Australia On-Demand Home Services Market Size, Trends, Report 2025-2034
Description
Australia On-Demand Home Services Market Trends
Integration of eco-friendly and sustainable practices is becoming a significant trend in Australia’s on-demand home services market. Consumers are increasingly prioritising environmental consciousness, prompting service providers to adopt greener solutions, aiding the trends in the Australia on-demand home services market. This includes using eco-friendly cleaning products, offering energy-efficient home maintenance options, and promoting sustainable landscaping practices. Companies that emphasise their commitment to sustainability are gaining a competitive edge, attracting environmentally aware customers. This trend not only aligns with consumer values but also contributes to broader efforts in reducing the carbon footprint associated with home services.
Australia On-Demand Home Services Market Growth
The growth of Australia on-demand home services market is driven by the increasing gig economy and technological advancements. The gig economy enables skilled professionals to offer flexible, on-demand services, enhancing availability and variety for consumers. Additionally, advancements in mobile technology and apps streamline the booking and payment processes, making it easier for users to access services. This dynamic interplay between a flexible labour market and innovative technology not only meets the rising demand for convenience but also fosters a competitive and responsive service environment, propelling market expansion.
Australia On-Demand Home Services Market Insights
September 2024
Orderoo, the fast-growing on-demand service platform, has launched in Melbourne and is actively onboarding house cleaners as its priority. With a focus on providing a seamless connection between service providers and customers, Orderoo is attempting to reshape the way professional cleaning services are delivered.
March 2020
UrbanClap Technologies, operating as Urban Company, has acquired the assets of Sydney-based beauty services platform Glamazon. This strategic move aims to expand Urban Company’s presence in the Australian on-demand home services market, though financial details were not disclosed.
Australia On-Demand Home Services Market Drivers
Increasing smartphone usage and tech advancements drive growth in Australia's on-demand home services market.
One of the promising drivers of the Australian on-demand home services market is the increasing dependence on technology and mobile applications, thus augmenting the Australia on-demand home services demand. According to a 2022 report, around 87% of Australians own smartphones, which facilitates easy access to various services. This tech-driven convenience will increase the on-demand services sector by 25% each year until 2025. Furthermore, innovation in payment solutions, for instance, digital wallets that had been used 40% more in 2021, have eased the processes of making transactions. Hence, more consumers get to engage with the service providers thus increasing market growth.
Opportunities in the Australia On-Demand Home Services Market
Escalating demand for sustainable services offers businesses a chance to attract eco-conscious consumers.
Growing demand for eco-friendly and sustainable services presents a significant opportunity for key players in the Australian on-demand home services market. As consumers become more environmentally conscious, there is heightened interest in providers offering green cleaning, energy-efficient repairs, and sustainable home design solutions, thereby providing significant Australia on-demand home services market opportunities . Companies can capitalise on this trend by incorporating eco-friendly practices and promoting their commitment to sustainability. By highlighting these offerings, businesses can attract a broader customer base, differentiate themselves from competitors, and enhance brand loyalty, ultimately driving growth in an evolving market landscape.
Market Dynamics
AI is transforming the Australian on-demand home services market by enhancing customer experience. AI-driven chatbots and virtual assistants streamline booking processes, providing instant support, and facilitating real-time communication between service providers and clients. For instance, some platforms utilise AI algorithms to match users with the most suitable service providers based on specific needs and preferences, thereby enhancing the Australia on-demand home services market opportunities. This personalised approach improves user satisfaction and optimises service delivery, making the overall experience more efficient and effective for both consumers and providers. As AI technology continues to evolve, its impact on this market will likely grow.
Market Restraints
A significant challenge in the Australian on-demand home services market is the high competition and saturation. With numerous providers vying for market share, distinguishing services becomes difficult. For instance, in cities like Sydney, numerous cleaning and maintenance companies operate, making it challenging for new entrants to establish a foothold, thus leading to Australia on-demand home services challenges. This competition can lead to price wars, potentially compromising service quality as businesses cut costs to attract customers. Additionally, maintaining a consistent standard across service providers can be difficult, impacting overall consumer satisfaction and trust in the market.
