Asia Pacific Air Fryer Market Report and Forecast 2025-2034
Description
Asia Pacific Air Fryer Market Report and Forecast 2025-2034
Market Outlook
According to the report by Expert Market Research (EMR), the Asia Pacific air fryer market size reached a value of nearly USD 1.99 billion in 2024. Aided by the increasing consumer demand for healthier cooking options and the rising adoption of advanced kitchen appliances, the market is projected to grow at a CAGR of 9.3% between 2025 and 2034 to reach a value of around USD 4.85 billion by 2034.
Air fryers are innovative kitchen appliances that use rapid air circulation technology to fry food with minimal oil. Known for their efficiency in producing healthier fried foods, air fryers have gained significant traction among health-conscious consumers. Their ability to mimic deep-frying techniques while reducing fat content has positioned them as a preferred choice for modern households, particularly in urban areas across the Asia Pacific region.
The increasing awareness of health and wellness among consumers is a primary driver of the Asia Pacific air fryer market growth. As obesity and lifestyle-related health issues continue to rise, there is a growing preference for appliances that support healthy eating habits. Air fryers allow users to prepare a variety of meals with lower fat content, aligning with the increasing focus on nutritious diets and fitness.
Additionally, the expanding middle-class population, coupled with rising disposable incomes, has led to higher spending on advanced home appliances. Urbanisation and the shift towards compact, multifunctional kitchen gadgets further contribute to the growing adoption of air fryers. As smaller living spaces demand versatile appliances, air fryers are becoming a popular choice due to their space-saving design and multifunctionality. This is expected to sustain the Asia Pacific air fryer market expansion in the coming years.
The market is also supported by increasing product innovations and technological advancements. Manufacturers are introducing air fryers with enhanced features such as digital interfaces, pre-set cooking programmes, and app-based controls, catering to the demand for smart and user-friendly kitchen appliances. Furthermore, the availability of affordable models has widened the consumer base, particularly in developing economies within the Asia Pacific. This is one of the key Asia Pacific air fryer market trends.
Air fryers are widely used for preparing various foods, including fried snacks, meats, vegetables, and baked goods, making them versatile additions to modern kitchens. The growing popularity of home cooking, driven by changing consumer preferences and pandemic-induced habits, has further boosted the demand for air fryers.
The rise in demand for energy-efficient and eco-friendly appliances is another notable increasing the Asia Pacific air fryer market value. Consumers are increasingly favouring products that offer low energy consumption without compromising performance. In response, manufacturers are focusing on sustainable production processes and energy-efficient technologies to meet environmental standards and consumer expectations.
Moreover, the increasing penetration of e-commerce platforms has played a crucial role in favourably shaping the Asia Pacific air fryer market dynamics. Online retail channels provide easy access to a wide variety of air fryer models, often at competitive prices, along with customer reviews and detailed product descriptions. This has significantly influenced consumer purchasing decisions, especially among tech-savvy urban populations.
As per the Asia Pacific air fryer market analysis, consumer demand may face certain challenges such as the high initial cost of advanced air fryers and limited awareness in rural areas, which may hinder the market expansion. However, increasing marketing efforts and promotional campaigns are expected to bridge the awareness gap, particularly in emerging markets.
The Asia Pacific air fryer market outlook suggests lucrative opportunities for manufacturers to expand their footprint. Countries such as China, India, Japan, and Australia are witnessing rapid urbanisation and changing dietary habits, creating a strong demand for innovative cooking solutions. Customised products tailored to local tastes and preferences, such as air fryers with specific cooking presets for regional cuisines, are expected to drive further growth.
The Asia Pacific air fryer market value is poised for robust growth, driven by increasing consumer awareness of healthy eating, rising disposable incomes, and advancements in kitchen appliance technology. As manufacturers continue to innovate and cater to diverse consumer needs, the market is expected to witness significant expansion in the coming years. With the growing emphasis on health, convenience, and sustainability, air fryers are set to become an indispensable part of modern kitchens across the region.
Market Segmentation
The market can be divided based on product type, type, end use, distribution channel, and region.
Market Breakup by Product Type
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia Pacific air fryer market. Some of the major players explored in the report by Expert Market Research are as follows:
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Market Outlook
According to the report by Expert Market Research (EMR), the Asia Pacific air fryer market size reached a value of nearly USD 1.99 billion in 2024. Aided by the increasing consumer demand for healthier cooking options and the rising adoption of advanced kitchen appliances, the market is projected to grow at a CAGR of 9.3% between 2025 and 2034 to reach a value of around USD 4.85 billion by 2034.
Air fryers are innovative kitchen appliances that use rapid air circulation technology to fry food with minimal oil. Known for their efficiency in producing healthier fried foods, air fryers have gained significant traction among health-conscious consumers. Their ability to mimic deep-frying techniques while reducing fat content has positioned them as a preferred choice for modern households, particularly in urban areas across the Asia Pacific region.
