Australia Eyewear Market Size and Share Analysis Report: Forecast Trends and Outlook (2025-2034)

The Australia eyewear market comprises categories including spectacles, contact lenses and sunglasses. Eyewear provides benefits including protecting the eyes from dust particles and is affordable and easy to maintain.

According to the Australia Institute of Health and Welfare (AIHW) report, around 49.5% of the Australia population is involved in wearing contact lenses or glasses and around 53.7% of the population is suffering from long-term eye diseases. This has further contributed to the Australia eyewear market growth.

The Australia eyewear market is enhanced by the increase in the development of sustainable eyewear, blue light protection glasses, technological innovations, and eye health benefits.

Sustainable Eyewear

Australia eyewear market growth is being guided by the development of sustainable glasses as they are designed with an eco-friendly manufacturing process for reducing carbon emissions.

Blue Light Protection Glasses

To protect eyes from blue light, the use of blue light protection glasses is necessary. Moreover, these glasses protect against contracting various eye diseases including cataracts.

Technological Innovations

Smart glasses are being developed by Australian researchers to help blind or low-vision people perceive their surroundings using sound. These glasses incorporate acoustic touch technology.

Eye Health Benefits

Eyeglasses provide various benefits including helping in reducing eye strain caused by longer periods of screen time and protecting against harmful irritants available in the environment.

September 2023

Meta came into partnership with Essilor Luxottica to launch Ray-Ban Meta smart glasses. This will include features such as live streaming on Facebook and improved cameras and audio.

February 2023

To expand its business and capture the market, Eyes Right Optical started supplying the William Morris eyewear in Australia.

March 2024

KOO Eyewear has announced the partnership with BORA – Hansgrohe to promote the launch of three new cycling sunglasses including DEMOS, ALIBI and SPECTRO frames.

March 2024

The luxury fashion house Maison Margiela and the eyewear brand Gentle Monster have come to collaborate at The Exchange TRX store, where new collections of eyewear have launched.

Australia Eyewear Market Trends

As per the Australia eyewear market report, the innovation of blue light protection glasses has increased the Australia eyewear market demand. They provide benefits including protection from blue rays of screen, prevention of dry eye syndrome, and cataracts, and help in promoting better sleep at night. Moreover, nowadaysm eyewear is manufactured in a sustainable manner which involves lowering carbon emissions in the environment.

They also provide various eye health benefits including protection against sunlight, and various harmful irritants available in the environment. The innovation of smart glasses has helped blind and low-vision individuals to perceive their surroundings through sound.
"Australia Eyewear Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Spectacles
• Contact Lenses
• Sunglasses

Market Breakup by Price Range

• Low
• Medium
• Premium

Market Breakup by Distribution Channel

• Online Stores
• Optical Stores
• Retail Stores
• Independent Brand Showrooms

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

The Australia eyewear market growth is driven by the spectacles

Spectacles offer benefits over contact lenses and sunglasses including cost-effectiveness as they are affordable and help people with vision problems including far and near-sightedness. Moreover, they also provide better protection against irritants and sunlight. They are available in a variety of shapes, powers and colours as per individual needs.

The Australia eyewear market growth is driven by the low price range

Low-price range eyewear is more affordable than the medium and premium price range. Moreover, they can be easily replaced with new ones without spending a handsome amount of money and are also available in a variety of shapes, designs, and colours. The medium and premium price ranges need a lot of care of maintenance and offer fewer experimentation options to individuals.

Based on the distribution channel, the Australia eyewear market share is led by optical store

Optical stores offer benefits as compared to online and retail stores; they offer professional guidance to individuals to select the frames as per their preferences. Moreover, they also offer the adjustment option to help individuals get the fitted frame that suits their face and provide customers with a try before real-time purchasing option.

The Australia eyewear market competitiveness has increased due to the development of sustainable eyewear, blue light protection glasses, technological innovations and eye health benefits.

Optex Australia

Optex Australia, was founded in 1963 and is a Melbourne-based company. It is involved in the designing of eyewear and involves the blend of environmental awareness and detailed technological craftsmanship.

Marchon Eyewear Australia Pty Ltd

Marchon Eyewear Australia Pty Ltd, was founded in 1983 and is headquartered in Melville, New York. It is involved in the distribution and manufacturing of eyewear and includes various brands.

PVH Brands Australia Limited

PVH Brands Australia Limited, is situated in Sydney, New South Wales. It is a lifestyle brand that is involved in the manufacturing of eyewear and apparel.

Ozeano Pty Ltd.

Ozeano Pty Ltd., was founded in 2018 and is Bondi, a New South Wales-based company. They design premium quality sustainable sunglasses made from natural materials including polarised, and prescription sunglasses.

Other Australia eyewear market key players are Benra Pty Ltd, among others.

Australia Eyewear Market Analysis by Region

According to the Australia Bureau of Statistics, in 2023, Victoria holds around 25.57% share of the total Australia population whereas New South Wales and Queensland hold around 31.30% and 20.49% respectively. This indicates that Victoria holds relatively higher potential compared to Queensland and New South Wales, thus, making significant contributions to Australia eyewear market growth.
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