The EMR’s report titled “Australia On-Demand Home Services Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Service
By Service
On-demand home services thrive due to convenience, personalization, and growing consumer trust in platforms.
On-demand home services like home care and design, repair and maintenance, health, wealth and beauty, and home tutoring are gaining traction due to increasing consumer demand for convenience and personalization. Busy lifestyles drive the need for quick access to quality services, while digital platforms make it easy to find and book providers. As per Australia on-demand home services market analysis, the rise of remote work boosts demand for home-based services, as people seek to enhance their living environments. Enhanced consumer trust in online platforms also encourages engagement with these services, driving market growth.
Market Analysis by Platform
Both online and offline platforms enhance convenience and trust, driving demand for home services.
On-demand home services are gaining popularity via both online and offline platforms. Convenience and access given by online platforms provide users with a quick and easy booking facility through mobile apps and websites. It has real-time tracking, reviews, and competitive pricing that appeals to tech-savvy consumers. AS per Australia on-demand home services industry analysis, the value of the offline platform lies in the fact that personal interactions and local presence help build trust and community ties. Business houses thus can cater to a wide audience by the amalgamation of both approaches and thereby increasing growth in the sector.
Australia On-Demand Home Services Market Regional Insights
New South Wales On-Demand Home Services Market Regional Insights
The New South Wales on-demand home services market is dynamic and reflects the urbanisation and fast pace of lifestyles. Major cities such as Sydney experience high demand for cleaning, plumbing, and other home repairs. Companies such as Bendigo Home Services are capitalising on the trend by offering a wide range of customizable solutions. High smartphone adoption rates provide seamless access to services, and a focus on convenience and customer satisfaction drives competition. Moreover, the rise of gig economy encourages diversified products in response to changes in consumer preferences.
Victoria On-Demand Home Services Market Analysis
The Victoria on-demand home services market is thriving, driven by urbanisation and a busy lifestyle. In 2023, the market saw significant growth, with platforms like Handy Girl Australia offering convenient solutions for cleaning and maintenance. The demand for flexible, reliable services is rising, as consumers increasingly prefer outsourcing household tasks. Additionally, the integration of technology facilitates seamless booking and payment processes. A strong gig economy presence enables diverse service offerings, enhancing competition and meeting the evolving needs of Victorian households effectively.
Queensland On-Demand Home Services Market Trends
The trends in the on-demand home services market in Queensland reflect changes in service provision, such as increased usage of digital platforms in making bookings through Airtasker to make it easier and control services better. Sustainability also features, given that services such as Helpling offer more environmentally friendly cleaning services. Customization is the new trend as consumers can personalise service packages according to their needs. The gig economy is opening up opportunities for diversified service offerings. Moreover, continued health and safety protocols are changing consumer preferences and creating demand for reliable and hygienic services.
Australian Capital Territory On-Demand Home Services Market Drivers
Increased smartphone penetration allows for easy and quick access to the platforms for service provision like Airtasker, where users can get in touch with the local taskers offering any type of home services. The increasing urge to live a convenient and time-saving lifestyle is motivating people to outsource their domestic work. Urbanisation, too, along with hectic life, increases the demand for dependable services. This development allows for greater diversity of service provision and, by extension, fosters an increase in competition and services quality overall.
Western Australia On-Demand Home Services Market Dynamics
The Western Australia on-demand home services market is evolving rapidly, fueled by changing consumer lifestyles and technology adoption. As of 2023, around 45% of households reported using on-demand services, reflecting a shift towards convenience. The market is increasingly characterised by digital platforms that connect consumers with service providers efficiently. Factors such as the rise of remote work, busy schedules, and a preference for flexible solutions are driving demand.
Competitive Landscape
On-demand home services market players are aiming to enhance convenience and efficiency for consumers. They should provide an easy and seamless access point to a wide range of services-from cleaning and gardening to handyman jobs and more. In this way, these companies will use technology to optimise their booking process, enhance the quality of service, and deliver flexible pricing models. On-demand home services companies also underline the importance of customer satisfaction and trust because of pre-screened service providers and reliability that this marketplace, being a consumer as well as professional in services community, maintains for both of them.
