Air Freshener Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global air freshener market was valued at USD 12.97 Billion in 2024. It is expected to grow at a CAGR of 2.80% from 2025 to 2034, reaching approximately USD 17.10 Billion by 2034, as air fresheners, with their wide range of fragrances, enhance the atmosphere of homes, offices, and public spaces, fostering a welcoming and relaxing environment.

Global Air Freshener Market Report Summary

Description

Value

Base Year

USD Billion

2024

Historical Period

USD Billion

2018-2024

Forecast Period

USD Billion

2025-2034

Market Size 2024

USD Billion

12.97

Market Size 2034

USD Billion

17.10

CAGR 2018-2024

Percentage

XX%

CAGR 2025-2034

Percentage

2.80%

CAGR 2025-2034 - Market by Region

Asia Pacific

3.8%

CAGR 2025-2034 - Market by Country

Brazil

4.3%

CAGR 2025-2034 - Market by Country

Australia

3.3%

CAGR 2025-2034 - Market by Service

Electric Air Freshener

3.1%

CAGR 2025-2034 - Market by Distribution Channel

Online

3.1%

Market Share by Country 2024

Brazil

2.2%

Global Air Freshener Market Growth

In 2022, motor vehicle production saw a growth rate of 5.7% compared to the previous year. By 2023, Toyota maintained its status as the world's largest automaker, with sales surpassing 8.57 million units, accounting for approximately 11.18% of total global car sales. Forecasts suggest that global electric vehicle sales will remain robust in 2024, with estimates indicating they could reach around 17 million by year-end. The rising rate of car ownership is fuelling an increased demand for air fresheners, as consumers seek to enhance their in-car experience. As the number of vehicles on the road grows, there is a heightened need for products that create a fresh and pleasant environment while improving air quality. Car air fresheners, available in both portable and long-lasting options, are gaining popularity as drivers prioritise comfort and convenience, thus contributing to the growth of the automotive accessories market.

As per the air freshener market analysis, there is a growing demand for air fresheners made from natural, non-toxic, and biodegradable materials. Companies that focus on sustainability and eco-friendliness can attract an expanding audience of environmentally conscious consumers. Furthermore, using recyclable, compostable, or minimal packaging can appeal to those concerned about environmental issues. These products are user-friendly, deliver instant freshness, and come in a wide variety of scents, making them easily accessible. They are frequently used in homes, bathrooms, and vehicles where quick odour control is necessary.

Key Trends and Developments

The growth of the air freshener market can be credited to rising consumer interest in home fragrances and a growing awareness of indoor air quality. Additionally, innovations in air freshener technology and a shift towards natural and environmentally sustainable products are contributing factors.

July 2024

Everspray emerged as a significant contender in the aerosol market with its cutting-edge air freshener, which incorporates nanoparticles for extended fragrance duration and minimised settling compared to rival products. This non-flammable, residue-free technology adheres to California's VOC regulations and is applicable across multiple sectors, opening new avenues for growth. Everspray's innovations attracted attention from international sector leaders looking to establish licensing agreements.

December 2023

Godrej Aer launched its newest product, the Godrej Aer O, a gel-based hanging car freshener. Recognising the demand for an affordable yet high-quality car fragrance, Godrej Aer has been a leader in the car fragrance market for the past decade. The Godrej Aer O features advanced gel membrane technology, which guarantees a steady and ongoing release of fragrance. This state-of-the-art technology, combined with its hanging design, delivers a reliable and enjoyable scent that lasts for up to 30 days.

December 2022

Dabur, a well-known player in the consumer goods sector launched an innovative product called the 'Odonil Gel Pocket,' enriched with essential oils. This gel air freshener was designed to provide a refreshing and pleasant aroma, making it ideal for homes, offices, and vehicles. The use of natural oils not only enhances the fragrance but also promotes a calm and peaceful atmosphere. This focus on essential oils highlights the growing consumer preference for products that are both effective and made from natural ingredients.

May 2022

Vitruvi, a luxury home fragrance brand known for its design-centric approach, is entering the air care market with an innovative product: Natural Air Freshener Sprays. These sprays stand out by delivering a fine mist without the use of harmful propellants, synthetic fragrances, VOCs, sulfates, parabens, phthalates, formaldehyde, or fine particles. Utilizing nitrogen as a natural propellant, the container effectively disperses essential oils into the air, offering an organic alternative to conventional air fresheners.

Increasing Consumer Interest in Home Fragrance

The rising desire to create warm and inviting living spaces is fuelling the air freshener market. Consumers are on the lookout for products that not only improve indoor air quality but also provide calming or energising scents. As lifestyles increasingly focus on wellness, air fresheners are seen as vital for maintaining a clean and pleasant home, thus driving market growth. This trend is further amplified by the growing popularity of home decor and self-care practices, which are boosting the demand for a wide variety of air freshening products.

Growing Awareness of Indoor Air Quality

Consumers are becoming more aware of the importance of indoor air quality, particularly in urban areas with high pollution levels. This heightened awareness has led to a significant rise in demand for air fresheners that not only mask unpleasant odours but also aid in air purification. Products like air purifiers and natural, chemical-free air fresheners are gaining popularity as people seek healthier, toxin-free living environments. The focus on air quality and health has significantly influenced the expansion of the market.

Innovations in Air Freshener Technology

Advancements in air freshener technology, such as smart air fresheners and automated dispensers, are propelling market growth. These innovative solutions offer convenience, customisation, and eco-friendly options. Smart air fresheners with app integration allow consumers to adjust scent intensity or schedule fragrance releases, enhancing the overall user experience. Additionally, improvements in sustainable ingredients and long-lasting formulations are making these products more appealing to a tech-savvy and environmentally aware consumer base.

