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Australia Bath and Shower Products Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2025-2034)

Publisher Expert Market Research
Published Oct 27, 2025
Length 106 Pages
SKU # EMAR20560192

Description

Bath and shower products offer a combination of cleansing, moisturising, exfoliating, aromatherapy, and skin conditioning benefits, enhancing both physical and emotional well-being while promoting a healthy and rejuvenated skin appearance.

The Australia bath and shower product market growth is being driven by their ability to provide a range of benefits, including cleansing, moisturizing, exfoliating, aromatherapy, and skin conditioning, which enhance both physical and emotional well-being while promoting healthy, rejuvenated skin. The Australian bath and shower products market is divided into residential and commercial categories based on their applications. Residential applications are driving market growth by reflecting evolving consumer preferences, increasing disposable incomes, home renovation trends, the convenience of online shopping, environmental considerations, and heightened awareness of health and hygiene. In April 2023, Dove launched its Dove Kids Care Foaming Body Wash, a new range developed with input from dermatologists. These new products are available at Woolworths in a 400ml bottle.

The Australia bath and shower products market development is fuelled by a growing trend towards personalised and customisable bath and shower products. Consumers seek products tailored to their specific skin types, preferences, and sensory experiences, reflecting a shift towards individualized skincare routines and personal care regimens. The digital transformation of retail channels is influencing the bath and shower products market. Online platforms and e-commerce have expanded consumer access to a broader range of products, allowing for convenient purchasing and personalized marketing strategies tailored to individual preferences.
"Australia Bath and Shower Products Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type
  • Bar Soap
  • Liquid Bath Products
  • Shower Cream and Oil
  • Others
Market Breakup by Price Point
  • Standard
  • Premium
  • Luxury
  • Others
Market Breakup by Application
  • Residential
  • Commercial
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online Channel
  • Others
Market Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Australia Bath and Shower Products Market Share

Supermarkets and hypermarkets hold a major share in the Australia Bath and Shower Products market by leveraging their extensive product assortment, accessibility, competitive pricing, promotional strategies, private label offerings, consumer trust, and effective in-store marketing tactics.

Leading Companies in the Australia Bath and Shower Products Market

The growth of the bath and shower products market is fuelled by the increasing use of natural and organic ingredients, personalisation and customisation, innovative packaging solutions, digital transformation, and increasing emphasis on wellness and self-care routines.
  • The Procter & Gamble Company
  • Unilever Australia Limited
  • L’Oréal Australia Pty Ltd.
  • Lush Australasia Retail Pty Limited
  • Lux Australia Pty Ltd.
  • Kao Australia Pty. Limited
  • Johnson & Johnson Pacific Pty Limited
  • Sasy n Savy Pty Ltd.
  • Freshwater Farm
  • Others

Table of Contents

106 Pages
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Bath and Shower Products Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Bath and Shower Products Historical Market (2018-2024)
8.3 Asia Pacific Bath and Shower Products Market Forecast (2025-2034)
9 Australia Bath and Shower Products Market Overview
9.1 Key Industry Highlights
9.2 Australia Bath and Shower Products Historical Market (2018-2024)
9.3 Australia Bath and Shower Products Market Forecast (2025-2034)
10 Australia Bath and Shower Products Market by Type
10.1 Bar Soap
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Liquid Bath Products
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Shower Cream and Oil
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Others
11 Australia Bath and Shower Products Market by Price point
11.1 Standard
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Premium
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 Luxury
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 Others
12 Australia Bath and Shower Products Market by Application
12.1 Residential
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 Commercial
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
13 Australia Bath and Shower Products Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2024)
13.1.2 Forecast Trend (2025-2034)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2024)
13.2.2 Forecast Trend (2025-2034)
13.3 Speciality Stores
13.3.1 Historical Trend (2018-2024)
13.3.2 Forecast Trend (2025-2034)
13.4 Online Channel
13.4.1 Historical Trend (2018-2024)
13.4.2 Forecast Trend (2025-2034)
13.5 Others
14 Australia Bath and Shower Products Market by Region
14.1 New South Wales
14.1.1 Historical Trend (2018-2024)
14.1.2 Forecast Trend (2025-2034)
14.2 Victoria
14.2.1 Historical Trend (2018-2024)
14.2.2 Forecast Trend (2025-2034)
14.3 Queensland
14.3.1 Historical Trend (2018-2024)
14.3.2 Forecast Trend (2025-2034)
14.4 Australian Capital Territory
14.4.1 Historical Trend (2018-2024)
14.4.2 Forecast Trend (2025-2034)
14.5 Western Australia
14.5.1 Historical Trend (2018-2024)
14.5.2 Forecast Trend (2025-2034)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Procter & Gamble Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Unilever Australia Limited
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 L’Oréal Australia Pty Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Lush Australasia Retail Pty Limited
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Lux Australia Pty Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Kao Australia Pty. Limited
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Johnson & Johnson Pacific Pty Limited
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Sasy n Savy Pty Ltd.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Freshwater Farm
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Others
17 Key Trends and Developments in the Market

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