Key Industry Players
Handy Girl Australia
It was founded in 2018 and its headquarters located in Melbourne, Handy Girl Australia is providing a list of home services through on-demand to its users, ranging from cleaning to gardening, including tasks as a handyman. The business is directed to the association of the right professional experts with those people looking for efficient solutions regarding the upkeep of their home.
Airtasker Pty Limited
Airtasker was founded in 2012 and is based in Sydney. The platform enables on-demand services such as cleaning, gardening, or even personal tasks. Using this platform, a user can post jobs and hire a local Tasker to offer home services with flexibility through community-driven and a gig economy model.
Helpling Australia Pty Ltd
Founded in 2014, and having offices in Sydney, Australia, Helpling Australia offers an opportunity through which customers get matched to professional cleaners who have delivered on-demand home cleaning for them. It allows and emphasises convenience while letting professionals deliver high standards.
Other Australia on-demand home services market key players are Urban You, among others.
Recent Developments
April 2023
Wing Drone delivery on-demand now became part of DoorDash and has been offering services around the City of Ipswich, Queensland, through this partnership with Wing and the city's council, under its program to strengthen the locality's economy.
November 2022
Itoc unveiled its CloudTeam offering, aiming to disrupt the traditional managed service provider model by combining managed and professional services, providing scalable access to cloud experts, and delivering seamless strategic guidance.
Integration of eco-friendly and sustainable practices is becoming a significant trend in Australia’s on-demand home services market. Consumers are increasingly prioritising environmental consciousness, prompting service providers to adopt greener solutions, aiding the trends in the Australia on-demand home services market. This includes using eco-friendly cleaning products, offering energy-efficient home maintenance options, and promoting sustainable landscaping practices. Companies that emphasise their commitment to sustainability are gaining a competitive edge, attracting environmentally aware customers. This trend not only aligns with consumer values but also contributes to broader efforts in reducing the carbon footprint associated with home services.
Australia On-Demand Home Services Market Growth
The growth of Australia on-demand home services market is driven by the increasing gig economy and technological advancements. The gig economy enables skilled professionals to offer flexible, on-demand services, enhancing availability and variety for consumers. Additionally, advancements in mobile technology and apps streamline the booking and payment processes, making it easier for users to access services. This dynamic interplay between a flexible labour market and innovative technology not only meets the rising demand for convenience but also fosters a competitive and responsive service environment, propelling market expansion.
Australia On-Demand Home Services Market Insights
- Demand for private tutoring in Australia has surged, with one in four families investing significantly, resulting in a 40% increase and a AUD 6 billion industry.
- From 2019 to 2021, the Australian Bureau of Statistics reports that beauty treatment service providers running home-based businesses increased by 25% (ABS, 2021), thus propelling the growth of the Australia on-demand home services market.
- Rising consumer preference for convenience and time-saving solutions drives Australia’s on-demand home services market growth.
September 2024
Orderoo, the fast-growing on-demand service platform, has launched in Melbourne and is actively onboarding house cleaners as its priority. With a focus on providing a seamless connection between service providers and customers, Orderoo is attempting to reshape the way professional cleaning services are delivered.
March 2020
UrbanClap Technologies, operating as Urban Company, has acquired the assets of Sydney-based beauty services platform Glamazon. This strategic move aims to expand Urban Company’s presence in the Australian on-demand home services market, though financial details were not disclosed.
Australia On-Demand Home Services Market Drivers
Increasing smartphone usage and tech advancements drive growth in Australia's on-demand home services market.
One of the promising drivers of the Australian on-demand home services market is the increasing dependence on technology and mobile applications, thus augmenting the Australia on-demand home services demand. According to a 2022 report, around 87% of Australians own smartphones, which facilitates easy access to various services. This tech-driven convenience will increase the on-demand services sector by 25% each year until 2025. Furthermore, innovation in payment solutions, for instance, digital wallets that had been used 40% more in 2021, have eased the processes of making transactions. Hence, more consumers get to engage with the service providers thus increasing market growth.
