Australia Smartphones Market Report and Forecast 2025-2034

Australia Smartphones Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia smartphones market size reached almost USD 5.59 billion in 2024. Aided by the shifting consumer preferences, adoption of 5G, and the increasing popularity of mobile gaming and streaming, the market is expected to grow at a CAGR of 2.0% between 2025 and 2034, reaching about USD 6.73 billion by 2034.

The Australia smartphone market growth is driven by an increasing demand for advanced features, connectivity, and innovation. With the rise in mobile technology and consumer preference for smart devices, smartphones have become an essential part of daily life in Australia. As consumer behaviour shifts towards seamless integration of technology into their lives, the smartphone market continues to evolve with new trends and product offerings that cater to both personal and business needs.

One of the key factors driving the growth of the Australia smartphone market is the increasing demand for high-performance devices. As technology advances, consumers are looking for smartphones that can perform a wide range of functions, from communication and entertainment to productivity and navigation. The demand for faster processors, enhanced graphics, longer battery life, and improved cameras has increased, pushing manufacturers to innovate and provide consumers with devices that meet these expectations. As a result, the market has seen the introduction of flagship models with state-of-the-art technology, offering users a premium experience.

The rise of 5G technology is another major trend contributing to the Australia smartphone market expansion. With the rollout of 5G networks in Australia, consumers are seeking smartphones that support this next-generation connectivity. 5G technology promises faster data speeds, lower latency, and more reliable connections, which is expected to improve the overall mobile experience. As 5G networks become more widespread, smartphones equipped with 5G capabilities are becoming increasingly popular, particularly among tech-savvy users who demand faster speeds for streaming, gaming, and other data-intensive applications.

The Australia smartphone market dynamics is being shaped by the growing trend towards eco-consciousness and sustainability. Consumers are becoming more aware of the environmental impact of their purchasing decisions, leading to an increased demand for eco-friendly products. Smartphone manufacturers are responding by introducing devices made from recyclable materials, implementing energy-efficient features, and offering longer-lasting products. As environmental concerns continue to rise, the smartphone market is likely to see a greater emphasis on sustainability in the years to come.

The Australia smartphone market outlook is further benefited from the shift towards budget-friendly devices. While premium smartphones continue to dominate the market, there is an increasing demand for affordable devices that offer good value for money. Many consumers are opting for mid-range smartphones that offer solid performance, decent camera quality, and good battery life at a lower price point. These budget-friendly devices are particularly popular among younger consumers and those who do not require all the advanced features of flagship models. As a result, manufacturers are focusing on providing feature-rich smartphones at competitive prices to cater to this growing segment of the market.

The rise of mobile gaming and streaming services is playing a significant role in the Australia smartphone market development. As mobile gaming becomes more popular, consumers are looking for smartphones with powerful processors, high-refresh-rate displays, and enhanced graphics capabilities. Similarly, the increasing consumption of streaming content on mobile devices has spurred demand for smartphones with large screens, high-quality displays, and longer battery life. Smartphone manufacturers are incorporating these features into their devices to meet the needs of gamers and content consumers, further driving market growth.

The competitive landscape of the Australia smartphone market is diverse, with several global and local players vying for market share. Major international brands such as Apple, Samsung, and Huawei continue to dominate the market, offering a wide range of devices that cater to different consumer segments. In addition to these global brands, local manufacturers are also making their mark in the market. These brands focus on providing affordable smartphones with competitive features, targeting cost-conscious consumers who may not want to invest in high-end devices. As competition increases, manufacturers are continually refining their products to meet the evolving needs of Australian consumers.

Looking ahead, the Australia smartphone market revenue will be characterised by rapid innovation and fierce competition. As technology continues to advance and consumer expectations evolve, smartphone manufacturers will need to stay ahead of the curve to remain competitive. Whether through the introduction of cutting-edge features, improved sustainability efforts, or more affordable options, the market will continue to adapt to the changing needs of consumers in Australia. Furthermore, the ongoing shift towards affordable devices will likely continue to drive growth, as consumers seek value for money without compromising on performance.

Market Segmentation

The market can be divided based on operating system, display technology, ram capacity, price range, distribution channel, and region.

Market Breakup by Operating System

• Android
• iOS
• Others

Market Breakup by Display Technology

• OLED Technology
• LCD Technology

Market Breakup by RAM Capacity

• Below 4GB
• 4GB - 8GB
• Over 8GB

Market Breakup by Price Range

• Ultra-Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid- to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000)
• Ultra-Premium ($1000 and above)

Market Breakup by Distribution Channel

• OEMs
• Retailers
• E-Commerce

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia smartphones market. Some of the major players explored in the report by Expert Market Research are as follows:

• Apple Inc
• Samsung Electronics Australia Pty Limited
• Huawei Technologies Co., Ltd
• Motorola Mobility LLC
• Cell8 Pty Limited
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.