strong across both urban and regional areas of the country.

As per the Australia tissue paper market analysis, toilet paper remains the most commonly used tissue product in Australia, with consistent demand from households and public facilities. It is regarded as a necessity in maintaining hygiene, and its consumption is closely linked to population size and public infrastructure. The COVID-19 pandemic highlighted the importance of toilet paper, leading to heightened consumer awareness and bulk purchasing behaviours that underscored its value as an everyday item. In response, manufacturers have increased their production capacities and improved supply chain resilience to ensure uninterrupted availability and cater to fluctuating demand. Product innovation, including the introduction of eco-friendly, fragrance-free, and multi-ply varieties, is further enhancing consumer choice and satisfaction.

Facial tissues and paper napkins are also essential components aiding the Australia tissue paper market expansion, widely used for personal grooming, hospitality services, and food-related applications. Consumers prefer soft, gentle, and dermatologically safe facial tissues for everyday use, particularly during allergy and flu seasons. Napkins, both standard and decorative, are commonly used in homes, restaurants, cafes, and events, offering a convenient and hygienic solution for mealtime needs. The demand for high-quality and attractively packaged napkin products is increasing, especially among premium hospitality venues and event organisers seeking to enhance guest experiences through superior service and presentation.

As per the Australia tissue paper market analysis, paper towels are experiencing growing popularity in both household and commercial segments due to their high absorbency and versatility. They are widely used for cleaning surfaces, drying hands, and managing kitchen spills, offering a convenient and disposable solution to routine hygiene tasks. As environmental consciousness grows, manufacturers are introducing paper towels made from recycled fibres or sustainable pulp sources. Innovations in embossing techniques, sheet size customisation, and improved roll length are helping enhance product efficiency and minimise waste. These features are appealing to consumers who value functionality, sustainability, and cost-effectiveness in their everyday purchases.

The commercial and institutional sectors, including hotels, hospitals, schools, and offices, represent a significant portion of the Australia tissue paper market share. These settings require high volumes of toilet paper, hand towels, and dispensable tissues to maintain hygiene standards and provide user comfort. Bulk purchasing and long-term contracts with suppliers are common in these environments, creating stable demand for standardised, high-capacity tissue paper products. The healthcare sector, in particular, relies on soft and sanitary tissues for patient care, while educational institutions and workplaces continue to invest in touch-free dispensing systems and premium tissue solutions to promote hygiene and well-being.

Sustainability is becoming a central focus shaping the Australia tissue paper market dynamics, driven by consumer demand for environmentally responsible products and growing regulatory attention on waste reduction. Many manufacturers are adopting practices that minimise environmental impact, such as using recycled paper content, sourcing certified sustainable wood pulp, and reducing water and energy usage in production. Packaging is also evolving, with biodegradable materials and minimalistic designs being introduced to reduce plastic use and support recyclability. Brands that highlight their commitment to environmental stewardship through certifications and eco-labelling are gaining favour among Australian consumers who are increasingly mindful of their environmental footprint.

Retail distribution channels for tissue paper are diverse, ranging from supermarkets and hypermarkets to online platforms and specialised hygiene product suppliers. In recent years, e-commerce has gained momentum, offering consumers the convenience of ordering tissue paper in bulk or on subscription for regular deliveries. Online platforms also provide opportunities for new entrants and niche brands to reach a broader audience, offering unique product lines such as luxury tissues, organic options, or fragrance-enhanced varieties. These digital strategies are enhancing product visibility and encouraging brand loyalty through personalised marketing, customer reviews, and seamless purchasing experiences. This is boosting the Australia tissue paper market revenue.

Despite its positive trajectory, the Australia tissue paper market faces challenges such as raw material price volatility, rising transportation costs, and increasing competition. The cost of pulp, which is the primary raw material for tissue paper, is subject to global market dynamics and supply chain fluctuations. To manage these pressures, manufacturers are focusing on operational efficiency, vertical integration, and strategic sourcing agreements. Moreover, investing in automated production and smart packaging technologies is helping to optimise productivity and reduce waste across the value chain.

Looking ahead, the Australia tissue paper market outlook remains promising, supported by a strong demand base, ongoing product innovation, and a growing emphasis on hygiene and sustainability. As consumers continue to seek convenience, safety, and environmentally conscious choices, the market is expected to evolve with a focus on quality, efficiency, and responsible manufacturing. By aligning with shifting consumer expectations and advancing sustainable practices, the sector is well-positioned to deliver continued growth and value in the coming decade.

Market Segmentation

The market can be divided based on product type, raw material, packaging type, end use, distribution channel, and region.

Market Breakup by Product Type

• Toilet Paper
• Paper Towel
• Wrapping Tissue
• Paper Napkin
• Facial Tissue
• Others

Market Breakup by Raw Material

• High Yield Pulp (HYP)
• Bleached Softwood Kraft Pulp (BSK)
• Birch Hardwood Kraft Pulp (BHK)
• Others

Market Breakup by Packaging Type

• Rolls
• Folded Tissues
• Others

Market Breakup by End Use

• Commercial
• Household

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia tissue paper market. Some of the major players explored in the report by Expert Market Research are as follows:

• Encore Tissue (Aust) Pty Ltd
• Solaris Paper Pty Ltd
• ABC Tissue Pty Ltd
• Caprice Paper Products Pty Ltd
• Stella Products Australia
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.