Australia Baby Toys Market Size, Share, Growth Analysis Report and Forecast Trends 2025-2034

Published Oct 27, 2025

Length 106 Pages

SKU # EMAR20560191

Description

The Australia baby toys market is growing, as these toys are essential for a child's development, promoting physical, cognitive, emotional, and social growth. They provide opportunities for exploration, learning, and enjoyment, contributing to a child's overall happiness and well-being.

The baby toys market comprises various products including electronic, soft, educational, and others. Parents prefer soft toys for their infants and toddlers because they are less likely to cause injury during playtime compared to hard toys. Moreover, these toys stimulate sensory exploration and cognitive development in babies due to the bright colours and engaging shapes of these toys. Additionally, they are convenient choices for busy parents due to the lightweight and easy-to-handle features of the soft toys. Educational toys offer interactive experiences that promote cognitive, social, and motor skill development in children.

According to ABS, in 2023, Children aged 0 - 14 years made up 18.1% of the population in New South Wales. The Australia baby toys market developments are accelerated by the increase in the incorporation of technological features like apps and augmented reality in the toys for immersive experiences. Moreover, to promote sustainability, the demand for eco-friendly toys made from recycled or organic materials is increasing.
"Australia Baby Toys Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

Electronic
Soft
Educational
Others

Market Breakup by Material Type

Cotton
Plastic
Silicon
Foam
Others

Market Breakup by Age

Infant (0-12 Months)
Toddlers (1 Year - 3 Years)
Pre Schoolers (3 Years - Above)

Market Breakup by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Speciality Stores
Online Channels
Others

Market Breakup by Region

New South Wales
Victoria
Queensland
Australian Capital Territory
Western Australia
Others

Australia Baby Toys Market Share

Cotton material holds a major share in the Australia baby toys market due to its safety, comfort, hypoallergenic properties, breathability, durability, ease of maintenance, environmental benefits, design versatility, and compliance with regulatory requirements.

Leading Companies in the Australia Baby Toys Market

The Australia baby toys market is evolving with trends towards educational and developmental toys, eco-friendly materials, technological integration, gender-neutral options, sensory stimulation, customization, safety compliance, online retail expansion, cultural diversity, and health-focused play experiences.

LEGO System A/S
Hasbro Australia Limited
Playgro Pty Ltd.
Early Life Projects Pty Ltd.
Headstart International Pty Ltd.
Others

