Australia Running Apparel Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

Australia Running Apparel Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia running apparel market size reached almost AUD 421.65 million in 2024. Aided by the growing focus on fitness, wellness, and health along with the rise in outdoor activities, the market is expected to grow at a CAGR of 7.10% between 2025 and 2034, reaching almost AUD 839.3 million by 2034.

As per the Australia running apparel market analysis, with more Australians embracing running as part of their active lifestyle, the demand for specialised running apparel, including shoes, shirts, shorts, tights, and jackets, continues to rise. This trend is not only seen among serious athletes but also among recreational runners, with the growing awareness of the health benefits of running contributing to the overall growth of the market. Running apparel is designed to improve performance, comfort, and support during runs, and as Australians become more health-conscious, the market for high-quality, functional running gear is expanding rapidly.

One of the key drivers for the growth of the Australia running apparel market is the increasing popularity of fitness and health-focused activities. Running, as one of the most accessible and effective forms of cardiovascular exercise, has become a core part of many Australians' fitness routines. With running events such as marathons, fun runs, and half-marathons becoming more common, there has been a surge in the demand for apparel designed specifically for these activities. Participants in these events are looking for high-performance apparel that supports endurance and provides comfort over long distances. This demand has prompted both global and local brands to focus on innovation, creating running gear that enhances performance while offering optimal comfort and durability.

Another factor driving the Australia running apparel market expansion is the increasing emphasis on health and wellness. As Australians become more aware of the importance of physical activity for overall health, the demand for products that help individuals achieve their fitness goals is growing. Running apparel, with its technical fabrics designed to wick away sweat, reduce chafing, and improve breathability, is an essential part of a runner's gear. Additionally, there is a growing interest in activewear that can be worn both during workouts and in casual, everyday settings. This trend has led to an increase in the popularity of stylish and functional running apparel that combines performance with fashion.

Technological advancements in running apparel are also playing a significant role in the Australia running apparel market growth. The development of new materials and fabrics has resulted in apparel that is lighter, more breathable, and more comfortable than ever before. Many running apparel brands are now incorporating moisture-wicking, anti-odour, and UV-protection properties into their products to meet the needs of modern runners. Innovations such as compression garments, which are designed to improve circulation and reduce muscle fatigue, have also become popular among long-distance runners. As these technologies continue to evolve, the demand for high-performance running apparel is expected to grow, particularly among athletes seeking a competitive edge.

The rise of athleisure, where activewear is worn not only for physical activity but also as part of everyday fashion, are reshaping the Australia running apparel market dynamics. Many consumers are now looking for running gear that is versatile and stylish enough to be worn outside of workouts. This trend has led to an increase in the availability of fashionable running apparel, with bold colours, unique designs, and functional features such as pockets and adjustable fits becoming more common. As the lines between fitness clothing and casual wear continue to blur, running apparel has become more integrated into daily wardrobes, further fueling market demand.

Despite the positive growth prospects, the Australia running apparel market faces challenges, particularly around the increasing competition from both established global brands and emerging local brands. Consumers now have a wide variety of options to choose from, which can make it difficult for brands to differentiate themselves in the crowded market. To stay competitive, companies need to focus on product innovation, customer experience, and brand loyalty. Additionally, the rise of counterfeit products and the availability of low-cost alternatives present challenges to premium brands looking to maintain their market share. Ensuring product authenticity and quality remains crucial in maintaining consumer trust.

Looking ahead, the Australia running apparel market forecast is expected to continue its growth trajectory, driven by the growing presence of e-commerce platforms. Online retail offers consumers the convenience of shopping from home, along with a wider selection of products and brands to choose from. Consumers can compare prices, read reviews, and explore a variety of running apparel options without the need to visit physical stores. The rise of online shopping has made it easier for customers to access premium and niche running apparel brands that may not be readily available in local retail outlets. As e-commerce continues to grow, it is expected to remain a key channel for the sale of running apparel in Australia.

Market Segmentation

The market can be divided based on product type, application, distribution channel, and region.

Market Breakup by Product Type

• Clothing
• Footwear

Market Breakup by End Use

• Kids
• Women
• Men

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia running apparel market. Some of the major players explored in the report by Expert Market Research are as follows:

• Nike Australia Pty Ltd
• Adidas Australia Pty Limited
• UA Australia Pty Ltd
• Puma Australia Pty Ltd
• Brand Collective Pty Ltd
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.