Opportunities in the Australia On-Demand Home Services Market
Escalating demand for sustainable services offers businesses a chance to attract eco-conscious consumers.
Growing demand for eco-friendly and sustainable services presents a significant opportunity for key players in the Australian on-demand home services market. As consumers become more environmentally conscious, there is heightened interest in providers offering green cleaning, energy-efficient repairs, and sustainable home design solutions, thereby providing significant Australia on-demand home services market opportunities . Companies can capitalise on this trend by incorporating eco-friendly practices and promoting their commitment to sustainability. By highlighting these offerings, businesses can attract a broader customer base, differentiate themselves from competitors, and enhance brand loyalty, ultimately driving growth in an evolving market landscape.
Market Dynamics
AI is transforming the Australian on-demand home services market by enhancing customer experience. AI-driven chatbots and virtual assistants streamline booking processes, providing instant support, and facilitating real-time communication between service providers and clients. For instance, some platforms utilise AI algorithms to match users with the most suitable service providers based on specific needs and preferences, thereby enhancing the Australia on-demand home services market opportunities. This personalised approach improves user satisfaction and optimises service delivery, making the overall experience more efficient and effective for both consumers and providers. As AI technology continues to evolve, its impact on this market will likely grow.
Market Restraints
A significant challenge in the Australian on-demand home services market is the high competition and saturation. With numerous providers vying for market share, distinguishing services becomes difficult. For instance, in cities like Sydney, numerous cleaning and maintenance companies operate, making it challenging for new entrants to establish a foothold, thus leading to Australia on-demand home services challenges. This competition can lead to price wars, potentially compromising service quality as businesses cut costs to attract customers. Additionally, maintaining a consistent standard across service providers can be difficult, impacting overall consumer satisfaction and trust in the market.
The EMR’s report titled “Australia On-Demand Home Services Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Service
- Home Care and Design
- Repair and Maintenance
- Health Wealth and Beauty
- Home Tutoring
- Others
- Online
- Offline
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
By Service
On-demand home services thrive due to convenience, personalization, and growing consumer trust in platforms.
On-demand home services like home care and design, repair and maintenance, health, wealth and beauty, and home tutoring are gaining traction due to increasing consumer demand for convenience and personalization. Busy lifestyles drive the need for quick access to quality services, while digital platforms make it easy to find and book providers. As per Australia on-demand home services market analysis, the rise of remote work boosts demand for home-based services, as people seek to enhance their living environments. Enhanced consumer trust in online platforms also encourages engagement with these services, driving market growth.
Market Analysis by Platform
Both online and offline platforms enhance convenience and trust, driving demand for home services.
On-demand home services are gaining popularity via both online and offline platforms. Convenience and access given by online platforms provide users with a quick and easy booking facility through mobile apps and websites. It has real-time tracking, reviews, and competitive pricing that appeals to tech-savvy consumers. AS per Australia on-demand home services industry analysis, the value of the offline platform lies in the fact that personal interactions and local presence help build trust and community ties. Business houses thus can cater to a wide audience by the amalgamation of both approaches and thereby increasing growth in the sector.
Australia On-Demand Home Services Market Regional Insights
New South Wales On-Demand Home Services Market Regional Insights
The New South Wales on-demand home services market is dynamic and reflects the urbanisation and fast pace of lifestyles. Major cities such as Sydney experience high demand for cleaning, plumbing, and other home repairs. Companies such as Bendigo Home Services are capitalising on the trend by offering a wide range of customizable solutions. High smartphone adoption rates provide seamless access to services, and a focus on convenience and customer satisfaction drives competition. Moreover, the rise of gig economy encourages diversified products in response to changes in consumer preferences.