The increasing awareness of health and wellness among consumers is a primary driver of the Asia Pacific air fryer market growth. As obesity and lifestyle-related health issues continue to rise, there is a growing preference for appliances that support healthy eating habits. Air fryers allow users to prepare a variety of meals with lower fat content, aligning with the increasing focus on nutritious diets and fitness.
Additionally, the expanding middle-class population, coupled with rising disposable incomes, has led to higher spending on advanced home appliances. Urbanisation and the shift towards compact, multifunctional kitchen gadgets further contribute to the growing adoption of air fryers. As smaller living spaces demand versatile appliances, air fryers are becoming a popular choice due to their space-saving design and multifunctionality. This is expected to sustain the Asia Pacific air fryer market expansion in the coming years.
The market is also supported by increasing product innovations and technological advancements. Manufacturers are introducing air fryers with enhanced features such as digital interfaces, pre-set cooking programmes, and app-based controls, catering to the demand for smart and user-friendly kitchen appliances. Furthermore, the availability of affordable models has widened the consumer base, particularly in developing economies within the Asia Pacific. This is one of the key Asia Pacific air fryer market trends.
Air fryers are widely used for preparing various foods, including fried snacks, meats, vegetables, and baked goods, making them versatile additions to modern kitchens. The growing popularity of home cooking, driven by changing consumer preferences and pandemic-induced habits, has further boosted the demand for air fryers.
The rise in demand for energy-efficient and eco-friendly appliances is another notable increasing the Asia Pacific air fryer market value. Consumers are increasingly favouring products that offer low energy consumption without compromising performance. In response, manufacturers are focusing on sustainable production processes and energy-efficient technologies to meet environmental standards and consumer expectations.
Moreover, the increasing penetration of e-commerce platforms has played a crucial role in favourably shaping the Asia Pacific air fryer market dynamics. Online retail channels provide easy access to a wide variety of air fryer models, often at competitive prices, along with customer reviews and detailed product descriptions. This has significantly influenced consumer purchasing decisions, especially among tech-savvy urban populations.
As per the Asia Pacific air fryer market analysis, consumer demand may face certain challenges such as the high initial cost of advanced air fryers and limited awareness in rural areas, which may hinder the market expansion. However, increasing marketing efforts and promotional campaigns are expected to bridge the awareness gap, particularly in emerging markets.
The Asia Pacific air fryer market outlook suggests lucrative opportunities for manufacturers to expand their footprint. Countries such as China, India, Japan, and Australia are witnessing rapid urbanisation and changing dietary habits, creating a strong demand for innovative cooking solutions. Customised products tailored to local tastes and preferences, such as air fryers with specific cooking presets for regional cuisines, are expected to drive further growth.
The Asia Pacific air fryer market value is poised for robust growth, driven by increasing consumer awareness of healthy eating, rising disposable incomes, and advancements in kitchen appliance technology. As manufacturers continue to innovate and cater to diverse consumer needs, the market is expected to witness significant expansion in the coming years. With the growing emphasis on health, convenience, and sustainability, air fryers are set to become an indispensable part of modern kitchens across the region.
Market Segmentation
The market can be divided based on product type, type, end use, distribution channel, and region.
Market Breakup by Product Type
- Drawer Type
- Lid Type
- Manual
- Automatic
- Residential
- Commercial
- Supermarkets and Hypermarkets
- Speciality Stores
- Online
- Others
- China
- Japan
- India
- ASEAN
- Australia
- Others
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia Pacific air fryer market. Some of the major players explored in the report by Expert Market Research are as follows:
- Koninklijke Philips N.V.
- Breville Group Ltd.
- TTK Prestige Ltd.
- Havells India Ltd.
- Wonderchef Home Appliances Pvt. Ltd.
- Black & Decker, Inc.
- Conair LLC (Cuisinart)
- Newell Brands Inc. (Sunbeam)
- De' Longhi Industrial S.A.
- Usha International Ltd.
- Others
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analysis provides the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and strengthen your strategic planning. Secure your organisation's future success by acquiring one of our Expert Market Research reports today.