1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description: 3.1 Market Definition and Outlook; 3.2 Properties and Applications; 3.3 Market Analysis; 3.4 Key Players
4 Key Assumptions
5 Executive Summary: 5.1 Overview; 5.2 Key Drivers; 5.3 Key Developments; 5.4 Competitive Structure; 5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Baby Toys Market Overview: 8.1 Key Industry Highlights; 8.2 Asia Pacific Baby Toys Historical Market (2018-2024); 8.3 Asia Pacific Baby Toys Market Forecast (2025-2034)
9 Australia Baby Toys Market Overview: 9.1 Key Industry Highlights; 9.2 Australia Baby Toys Historical Market (2018-2024); 9.3 Australia Baby Toys Market Forecast (2025-2034)
10 Australia Baby Toys Market by Product Type: 10.1 Electronic; 10.1.1 Historical Trend (2018-2024); 10.1.2 Forecast Trend (2025-2034); 10.2 Soft; 10.2.1 Historical Trend (2018-2024); 10.2.2 Forecast Trend (2025-2034); 10.3 Educational; 10.3.1 Historical Trend (2018-2024); 10.3.2 Forecast Trend (2025-2034); 10.4 Others
11 Australia Baby Toys Market by Material Type: 11.1 Cotton; 11.1.1 Historical Trend (2018-2024); 11.1.2 Forecast Trend (2025-2034); 11.2 Plastic; 11.2.1 Historical Trend (2018-2024); 11.2.2 Forecast Trend (2025-2034); 11.3 Silicon; 11.3.1 Historical Trend (2018-2024); 11.3.2 Forecast Trend (2025-2034); 11.4 Foam; 11.4.1 Historical Trend (2018-2024); 11.4.2 Forecast Trend (2025-2034); 11.5 Others
12 Australia Baby Toys Market by Age: 12.1 Infant (0-12 Months); 12.1.1 Historical Trend (2018-2024); 12.1.2 Forecast Trend (2025-2034); 12.2 Toddlers (1 Years - 3 Years); 12.2.1 Historical Trend (2018-2024); 12.2.2 Forecast Trend (2025-2034); 12.3 Pre Schoolers (3 Years - Above); 12.3.1 Historical Trend (2018-2024); 12.3.2 Forecast Trend (2025-2034)
13 Australia Baby Toys Market by Distribution Channel: 13.1 Supermarkets and Hypermarkets; 13.1.1 Historical Trend (2018-2024); 13.1.2 Forecast Trend (2025-2034); 13.2 Convenience Stores; 13.2.1 Historical Trend (2018-2024); 13.2.2 Forecast Trend (2025-2034); 13.3 Speciality Stores; 13.3.1 Historical Trend (2018-2024); 13.3.2 Forecast Trend (2025-2034); 13.4 Online Channels; 13.4.1 Historical Trend (2018-2024); 13.4.2 Forecast Trend (2025-2034); 13.5 Others
14 Australia Baby Toys Market by Region: 14.1 New South Wales; 14.1.1 Historical Trend (2018-2024); 14.1.2 Forecast Trend (2025-2034); 14.2 Victoria; 14.2.1 Historical Trend (2018-2024); 14.2.2 Forecast Trend (2025-2034); 14.3 Queensland; 14.3.1 Historical Trend (2018-2024); 14.3.2 Forecast Trend (2025-2034); 14.4 Australian Capital Territory; 14.4.1 Historical Trend (2018-2024); 14.4.2 Forecast Trend (2025-2034); 14.5 Western Australia; 14.5.1 Historical Trend (2018-2024); 14.5.2 Forecast Trend (2025-2034); 14.6 Others
15 Market Dynamics: 15.1 SWOT Analysis; 15.1.1 Strengths; 15.1.2 Weaknesses; 15.1.3 Opportunities; 15.1.4 Threats; 15.2 Porter’s Five Forces Analysis; 15.2.1 Supplier’s Power; 15.2.2 Buyer’s Power; 15.2.3 Threat of New Entrants; 15.2.4 Degree of Rivalry; 15.2.5 Threat of Substitutes; 15.3 Key Indicator for Price; 15.4 Key Indicator for Demand
16 Trade Data Analysis (HS Code - 953): 16.1 Major Importing Countries; 16.1.1 By Volume; 16.1.2 By Value; 16.2 Major Exporting Countries; 16.2.1 By Volume; 16.2.2 By Value
17 Competitive Landscape: 17.1 Market Structure; 17.2 Company Profiles; 17.2.1 LEGO System A/S; 17.2.1.1 Company Overview; 17.2.1.2 Product Portfolio; 17.2.1.3 Demographic Reach and Achievements; 17.2.1.4 Certifications; 17.2.2 Hasbro Australia Limited; 17.2.2.1 Company Overview; 17.2.2.2 Product Portfolio; 17.2.2.3 Demographic Reach and Achievements; 17.2.2.4 Certifications; 17.2.3 Playgro Pty Ltd.; 17.2.3.1 Company Overview; 17.2.3.2 Product Portfolio; 17.2.3.3 Demographic Reach and Achievements; 17.2.3.4 Certifications; 17.2.4 Early Life Projects Pty Ltd.; 17.2.4.1 Company Overview; 17.2.4.2 Product Portfolio; 17.2.4.3 Demographic Reach and Achievements; 17.2.4.4 Certifications; 17.2.5 Headstart International Pty Ltd.; 17.2.5.1 Company Overview; 17.2.5.2 Product Portfolio; 17.2.5.3 Demographic Reach and Achievements; 17.2.5.4 Certifications; 17.2.6 Others
18 Key Trends and Developments in the Market

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