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Australia Fragrance and Perfume Market Size, Share, Growth Analysis Report and Forecast Trends (2025-2034)

Publisher Expert Market Research
Published Oct 27, 2025
Length 110 Pages
SKU # EMAR20560174

Description

Eau de Parfum (EDP) dominates the Australia fragrance and perfume market.

In the Australia fragrance and perfume market, Eau de Parfum (EDP) holds a leading position because of its longer-lasting fragrance, attributed to its higher concentration of fragrance oils. EDP is often associated with luxury due to its sophisticated packaging and intensified fragrance content. Furthermore, innovations in packaging design and the introduction of unique scent blends contribute to the growing demand for Eau de Parfum. Eau de Cologne are highly affordable and light fragrance composition.

The Australia fragrance and perfume market is driven by several factors. Brands are increasingly offering customized fragrance options to cater to diverse consumer preferences. Additionally, there is a rising trend towards incorporating sustainable botanical extracts and environmentally friendly packaging in perfumes, aiming to eliminate synthetic chemicals from formulations.

Furthermore, technological innovations in perfumery, such as long-lasting encapsulated fragrances and scenting solutions for home use, are enhancing the fragrance experience. The online purchasing of fragrances is being bolstered by virtual reality technologies that enable virtual fragrance consultations and other interactive experiences for consumers, thereby propelling the growth of Australia fragrance and perfume market revenue.
"Australia Fragrance and Perfume Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type
  • Parfum or De Parfum
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Eau De Cologne (EDC)
Market Breakup by Consumer Group
  • Men
  • Women
  • Unisex
Market Breakup by Distribution Channel
  • Online
  • Offline
Market Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Australia Fragrance and Perfume Market Share

Online distribution channels hold a significant share in the Australia fragrance and perfume market due to several key factors including convenience, competitive pricing, accessibility, and virtual try-on and consultation.

Leading Companies in the Australia Fragrance and Perfume Market

The expansion of the fragrance and perfume market is driven by increasing numbers of health-conscious consumers, demand for clean-label ingredients, advancements in technology, and the rising popularity of plant-based and functional sweeteners.
  • Parfumis
  • Arise Aromatics Pty Ltd
  • MetaScent Australia
  • Fragrance Innovation Australia
  • Others

Table of Contents

110 Pages
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Fragrance and Perfume Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Fragrance and Perfume Historical Market (2018-2024)
8.3 Asia Pacific Fragrance and Perfume Market Forecast (2025-2034)
9 Australia Fragrance and Perfume Market Overview
9.1 Key Industry Highlights
9.2 Australia Fragrance and Perfume Historical Market (2018-2024)
9.3 Australia Fragrance and Perfume Forecast (2025-2034)
10 Australia Fragrance and Perfume Market by Type
10.1 Parfum or De Parfum
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Eau De Parfum (EDP)
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Eau De Toilette (EDT)
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Eau De Cologne (EDC)
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
11 Australia Fragrance and Perfume Market by Consumer Group
11.1 Men
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Women
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Unisex
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
12 Australia Fragrance and Perfume Market by Distribution Channel
12.1 Online
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 Offline
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
13 Australia Fragrance and Perfume Market by Region
13.1 New South Wales
13.1.1 Historical Trend (2018-2024)
13.1.2 Forecast Trend (2025-2034)
13.2 Victoria
13.2.1 Historical Trend (2018-2024)
13.2.2 Forecast Trend (2025-2034)
13.3 Queensland
13.3.1 Historical Trend (2018-2024)
13.3.2 Forecast Trend (2025-2034)
13.4 Australian Capital Territory
13.4.1 Historical Trend (2018-2024)
13.4.2 Forecast Trend (2025-2034)
13.5 Western Australia
13.5.1 Historical Trend (2018-2024)
13.5.2 Forecast Trend (2025-2034)
13.6 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Parfumis
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Arise Aromatics Pty Ltd
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 MetaScent Australia
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Fragrance Innovation Australia
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Others
16 Key Trends and Developments in the Market

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