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Australia Sports Gear and Equipment Market Size, Share Analysis and Forecast Report (2025-2034)

Publisher Expert Market Research
Published Oct 27, 2025
Length 115 Pages
SKU # EMAR20560180

Description

Strength equipment plays a crucial role in driving the growth of the Australia sports gear and equipment market. It caters to the needs of fitness enthusiasts and athletes by offering essential tools like weightlifting machines and dumbbells for strength training. This equipment is in high demand due to its effectiveness in enhancing athletic performance and supporting injury prevention. The increasing popularity of strength training, coupled with advancements in technology such as smart fitness machines with tracking capabilities, further accelerates market growth by appealing to a wide range of consumers.

The Australia sports gear and equipment market development is fuelled by a growing fitness culture that emphasises health and wellness. Additionally, there is a rising trend of combining athletic clothing with casual wear, appealing to consumers seeking comfortable apparel suitable for both exercise and everyday activities. Moreover, the integration of technology, such as wearable fitness trackers, enhances the training experience by offering personalised feedback. Furthermore, there is an increasing adoption of sports gear made from eco-friendly materials. In February 2024, Football Australia and Nike announced that Australian fans could purchase the CommBank Matildas’ goalkeeper jersey in the iconic purple colourway.
"Australia Sports Gear and Equipment Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Sports Type
  • Ball over net games
  • Strength Equipment
  • Ball games
  • Athletic training equipment
  • Watersports
  • Bike
  • Running
  • Others
Market Breakup by Product Type
  • Equipment
  • Apparel
  • Shoes
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Market Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Australia Sports Gear and Equipment Market Share

Online distribution channels hold a major share of the Australia sports gear and equipment market due to their convenience, extensive product variety, competitive pricing with discounts, and the ability to read reviews and compare features. Flexible delivery options further enhance their popularity among consumers seeking easy access to sports equipment.

Leading Companies in the Australia Sports Gear and Equipment Market

The growth of the sports gear and equipment market is driven by trends including the athleisure trend, as well as factors like customisation and personalisation, technological advancements, sustainability initiatives, and innovation in sports apparel.
  • Adidas Australia Pty Ltd.
  • Nike, Inc.
  • Puma Australia Pty Ltd.
  • Super Retail Group Limited
  • Durable Products Australia Pty Ltd.
  • All Sports Direct
  • Decathlon (Australia) Pty Ltd.
  • Asics Oceania Pty Ltd.
  • Kookaburra Sport Pty Ltd.
  • Others

Table of Contents

115 Pages
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Sports Gear and Equipment Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Sports Gear and Equipment Historical Market (2018-2024)
8.3 Asia Pacific Sports Gear and Equipment Market Forecast (2025-2034)
9 Australia Sports Gear and Equipment Market Overview
9.1 Key Industry Highlights
9.2 Australia Sports Gear and Equipment Historical Market (2018-2024)
9.3 Australia Sports Gear and Equipment Market Forecast (2025-2034)
10 Australia Sports Gear and Equipment Market by Sports Type
10.1 Ball over net games
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Strength Equipment
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Ball games
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Athletic training equipment
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
10.5 Watersports
10.5.1 Historical Trend (2018-2024)
10.5.2 Forecast Trend (2025-2034)
10.6 Bike
10.6.1 Historical Trend (2018-2024)
10.6.2 Forecast Trend (2025-2034)
10.7 Running
10.7.1 Historical Trend (2018-2024)
10.7.2 Forecast Trend (2025-2034)
10.8 Others
11 Australia Sports Gear and Equipment Market by Product Type
11.1 Equipment
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Apparel
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Shoes
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
12 Australia Sports Gear and Equipment Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 Convenience Stores
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
12.3 Speciality Stores
12.3.1 Historical Trend (2018-2024)
12.3.2 Forecast Trend (2025-2034)
12.4 Online
12.4.1 Historical Trend (2018-2024)
12.4.2 Forecast Trend (2025-2034)
12.5 Others
13 Australia Sports Gear and Equipment Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2024)
13.1.2 Forecast Trend (2025-2034)
13.2 Victoria
13.2.1 Historical Trend (2018-2024)
13.2.2 Forecast Trend (2025-2034)
13.3 Queensland
13.3.1 Historical Trend (2018-2024)
13.3.2 Forecast Trend (2025-2034)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2024)
13.4.2 Forecast Trend (2025-2034)
13.5 Western Australia
13.5.1 Historical Trend (2018-2024)
13.5.2 Forecast Trend (2025-2034)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicator for Price
14.4 Key Indicator for Demand
15 Trade Data Analysis (HS Code - 956)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Adidas Australia Pty Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Nike, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Puma Australia Pty Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Super Retail Group Limited
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Durable Products Australia Pty Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 All Sports Direct
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Decathlon (Australia) Pty Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Asics Oceania Pty Ltd.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Kookaburra Sport Pty Ltd.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Others
17 Key Trends and Developments in the Market

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