Australia Digital Signage Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2025-2034)

In terms of technology, LCDs led the Australian digital signage market by capturing users' attention through animations, videos, and real-time updates.

LCDs contribute to cost savings for businesses by reducing expenses associated with distribution and printing, thereby driving the Australia digital signage market growth. Moreover, they allow users to schedule content changes by providing flexibility in content management. Further, the innovation of touchscreen LCD has enabled users to gain more personalised experiences. LED technology helps in reducing electricity bills due to less power consumption thus guiding cost-saving. The outdoor LED digital signage ensures reliable performance in changing harsh environments as they are incorporated with weather-resistant features.

Recently, in 2024, Samsung Electronics launched the new QLED, MICRO LED, OLED and Lifestyle display integrated with AI-powered features.

Various trends and developments are guiding the development of the Australia digital signage market. The increase in personalized content delivery, such as targeted messages, is driven by the integration of artificial intelligence in digital signage. Additionally, the integration of automation tools has enabled effective real-time delivery of messages and content. Furthermore, the adoption of beacon technology has enhanced user experiences by delivering personalized, location-based content via mobile devices.
"Australia Digital Signage Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Video Screen
• Digital Poster
• Video Walls
• Transparent LED Screen
• Kiosks
• Others

Market Breakup by Content Category

• Non-broadcast
• Broadcast
• Sports
• News
• Weather
• Others

Market Breakup by Technology

• Projection
• LCD
• LED
• Others

Market Breakup by Component

• Software
• Hardware
• Service

Market Breakup by Location

• Outdoor
• Indoor

Market Breakup by Screen Size

• Below 32 Inches
• 32 to 52 Inches
• More than 52 Inches

Market Breakup by Enterprise Size

• Small Office/Home Office (SOHO)
• Small and Medium-sized Enterprise (SMEs)
• Large Enterprises (LEs)

Market Breakup by Application

• Healthcare
• Transport
• Hospitality
• Corporate
• Banking
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australia Capital
• Western Australia
• Others

Australia Digital Signage Market Share

Large Enterprises (LEs) hold a major share of the Australia digital signage market as they possess the financial capacity for strategic deployment, customisation, brand promotion, operational efficiency, and technological advancement.

Leading Companies in the Australia Digital Signage Market

The growth of the digital signage market is fuelled by personalised content delivery, interactive and touchscreen technology, integration of automation and real-time updates, integration with mobile devices, and cloud-based digital signage solutions.

• LG Electronics Australia Pty Limited
• Panasonic Australia Pty Limited
• Signtronics Australia
• Samsung Electronics Australia Pty Limited
• Sony Electronics Asia Pacific Pte. Ltd.
• Toshiba (Australia) Pty Limited
• Icon Creations Pty Ltd.
• Others

Show more