Australia Recreational Vehicle Rental Market Report and Forecast 2025-2034

Australia Recreational Vehicle Rental Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia recreational vehicle rental market size is projected to grow at a CAGR of 7.00% between 2025 and 2034, aided by increasing interest in road trips, the popularity of self-sufficient travel, and the growing desire to explore the natural beauty of Australia.

The Australia recreational vehicle rental market growth is primarily driven by domestic tourism. Australians are increasingly opting to explore their own country rather than travelling overseas, especially in the wake of the global pandemic. The flexibility and convenience offered by RV rentals make them an ideal choice for both short getaways and long road trips, allowing travellers to discover new destinations at their own pace. Whether it’s a weekend trip to the coast or an extended journey through the outback, RV rentals provide an easy and comfortable way to experience the great outdoors while enjoying the comforts of home.

A major factor contributing to the Australia recreational vehicle rental market expansion is the rising interest in outdoor activities and adventure tourism. Australians are increasingly seeking immersive travel experiences that connect them with nature. With its wide open spaces, scenic coastal regions, and stunning national parks, Australia offers the perfect backdrop for RV travel. The ability to camp in remote locations, while still having access to amenities like a bed, kitchen, and bathroom, has made RV rentals particularly popular among families, couples, and adventure enthusiasts. Furthermore, the increasing number of national parks, camping grounds, and designated RV parks across the country is making it easier for travellers to access suitable accommodations, further boosting demand.

The rising trend of staycations and road trips also plays a pivotal role in the growth of the Australia RV rental market. Many Australians have embraced the idea of taking domestic vacations, avoiding long-haul international flights, and exploring their own backyards. This shift in consumer behaviour, particularly during times of uncertainty, has driven interest in road trips and RV rentals as a cost-effective, socially-distanced form of travel. Renting an RV offers a unique way to experience the country’s diverse landscapes while adhering to personal safety and health preferences, a key factor in today’s travel environment.

According to the Australia recreational vehicle rental market analysis, he increasing number of RV rental operating companies, ranging from large national rental chains to smaller, independent operators, offer a wide range of vehicles suited to different travel preferences and budgets. RV rental providers offer options from basic campervans to fully-equipped motorhomes, catering to a wide range of travellers. This variety allows consumers to choose an RV that meets their specific needs, whether they are looking for a simple, budget-friendly camper or a luxury motorhome with all the comforts of home.

The trend towards sustainable and eco-friendly travel options has also contributed to the Australia recreational vehicle rental market development. As more Australians become conscious of their environmental impact, there has been a shift towards sustainable forms of travel. Many RV rental companies are responding by offering more environmentally-friendly vehicles that focus on reducing carbon emissions and improving fuel efficiency. Additionally, some companies are incorporating sustainable practices, such as offering solar-powered RVs and promoting eco-conscious travel habits, further aligning with the values of today’s environmentally-conscious consumers.

Despite the positive growth trajectory, the Australia RV rental market faces some challenges, such as the high initial cost of renting an RV. While renting an RV may be a cost-effective option for longer trips, it can be more expensive than traditional accommodation for shorter stays. This has led to some price sensitivity in the market, particularly among budget-conscious travellers. Additionally, the ongoing maintenance and operational costs associated with RV rentals, such as fuel and insurance, can add up over the course of a trip. However, despite these challenges, the overall demand for RV rentals remains strong, with many consumers willing to pay a premium for the unique experiences and convenience that RV travel offers. The market is also affected by seasonal fluctuations as during peak travel periods, such as school holidays and summer, the demand for RV rentals typically increases, leading to higher prices and limited availability.

Looking ahead, the Australia RV rental market is expected to continue its growth, driven by the increasing interest in domestic travel, outdoor adventures, and flexible accommodation options. As the market matures, more innovations are likely to emerge, with rental companies incorporating technology, such as online booking platforms, mobile apps, and GPS systems, to improve the customer experience. Additionally, there may be a continued push towards more sustainable travel options, with further investment in eco-friendly vehicles and practices. The demand for RV rentals is likely to remain strong as Australians continue to embrace road trips and explore the natural beauty of their country. As a result, the RV rental market in Australia is set to remain an attractive and competitive sector within the broader travel and tourism industry.

Market Segmentation

The market can be divided based on product type, booking mode, rental supplier type, end use, and region.

Market Breakup by Product Type

• Conventional Travel Trailer
• Fifth Wheel Trailer
• Motorhomes
• Campervans
• Caravans
• Others

Market Breakup by Booking Mode

• Offline
• Online

Market Breakup by Rental Supplier Type

• Fleet Operators
• Private/Individual Owners

Market Breakup by End Use

• Group
• Couple Travel
• Family Trip
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia recreational vehicle rental market. Some of the major players explored in the report by Expert Market Research are as follows:

• Tourism Holdings Limited
• Cruisin Motorhomes Pty Ltd.
• JUCY Group (2020) Limited
• DriveNow Pty Ltd.
• Star RV Pty Limited
• Periloo Pty. Ltd.
• Outdoorsy, Inc.
• Vroom Group Holdings Pty Ltd.
• The Wicked Campers
• Camperman Australia Group Pty Ltd.
• Others

About Us

Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.

Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.

Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.

*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.