Asia Pacific Helmet Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Asia Pacific helmet market reached around USD 1728.88 Million in 2024. The market is projected to grow at a CAGR of 7.20% between 2025 and 2034 to reach nearly USD 3465.08 Million by 2034.

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Asia Pacific Helmet Market Growth

Thailand ranks first in the world for two-wheeler ownership, with an impressive 87% of households possessing a motorcycle or scooter. Following closely are Vietnam (86%), Indonesia (85%), and Malaysia (83%), all of which also report over 80% of households owning these vehicles. The preference for motorcycles over cars can be attributed to their lower operational costs, ease of maintenance, convenience in parking, and adaptability in traffic conditions. In India, over 37 million individuals utilise two-wheelers. The increasing demand for helmets is directly associated with the rising popularity of two-wheeled vehicles, including motorcycles and bicycles. As more individuals choose these modes of transport for personal use, commuting, and recreational activities, the necessity for safety equipment, particularly helmets, escalates.

The increasing prevalence of helmet usage is closely associated with the rise in road traffic. As the number of vehicles on the road escalates, the likelihood of accidents and collisions also increases, necessitating a stronger focus on safety measures. India, with 4.5 million road accidents, ranks first in this regard. Road traffic injuries in India are the primary cause of fatalities, particularly among individuals aged 15 to 49 years. In 2021, the country recorded 412,432 road accidents, resulting in 153,972 deaths and injuries to 384,448 individuals. Notably, two-wheelers were responsible for the highest number of fatal road accidents, accounting for 44.5% of total road-related deaths.

Key Trends and Developments

Rising safety concerns, increasing interest in sports and recreational activities, technological advancements, and stringent government regulations and standards regarding safety are the major trends impacting the Asia Pacific helmet market expansion

June 2024

The United Nations collaborated with India's Helmet Manufacturers Association to address the issue of road fatalities. The initiative aimed to raise public awareness and distribute over one hundred thousand helmets across more than 40 countries, including India and various nations in Africa.

June 2024

The FIA launched the FIA Helmet Wearing Programme to promote safe, high-quality helmets, allocating €300,000 in its first year to support six projects. This initiative, expanding in 2025, builds on previous efforts by FIA Member Clubs in South East Asia, Africa, and South and Central America.

July 2024

Australia enacted the mandatory Consumer Goods (Bicycle Helmets) Safety Standard 2024, which incorporates six international standards aimed at enhancing rider safety through the use of secure helmets.

September 2024

The Automobile Association Philippines (AAP) launched the Helmet for Kids programme to promote safe helmet use among children commuting to school on motorcycles. The initiative includes educational sessions and the distribution of 800 helmets, with the launch event held at Lahug Elementary School in the Philippines.

Rising Awareness Regarding Personal Safety

The rising awareness regarding safety and protection, fuelled by escalating accident rates and an increasing focus on personal safety, is leading to a surge in helmet demand. This trend is being further supported by several initiatives by governments and organisations.

Stringent Government Regulations and Standards

Numerous nations within the region are enacting more stringent safety regulations and standards concerning helmet usage. For instance, several countries have mandated the use of helmets for motorcyclists, which significantly contributes to the expansion of the market.

Adoption of Advanced Technologies

Advances in helmet technology, including the incorporation of intelligent features like Bluetooth connectivity and GPS, enhanced materials for superior protection, and designs that prioritise comfort, are appealing to consumers and propelling the market expansion.

Rise in Sports and Recreational Activities

The increasing enthusiasm for sports and recreational pursuits such as cycling, motorcycling, and various outdoor activities is driving a heightened demand for helmets. This phenomenon is further reinforced by the growing prevalence of sporting events and a preference for outdoor lifestyles.

Asia Pacific Helmet Industry Segmentation

The EMR’s report titled “Asia Pacific Helmet Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

• Full Face Helmets
• Half Face Helmets
• Open Face Helmets
• Others

Market Breakup by End User:

• Commuters
• Sports and Recreational Purposes
• Military
• Others

Market Breakup by Distribution Channel:

• Offline
• Online

Market Breakup by Country:

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Helmet Market Share

Based on the product type, the market is segmented into full face helmets, open face helmets, and half face helmets. The full face helmet segment is projected to grow at a CAGR of 7.9% during the forecast period of 2025-2034. Full face helmets provide an unobstructed view of the road while protecting the rider’s eyes from dust, wind, and other debris.

Leading Companies in the Asia Pacific Helmet Market

Major players are focusing on the manufacturing of smart and technologically-equipped helmets to gain a competitive edge in the market.

• Eicher Motors Limited
• STUDDS Accessories Limited
• SHOEI Co.,Ltd.
• Dainese SpA
• Caberg S.p.A.
• ARAI Helmet Ltd.
• Vista Outdoor Inc.
• SCHUBERTH Group
• Shark SAS
• Nolangroup SPA
• Others

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