Report cover image

Australia Sleepwear Market Size, Share & Growth Analysis and Forecast Report (2025-2034)

Publisher Expert Market Research
Published Oct 27, 2025
Length 110 Pages
SKU # EMAR20560210

Description

The Australia sleepwear market is thriving, as sleepwear provides various benefits that improve sleep quality and overall well-being. Made from soft, breathable fabrics like cotton or silk, sleepwear ensures comfort and regulates body temperature. Modern sleepwear combines fashion and functionality, enabling personal expression and convenience, while aligning with cultural and social norms.

The sleepwear market is classified in supermarkets and hypermarkets, speciality stores, online, and others, based on the distribution channels. Supermarkets and hypermarkets offer convenient access to a wide range of sleepwear options, allowing consumers to shop for clothing along with groceries and other household items in one location. Major supermarkets and hypermarkets collaborate with well-known sleepwear brands or stock private-label collections, enhancing consumer trust in the products available. Online platforms offer personalized recommendations based on browsing history and preferences, enhancing the shopping experience, and helping consumers discover new sleepwear styles.

The Australia sleepwear market developments are driven by increasing environmental awareness, prompting consumers to choose eco-friendly sleepwear made from organic or recycled materials, further supporting sustainable fashion practices. Moreover, technological advancements in fabric development, such as moisture-wicking fabrics for temperature regulation and anti-microbial properties, are taking place which enhance the functionality of sleepwear. In 2023, Sydney luxury sleepwear startup Hank & Hera introduced body-positive nightwear.
"Australia Sleepwear Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type
  • Top Wear
  • Bottom Wear
  • Night Dresses and Gowns
  • Sleepwear Set
Market Breakup by Material
  • Cotton
  • Wool
  • Silk
  • Others
Market Breakup by End Use
  • By Men
  • By Women
  • By Kids
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online
  • Others
Market Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Australia Sleepwear Market Share

The combination of comfort, breathability, hypoallergenic properties, durability, and environmental friendliness positions cotton as a favored material in the Australia sleepwear market, appealing to consumers seeking quality and comfort in their nighttime attire.

Leading Companies in the Australia Sleepwear Market

The growth of the sleepwear market is fuelled by increasing consumer emphasis on comfort and wellness, sustainable materials, rise in digital retail and e-commerce, use of innovative fabrics, and focus on inclusivity and diversity.
  • Papinelle Sleepwear Au
  • Suku Home
  • Bendon Group Holdings Limited
  • Knisa (Thea Nightwear)
  • Gingerlilly Pty Ltd.
  • Givoni Australia
  • Jade & May
  • Others

Table of Contents

110 Pages
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Sleepwear Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Sleepwear Historical Market (2018-2024)
8.3 Asia Pacific Sleepwear Market Forecast (2025-2034)
9 Australia Sleepwear Market Overview
9.1 Key Industry Highlights
9.2 Australia Sleepwear Historical Market (2018-2024)
9.3 Australia Sleepwear Market Forecast (2025-2034)
10 Australia Sleepwear Market by Product Type
10.1 Top Wear
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Bottom Wear
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Night Dresses and Gowns
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Sleepwear Set
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
11 Australia Sleepwear Market by Material
11.1 Cotton
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Wool
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Silk
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 Others
12 Australia Sleepwear Market by End Use
12.1 By Men
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 By Women
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
12.3 By Kids
12.3.1 Historical Trend (2018-2024)
12.3.2 Forecast Trend (2025-2034)
13 Australia Sleepwear Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2024)
13.1.2 Forecast Trend (2025-2034)
13.2 Speciality Stores
13.2.1 Historical Trend (2018-2024)
13.2.2 Forecast Trend (2025-2034)
13.3 Online
13.3.1 Historical Trend (2018-2024)
13.3.2 Forecast Trend (2025-2034)
13.4 Others
14 Services Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2024)
14.1.2 Forecast Trend (2025-2034)
14.2 Victoria
14.2.1 Historical Trend (2018-2024)
14.2.2 Forecast Trend (2025-2034)
14.3 Queensland
14.3.1 Historical Trend (2018-2024)
14.3.2 Forecast Trend (2025-2034)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2024)
14.4.2 Forecast Trend (2025-2034)
14.5 Western Australia
14.5.1 Historical Trend (2018-2024)
14.5.2 Forecast Trend (2025-2034)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicator for Price
15.4 Key Indicator for Demand
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Papinelle Sleepwear Au
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Suku Home
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Bendon Group Holdings Limited
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Knisa (Thea Nightwear)
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Gingerlilly Pty Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Givoni Australia
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Jade & May
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us