Asia Pacific Toys Market Size and Share Outlook - Forecast Trends and Growth Analysis Report 2025-2034
Description
The Asia Pacific toys market size reached a value of approximately USD 56.60 Billion in 2024 . The market is expected to grow at a CAGR of 5.00% between 2025 and 2034, reaching a value of USD 92.20 Billion by 2034 .
Key Trends in the Market
A toy is an object that is designed primarily to be used for the purposes of entertainment and to pass the time, traditionally by children. Toys can be of various types, catering to different interests of children, level of activity, and age groups.
The EMR’s report titled “Asia Pacific Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
China accounts for a large share of the Asia Pacific toys market owing to the rapidly rising population and extensive manufacturing capabilities in the country, leading to an increased supply of various toys. The market players in China are focussing on innovation and technological advancements that can be done in their products which enhances the growth of the toys market in China. In India, rising demand for educational toys and STEM (science, technology, engineering and math) focussed toys from consumers is further supporting the growth of the toys market in India and the overall Asia Pacific.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
LEGO System A/S
LEGO System A/S is a toy company found in 1932 with headquarters in Billund, Denmark. The company is known for manufacturing branded toys such as interlocking plastic bricks, among others.
Bandai Namco Holdings Inc.
Bandai Namco Holdings Inc. was established in 2005 and has its headquarter located in Tokyo, Japan. An entertainment company, Bandai Namco is indulged in publishing and distributing video games to consumers globally.
Hasbro, Inc.
Hasbro, Inc. was founded 1923 and is based in Rhode Island in the United States. It is a plastics company that manufactures entertainment consumer goods such as dolls, and electronic games, among others.
Other major toy companies include TOMY Company, Ltd., Mattel, Inc., Guangdong Gaole Co., Ltd., Rastar Group, Dream International Limited, Playmates Toys Limited, and S M Funcorp Toys Private Limited, among others.
More Insights on
Toys Market
Europe Toys Market
North America Toys Market
Spain Toys Market
Colombia Toys Market
Singapore Toys Market
United Kingdom Toys Market United States Toys Market
India Toys Market
Sri Lanka Toys Market
Key Trends in the Market
A toy is an object that is designed primarily to be used for the purposes of entertainment and to pass the time, traditionally by children. Toys can be of various types, catering to different interests of children, level of activity, and age groups.
- Growing population and rising number of children is a major factor that is fuelling the demand for toys in the region, supporting the growth of the Asia Pacific toys market.
- Rising disposable income of people in Asia Pacific is encouraging them to spend lavishly on better quality and innovative toys for their children.
- Consumers are focussing on toys that not only provide entertainment but also add educational value and help develop motor and cognitive skills of children.
The EMR’s report titled “Asia Pacific Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Action Figures
- Building Sets
- Games and Puzzles
- Dolls
- Sports and Outdoor Toys
- Plush
- Others
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channel
- Others
- China
- Japan
- India
- ASEAN
- South Korea
- Australia
- Others
China accounts for a large share of the Asia Pacific toys market owing to the rapidly rising population and extensive manufacturing capabilities in the country, leading to an increased supply of various toys. The market players in China are focussing on innovation and technological advancements that can be done in their products which enhances the growth of the toys market in China. In India, rising demand for educational toys and STEM (science, technology, engineering and math) focussed toys from consumers is further supporting the growth of the toys market in India and the overall Asia Pacific.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
LEGO System A/S
LEGO System A/S is a toy company found in 1932 with headquarters in Billund, Denmark. The company is known for manufacturing branded toys such as interlocking plastic bricks, among others.
Bandai Namco Holdings Inc.
Bandai Namco Holdings Inc. was established in 2005 and has its headquarter located in Tokyo, Japan. An entertainment company, Bandai Namco is indulged in publishing and distributing video games to consumers globally.
Hasbro, Inc.
Hasbro, Inc. was founded 1923 and is based in Rhode Island in the United States. It is a plastics company that manufactures entertainment consumer goods such as dolls, and electronic games, among others.
Other major toy companies include TOMY Company, Ltd., Mattel, Inc., Guangdong Gaole Co., Ltd., Rastar Group, Dream International Limited, Playmates Toys Limited, and S M Funcorp Toys Private Limited, among others.
More Insights on
Toys Market
Europe Toys Market
North America Toys Market
Spain Toys Market
Colombia Toys Market
Singapore Toys Market
United Kingdom Toys Market United States Toys Market
India Toys Market
Sri Lanka Toys Market
Table of Contents
116 Pages
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Asia Pacific Toys Market Overview
- 5.1 Key Industry Highlights
- 5.2 Asia Pacific Toys Historical Market (2018-2024)
- 5.3 Asia Pacific Toys Market Forecast (2025-2034)
- 6 Asia Pacific Toys Market by Product
- 6.1 Action Figures
- 6.1.1 Historical Trend (2018-2024)
- 6.1.2 Forecast Trend (2025-2034)
- 6.2 Building Sets
- 6.2.1 Historical Trend (2018-2024)
- 6.2.2 Forecast Trend (2025-2034)
- 6.3 Games and Puzzles
- 6.3.1 Historical Trend (2018-2024)
- 6.3.2 Forecast Trend (2025-2034)
- 6.4 Dolls
- 6.4.1 Historical Trend (2018-2024)
- 6.4.2 Forecast Trend (2025-2034)
- 6.5 Sports and Outdoor Toys
- 6.5.1 Historical Trend (2018-2024)
- 6.5.2 Forecast Trend (2025-2034)
- 6.6 Plush
- 6.6.1 Historical Trend (2018-2024)
- 6.6.2 Forecast Trend (2025-2034)
- 6.7 Others
- 7 Asia Pacific Toys Market by Age Group
- 7.1 Up to 5 Years
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 Between 5 to 10 Years
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Above 10 Years
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 Asia Pacific Toys Market by Distribution Channel
- 8.1 Hypermarkets and Supermarkets
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Departmental Stores
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 8.3 Online Channel
- 8.3.1 Historical Trend (2018-2024)
- 8.3.2 Forecast Trend (2025-2034)
- 8.4 Others
- 9 Asia Pacific Toys Market by Country
- 9.1 China
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Japan
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 India
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 ASEAN
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 South Korea
- 9.5.1 Historical Trend (2018-2024)
- 9.5.2 Forecast Trend (2025-2034)
- 9.6 Australia
- 9.6.1 Historical Trend (2018-2024)
- 9.6.2 Forecast Trend (2025-2034)
- 9.7 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Trade Data Analysis
- 11.1 Major Exporting Countries
- 11.1.1 By Value
- 11.1.2 By Volume
- 11.2 Major Importing Countries
- 11.2.1 By Value
- 11.2.2 By Volume
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 LEGO System A/S
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 Bandai Namco Holdings Inc.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Hasbro, Inc.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 TOMY Company, Ltd.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Mattel, Inc.
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Guangdong Gaole Co., Ltd
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Rastar Group
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 Dream International Limited
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 Playmates Toys Limited
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 S M Funcorp Toys Private Limited
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