Victoria On-Demand Home Services Market Analysis
The Victoria on-demand home services market is thriving, driven by urbanisation and a busy lifestyle. In 2023, the market saw significant growth, with platforms like Handy Girl Australia offering convenient solutions for cleaning and maintenance. The demand for flexible, reliable services is rising, as consumers increasingly prefer outsourcing household tasks. Additionally, the integration of technology facilitates seamless booking and payment processes. A strong gig economy presence enables diverse service offerings, enhancing competition and meeting the evolving needs of Victorian households effectively.
Queensland On-Demand Home Services Market Trends
The trends in the on-demand home services market in Queensland reflect changes in service provision, such as increased usage of digital platforms in making bookings through Airtasker to make it easier and control services better. Sustainability also features, given that services such as Helpling offer more environmentally friendly cleaning services. Customization is the new trend as consumers can personalise service packages according to their needs. The gig economy is opening up opportunities for diversified service offerings. Moreover, continued health and safety protocols are changing consumer preferences and creating demand for reliable and hygienic services.
Australian Capital Territory On-Demand Home Services Market Drivers
Increased smartphone penetration allows for easy and quick access to the platforms for service provision like Airtasker, where users can get in touch with the local taskers offering any type of home services. The increasing urge to live a convenient and time-saving lifestyle is motivating people to outsource their domestic work. Urbanisation, too, along with hectic life, increases the demand for dependable services. This development allows for greater diversity of service provision and, by extension, fosters an increase in competition and services quality overall.
Western Australia On-Demand Home Services Market Dynamics
The Western Australia on-demand home services market is evolving rapidly, fueled by changing consumer lifestyles and technology adoption. As of 2023, around 45% of households reported using on-demand services, reflecting a shift towards convenience. The market is increasingly characterised by digital platforms that connect consumers with service providers efficiently. Factors such as the rise of remote work, busy schedules, and a preference for flexible solutions are driving demand.
Competitive Landscape
On-demand home services market players are aiming to enhance convenience and efficiency for consumers. They should provide an easy and seamless access point to a wide range of services-from cleaning and gardening to handyman jobs and more. In this way, these companies will use technology to optimise their booking process, enhance the quality of service, and deliver flexible pricing models. On-demand home services companies also underline the importance of customer satisfaction and trust because of pre-screened service providers and reliability that this marketplace, being a consumer as well as professional in services community, maintains for both of them.
Key Industry Players
Handy Girl Australia
It was founded in 2018 and its headquarters located in Melbourne, Handy Girl Australia is providing a list of home services through on-demand to its users, ranging from cleaning to gardening, including tasks as a handyman. The business is directed to the association of the right professional experts with those people looking for efficient solutions regarding the upkeep of their home.
Airtasker Pty Limited
Airtasker was founded in 2012 and is based in Sydney. The platform enables on-demand services such as cleaning, gardening, or even personal tasks. Using this platform, a user can post jobs and hire a local Tasker to offer home services with flexibility through community-driven and a gig economy model.
Helpling Australia Pty Ltd
Founded in 2014, and having offices in Sydney, Australia, Helpling Australia offers an opportunity through which customers get matched to professional cleaners who have delivered on-demand home cleaning for them. It allows and emphasises convenience while letting professionals deliver high standards.
Other Australia on-demand home services market key players are Urban You, among others.
Recent Developments
April 2023
Wing Drone delivery on-demand now became part of DoorDash and has been offering services around the City of Ipswich, Queensland, through this partnership with Wing and the city's council, under its program to strengthen the locality's economy.
November 2022
Itoc unveiled its CloudTeam offering, aiming to disrupt the traditional managed service provider model by combining managed and professional services, providing scalable access to cloud experts, and delivering seamless strategic guidance.