*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
155 Pages
- 1 Executive Summary
- 1.1 Market Size 224-225
- 1.2 Market Growth 225(F)-234(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Air Fryer Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Air Fryer Historical Market (218-224)
- 5.3 Global Air Fryer Market Forecast (225-234)
- 5.4 Global Air Fryer Market Share by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Asia Pacific Air Fryer Market Overview
- 6.1 Key Industry Highlights
- 6.2 Asia Pacific Air Fryer Historical Market (218-224)
- 6.3 Asia Pacific Air Fryer Market Forecast (225-234)
- 7 Asia Pacific Air Fryer Market by Product Type
- 7.1 Drawer Type
- 7.1.1 Historical Trend (218-224)
- 7.1.2 Forecast Trend (225-234)
- 7.2 Lid Type
- 7.2.1 Historical Trend (218-224)
- 7.2.2 Forecast Trend (225-234)
- 8 Asia Pacific Air Fryer Market by Type
- 8.1 Manual
- 8.1.1 Historical Trend (218-224)
- 8.1.2 Forecast Trend (225-234)
- 8.2 Automatic
- 8.2.1 Historical Trend (218-224)
- 8.2.2 Forecast Trend (225-234)
- 9 Asia Pacific Air Fryer Market by End Use
- 9.1 Residential
- 9.1.1 Historical Trend (218-224)
- 9.1.2 Forecast Trend (225-234)
- 9.2 Commercial
- 9.2.1 Historical Trend (218-224)
- 9.2.2 Forecast Trend (225-234)
- 1 Asia Pacific Air Fryer Market by Distribution Channel
- 1.1 Supermarkets and Hypermarkets
- 1.1.1 Historical Trend (218-2024)
- 1.1.2 Forecast Trend (225-2034)
- 1.2 Speciality Stores
- 1.2.1 Historical Trend (218-2024)
- 1.2.2 Forecast Trend (225-2034)
- 1.3 Online
- 1.3.1 Historical Trend (218-2024)
- 1.3.2 Forecast Trend (225-2034)
- 1.4 Others
- 11 Asia Pacific Air Fryer Market by Country
- 11.1 China
- 11.1.1 Historical Trend (218-224)
- 11.1.2 Forecast Trend (225-234)
- 11.2 Japan
- 11.2.1 Historical Trend (218-224)
- 11.2.2 Forecast Trend (225-234)
- 11.3 India
- 11.3.1 Historical Trend (218-224)
- 11.3.2 Forecast Trend (225-234)
- 11.4 ASEAN
- 11.4.1 Historical Trend (218-224)
- 11.4.2 Forecast Trend (225-234)
- 11.5 Australia
- 11.5.1 Historical Trend (218-224)
- 11.5.2 Forecast Trend (225-234)
- 11.6 Others
- 12 Market Dynamics
- 12.1 SWOT Analysis
- 12.1.1 Strengths
- 12.1.2 Weaknesses
- 12.1.3 Opportunities
- 12.1.4 Threats
- 12.2 Porter’s Five Forces Analysis
- 12.2.1 Supplier’s Power
- 12.2.2 Buyer’s Power
- 12.2.3 Threat of New Entrants
- 12.2.4 Degree of Rivalry
- 12.2.5 Threat of Substitutes
- 12.3 Key Indicators of Demand
- 12.4 Key Indicators of Price
- 13 Competitive Landscape
- 13.1 Supplier Selection
- 13.2 Key Global Players
- 13.3 Key Regional Players
- 13.4 Key Player Strategies
- 13.5 Company Profiles
- 13.5.1 Koninklijke Philips N.V.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.2 Breville Group Ltd.
- 13.5.2.1 Company Overview
- 13.5.2.2 Product Portfolio
- 13.5.2.3 Demographic Reach and Achievements
- 13.5.2.4 Certifications
- 13.5.3 TTK Prestige Ltd.
- 13.5.3.1 Company Overview
- 13.5.3.2 Product Portfolio
- 13.5.3.3 Demographic Reach and Achievements
- 13.5.3.4 Certifications
- 13.5.4 Havells India Ltd.
- 13.5.4.1 Company Overview
- 13.5.4.2 Product Portfolio
- 13.5.4.3 Demographic Reach and Achievements
- 13.5.4.4 Certifications
- 13.5.5 Wonderchef Home Appliances Pvt. Ltd.
- 13.5.5.1 Company Overview
- 13.5.5.2 Product Portfolio
- 13.5.5.3 Demographic Reach and Achievements
- 13.5.5.4 Certifications
- 13.5.6 Black & Decker, Inc.
- 13.5.6.1 Company Overview
- 13.5.6.2 Product Portfolio
- 13.5.6.3 Demographic Reach and Achievements
- 13.5.6.4 Certifications
- 13.5.7 Conair LLC (Cuisinart)
- 13.5.7.1 Company Overview
- 13.5.7.2 Product Portfolio
- 13.5.7.3 Demographic Reach and Achievements
- 13.5.7.4 Certifications
- 13.5.8 Newell Brands Inc. (Sunbeam)
- 13.5.8.1 Company Overview
- 13.5.8.2 Product Portfolio
- 13.5.8.3 Demographic Reach and Achievements
- 13.5.8.4 Certifications
- 13.5.9 De' Longhi Industrial S.A.
- 13.5.9.1 Company Overview
- 13.5.9.2 Product Portfolio
- 13.5.9.3 Demographic Reach and Achievements
- 13.5.9.4 Certifications
- 13.5.1 Usha International Ltd.
- 13.5.1.1 Company Overview
- 13.5.1.2 Product Portfolio
- 13.5.1.3 Demographic Reach and Achievements
- 13.5.1.4 Certifications
- 13.5.11 Others
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