Australia Protein Supplements Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

Australia Protein Supplements Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia protein supplements market value reached around AUD 499.05 million in 2024. Supported by the increasing health consciousness, rise of bodybuilding trend, and the increasing focus on weight management and healthy lifestyles , the market is expected to grow at a CAGR of 8.30% during 2025-2034 to attain a value of about AUD 1109.72 million by 2034.

The Australia protein supplements market value is experiencing a rapid surge as more consumers embrace health and fitness trends, increasing the demand for products that support muscle development, recovery, and overall health. With rising awareness about the benefits of protein intake, Australians are turning to protein supplements as an essential part of their daily nutrition. The shift towards healthier lifestyles, coupled with the growing popularity of fitness activities and high-protein diets, has propelled the market for protein supplements.

One of the key drivers enhancing the Australia protein supplements market revenue is the growing awareness of protein's role in supporting muscle growth, repair, and overall well-being. Protein is a vital macronutrient required for the repair and regeneration of tissues, making it especially crucial for athletes, fitness enthusiasts, and those leading active lifestyles. As more Australians adopt fitness regimens and engage in regular physical activity, the need for protein to enhance performance and facilitate recovery has intensified. This has led to an increase in the consumption of protein powders, shakes, and bars designed to help individuals meet their daily protein requirements in a convenient manner.

The rising popularity of high-protein diets is another key factor driving the Australia protein supplements market expansion. Diets, such as the ketogenic and paleo diets, which emphasise higher protein intake, have become increasingly popular due to their potential to support weight management, muscle preservation, and overall fitness goals. As Australians increasingly opt for these protein-centric diets, they are seeking protein supplements to complement their food intake, making it easier to achieve their nutritional goals. These high-protein diets have significantly contributed to the market's expansion, as protein supplements play a crucial role in ensuring individuals meet their macronutrient targets.

The Australia protein supplements market share is also complimented by the growing trend towards health and wellness. More Australians are becoming aware of the health benefits associated with protein consumption, such as improved metabolic function, better immune support, and enhanced fat loss. Protein supplements are seen as an easy and efficient way to integrate more protein into the diet, especially for those who have busy lifestyles and find it challenging to obtain enough protein from whole foods alone. This convenience has driven the popularity of ready-to-drink protein shakes and protein bars, which provide a quick, on-the-go option for those seeking a protein boost during the day.

According to the Australia protein supplements market analysis, the increasing availability of plant-based protein supplements is driven by the rise of veganism and plant-based diets in Australia. Plant-based protein sources, such as pea protein, hemp protein, and brown rice protein, have gained popularity as more consumers turn to plant-based options for health, environmental, and ethical reasons. As demand for plant-based products rises, protein supplement manufacturers have expanded their product lines to include a variety of plant-based options, providing consumers with alternatives that align with their dietary preferences. This has further broadened the appeal of protein supplements, allowing them to cater to a wider range of consumers, including vegans, vegetarians, and those looking to reduce their consumption of animal products.

However, the Australia protein supplements market faces some challenges, including the increasing competition in the protein supplement sector. As more brands enter the market, it becomes more difficult for companies to differentiate themselves and maintain consumer loyalty. In addition, price sensitivity remains a factor, with some protein supplements being relatively expensive compared to other snack or meal options. To remain competitive, brands must continue to innovate, offering products that deliver high-quality protein, superior taste, and value for money. Furthermore, educating consumers about the importance of protein supplementation and helping them navigate the plethora of options available will be crucial in sustaining growth in the market.

Looking ahead, the increasing number of options available in the market will promote the growth of the Australia protein supplements market. The variety of protein supplements available goes beyond the traditional whey protein powders, with consumers having access to a diverse range of products that cater to different dietary needs, taste preferences, and health goals. These products include protein supplements designed for weight loss, muscle gain, meal replacement, and recovery, with various flavours and formulations to suit individual needs. The increasing focus on clean-label products, with natural ingredients and minimal additives, has also resonated with the health-conscious Australian consumer, driving the demand for high-quality protein supplements.

Market Segmentation

The market can be divided based on type, form, source, application, distribution channel, and region.

Market Breakup by Type

• Casein
• Whey Protein
• Egg Protein
• Soy Protein
• Others

Market Breakup by Form

• Protein Powder
• Protein Bars
• Ready to Drink

Market Breakup by Source

• Animal-Based
• Plant-Based

Market Breakup by Application

• Sports Nutrition
• Functional Food

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia protein supplements market. Some of the major players explored in the report by Expert Market Research are as follows:

• Vitaco Health Australia Pty Ltd.
• Glanbia Performance Nutrition Pty Limited
• Hi-Performance Health Pty. Ltd.
• MusclePharm® Corporation
• Bioflex Nutrition
• Body Science International Pty Ltd.
• True Protein Pty Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.