Australia PC Market Report and Forecast 2025-2034

Australia PC Market Report and Forecast 2025-2034

Market Outlook

According to the report by Expert Market Research (EMR), the Australia PC market size reached about AUD 5.11 billion in 2024. Supported by the increasing demand for personal computers across various sectors, including business, education, gaming, and government, the market is expected to grow at a CAGR of 2.90% between 2025 and 2034, reaching almost AUD 6.85 billion by 2034.

The rise of remote work, the growing reliance on digital technologies, and the shift towards online learning have significantly impacted the Australia PC market share, with a growing number of individuals and businesses seeking high-performance computing solutions. With advancements in hardware, software, and overall computing technology, the market is expected to continue evolving, with surging demand for PCs across both consumer and enterprise segments.

One of the primary factors contributing to the growth of the Australia PC market is the continued adoption of remote and hybrid working models. The COVID-19 pandemic has accelerated the transition to remote work, forcing businesses to invest in technology that supports a digital-first workforce. As many organisations continue to embrace flexible work arrangements, the demand for PCs, laptops, and other computing devices is expected to remain strong. Employees now require more powerful and reliable devices that can handle video conferencing, collaborative software, and demanding business applications. The surge in remote work has significantly impacted the sales of laptops and desktops, with many consumers and businesses upgrading their devices to meet these new needs.

Another important Australia PC market trend is the rise of e-learning and the growing digitalisation of the education sector in Australia. With schools and universities increasingly relying on online education and digital tools, there has been a surge in the purchase of laptops, tablets, and other computing devices. These devices are essential for students and teachers alike, as they enable access to learning materials, virtual classrooms, and collaborative platforms. As the education sector continues to embrace digital learning, the demand for PCs is expected to remain high, particularly among educational institutions and students seeking reliable devices for their academic pursuits.

Australia’s gaming industry is another key driver for the Australia PC market expansion supported by the increasing popularity of PC gaming driven by the growing demand for high-performance gaming PCs and peripherals. Australian gamers are investing in powerful desktops and laptops equipped with the latest processors, graphics cards, and other advanced features to enhance their gaming experience. The rise of esports and online multiplayer gaming has further contributed to the market’s growth, with gamers seeking high-end equipment to gain a competitive edge. Gaming laptops, in particular, have gained popularity due to their portability and powerful specifications, making them ideal for both gaming and other productivity tasks.

According to the Australia PC market analysis, the growing interest in content creation, including video editing, graphic design, and 3D rendering, is driving the demand for high-performance PCs. Professionals and hobbyists in the creative industries require powerful machines capable of handling resource-intensive tasks. As the demand for high-quality content creation continues to rise, the need for PCs equipped with robust graphics capabilities, fast processors, and ample memory will remain a significant factor in the market expansion. Additionally, the increasing use of virtual reality (VR) and augmented reality (AR) technologies in various industries is expected to further fuel the demand for high-performance PCs capable of supporting these technologies.

The Australian government’s efforts to support digital infrastructure and technology adoption are favouring the Australia PC market development. Policies and initiatives aimed at improving digital literacy, access to technology, and the expansion of internet connectivity are creating a favourable environment for the continued growth of the market as more individuals and businesses gain access to affordable and reliable computing devices,. Government initiatives aimed at promoting the digital economy and enhancing the country’s technological capabilities will continue to play a vital role in driving demand for personal computers.

Despite the positive growth outlook, the Australian PC market may be challenged by the ongoing global semiconductor shortage, which has disrupted the supply of essential components for PCs. This has led to delays in production and higher prices for PCs, particularly for high-end models. The semiconductor shortage has also impacted the availability of certain PC components, such as graphics cards, which are critical for gaming and content creation. This supply chain disruption is expected to affect the market in the short to medium term, although production is expected to stabilise as supply chains recover.

Looking ahead, the Australia PC market is expected to continue its growth trajectory, driven by ongoing advancements in technology, changing work and learning environments, and increasing demand from the gaming and content creation sectors. The shift towards digitalisation, along with the continued adoption of remote work and e-learning, will continue to play a significant role in shaping the future of the market. As technological innovations, such as artificial intelligence, 5G connectivity, and cloud computing, further transform the landscape of computing, the demand for personal computers in Australia will likely remain strong, ensuring the market’s continued expansion in the years to come.

Market Segmentation

The market can be divided based on product, end use, and region.

Market Breakup by Product

• All-In-One Stations
• Desktop PCs
• Tablets
• Laptops

Market Breakup by Sales Channel

• Online
• Offline

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia PC market. Some of the major players explored in the report by Expert Market Research are as follows:

• HP Development Company, L.P.
• Dell Australia Pty Limited
• Apple Pty Limited
• Lenovo Group Ltd.
• Samsung Electronics Australia Pty Limited
• ASUSTeK COMPUTER INC.
• Microsoft Pty Ltd.
• Micro-Star Int’l Co., Ltd.
• Others

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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.