Table of Contents
112 Pages
- 1 Preface
- 2 Report Coverage – Key Segmentation and Scope
- 3 Report Description
- 3.1 Market Definition and Outlook
- 3.2 Properties and Applications
- 3.3 Market Analysis
- 3.4 Key Players
- 4 Key Assumptions
- 5 Executive Summary
- 5.1 Overview
- 5.2 Key Drivers
- 5.3 Key Developments
- 5.4 Competitive Structure
- 5.5 Key Industrial Trends
- 6 Market Snapshot
- 7 Opportunities and Challenges in the Market
- 8 Asia Pacific On-Demand Home Services Market Overview
- 8.1 Key Industry Highlights
- 8.2 Asia Pacific On-Demand Home Services Historical Market (2018-2024)
- 8.3 Asia Pacific On-Demand Home Services Market Forecast (2025-2034)
- 9 Australia On-Demand Home Services Market Overview
- 9.1 Key Industry Highlights
- 9.2 Australia On-Demand Home Services Historical Market (2018-2024)
- 9.3 Australia On-Demand Home Services Market Forecast (2025-2034)
- 10 Australia On-Demand Home Services Market by Service
- 10.1 Home care and Design
- 10.1.1 Historical Trend (2018-2024)
- 10.1.2 Forecast Trend (2025-2034)
- 10.2 Repair and Maintenance
- 10.2.1 Historical Trend (2018-2024)
- 10.2.2 Forecast Trend (2025-2034)
- 10.3 Health Wealth and Beauty
- 10.3.1 Historical Trend (2018-2024)
- 10.3.2 Forecast Trend (2025-2034)
- 10.4 Home Tutoring
- 10.4.1 Historical Trend (2018-2024)
- 10.4.2 Forecast Trend (2025-2034)
- 10.5 Others
- 11 Australia On-Demand Home Services Market by Platform
- 11.1 Online
- 11.1.1 Historical Trend (2018-2024)
- 11.1.2 Forecast Trend (2025-2034)
- 11.2 Offline
- 11.2.1 Historical Trend (2018-2024)
- 11.2.2 Forecast Trend (2025-2034)
- 12 Australia On-Demand Home Services Market by Region
- 12.1 New South Wales
- 12.1.1 Historical Trend (2018-2024)
- 12.1.2 Forecast Trend (2025-2034)
- 12.2 Victoria
- 12.2.1 Historical Trend (2018-2024)
- 12.2.2 Forecast Trend (2025-2034)
- 12.3 Queensland
- 12.3.1 Historical Trend (2018-2024)
- 12.3.2 Forecast Trend (2025-2034)
- 12.4 Australian Capital Territory
- 12.4.1 Historical Trend (2018-2024)
- 12.4.2 Forecast Trend (2025-2034)
- 12.5 Western Australia
- 12.5.1 Historical Trend (2018-2024)
- 12.5.2 Forecast Trend (2025-2034)
- 12.6 Others
- 13 Market Dynamics
- 13.1 SWOT Analysis
- 13.1.1 Strengths
- 13.1.2 Weaknesses
- 13.1.3 Opportunities
- 13.1.4 Threats
- 13.2 Porter’s Five Forces Analysis
- 13.2.1 Supplier’s Power
- 13.2.2 Buyer’s Power
- 13.2.3 Threat of New Entrants
- 13.2.4 Degree of Rivalry
- 13.2.5 Threat of Substitutes
- 13.3 Key Indicator for Demand
- 13.4 Key Indicator for Price
- 14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Company Profiles
- 14.2.1 HANDY GIRL AUSTRALIA
- 14.2.1.1 Company Overview
- 14.2.1.2 Product Portfolio
- 14.2.1.3 Demographic Reach and Achievements
- 14.2.1.4 Certifications
- 14.2.2 Airtasker Pty Limited
- 14.2.2.1 Company Overview
- 14.2.2.2 Product Portfolio
- 14.2.2.3 Demographic Reach and Achievements
- 14.2.2.4 Certifications
- 14.2.3 Helpling Australia Pty Ltd.
- 14.2.3.1 Company Overview
- 14.2.3.2 Product Portfolio
- 14.2.3.3 Demographic Reach and Achievements
- 14.2.3.4 Certifications
- 14.2.4 Urban You
- 14.2.4.1 Company Overview
- 14.2.4.2 Product Portfolio
- 14.2.4.3 Demographic Reach and Achievements
- 14.2.4.4 Certifications
- 14.2.5 Others
- 15 Key Trends and Developments in the Market
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