Transition to Natural and Environmentally Sustainable Products

The movement towards natural and eco-friendly products is significantly impacting the market. Consumers are showing a growing preference for air fresheners that utilise essential oils, plant-based ingredients, and biodegradable materials. These alternatives provide a healthier, chemical-free choice compared to conventional air fresheners. As awareness of environmental issues increases, both consumers and manufacturers are adopting more sustainable practices, positioning natural air fresheners as a major player in the market, especially among individuals who prioritise health and environmental stewardship.

Global Air Freshener Market Trends

The market is experiencing significant growth, fuelled by rising consumer demand for products that improve indoor air quality and create enjoyable environments. There is a noticeable shift towards eco-friendly and sustainable air fresheners, leading to an increased use of natural ingredients such as essential oils, biodegradable packaging, and formulations free from harmful chemicals. Furthermore, technological advancements are influencing the market, with the popularity of smart dispensers, automated scent control systems, and long-lasting air fresheners on the rise.

The demand for air purifiers that offer both air freshening and purification features is increasing, particularly in urban areas with high pollution levels. Additionally, the growth of e-commerce platforms is enhancing the accessibility of air fresheners, enabling consumers to discover a diverse array of products that reflect their health and sustainability priorities. The expansion of the premium segment, which includes luxurious and high-end fragrances, is also shaping market trends.

Global Air Freshener Industry Segmentation

The EMR’s report titled “Global Air Freshener Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Spray
• Gel Air Freshener
• Electric Air Freshener
• Candle Air Freshener
• Others

Breakup by Application

• Residential
• Commercial
• Automotive
• Others

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

CAGR 2025-2034 - Market by

Country

Brazil

4.3%

Australia

3.3%

Japan

3.2%

USA

2.6%

UK

2.6%

Canada

XX%

Germany

XX%

France

2.5%

China

XX%

India

XX%

Saudi Arabia

XX%

Mexico

XX%

Italy

2.4%

Global Air Freshener Market Share

According to the air freshener market report, the residential sector leads the market, benefiting from growing consumer demand for pleasant indoor environments. Air fresheners help eliminate odours, improve air quality, and create a comfortable atmosphere. As cleanliness and wellness become priorities, the residential air freshener market continues to grow. In July 2024, Initial Washroom Hygiene launched Initial Essence, a long-lasting air freshener using oxygen fuel cell technology for consistent fragrance delivery, available in four scents with odour-eliminating Neutra-lox.

In commercial spaces, air fresheners help create professional, welcoming environments, enhancing customer experiences. Businesses use them to maintain clean air, reduce odours, and increase productivity. The demand for air fresheners in offices, retail stores, and hotels rises as companies focus on improving customer satisfaction. In June 2023, Lysol launched its Air Sanitizer, an EPA-approved product that kills 99.9% of airborne viruses and bacteria while eliminating odours, helping reduce the spread of pathogens like influenza and coronavirus.

In the automotive sector, air fresheners are crucial for maintaining a pleasant driving experience. Rising consumer demand for in-car comfort boosts the air freshener market growth, as air fresheners neutralise odours and improve air quality. In April 2023, Pura launched a car fragrance diffuser combining advanced scent technology with natural fragrances, offering a personalised driving experience through features like magnetic mounting, motion detection, Bluetooth, and an app for fragrance intensity control.

Leading Companies in the Global Air Freshener Market

Key players in the air freshener market are concentrating on adopting technological innovations to gain a competitive advantage. They are embracing advancements to develop advanced air fresheners, including smart dispensers, long-lasting formulas, and eco-friendly alternatives. These innovations focus on enhancing the user experience with features such as automated scent release and adjustable intensity.

Church & Dwight Co., Inc.

Founded in 1846 and headquartered in New Jersey, United States, Church & Dwight Co. is a leading manufacturer of household, health, and personal care products. The company is best known for its iconic Arm & Hammer brand and provides a wide range of products in categories such as air care, oral hygiene, and feminine hygiene. Church & Dwight is highly regarded for its commitment to innovation, sustainability, and offering value-driven solutions to consumers worldwide.

Henkel AG & Co. KGaA

Established in 1876 and headquartered in Düsseldorf, Germany, Henkel is a key player in the consumer and industrial goods markets. The company operates in sectors including beauty care, home care, and adhesives, featuring renowned brands like Persil, Schwarzkopf, and Loctite. Henkel prioritises innovation, sustainability, and operational efficiency, maintaining a strong global presence that serves consumers in over 120 countries with high-quality products designed to meet environmental and societal needs.

Newell Brands, Inc.

Founded in 1903 and headquartered in Georgia, United States, Newell Brands is a global consumer goods company that designs, manufactures, and markets a diverse range of products. Its brand portfolio includes well-known names such as Rubbermaid, Sharpie, and Elmers. With a strong focus on innovation, Newell offers products across various sectors, including home, office, and personal care. The company is committed to sustainability and improving consumer lives through innovative and dependable solutions.

Procter & Gamble Company

Founded in 1837 and headquartered in Ohio, United States, Procter & Gamble is one of the largest consumer goods companies in the world. The company provides a wide array of products, including household care, beauty, and personal hygiene items. Its brands, such as Tide, Pampers, Gillette, and Olay, are widely recognized. Procter & Gamble is dedicated to sustainability, innovation, and social responsibility, with a focus on delivering high-quality products.

Other major players in the global air freshener market are Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Farcent Enterprise Co., Ltd, The Godrej Group, Dabur India Ltd., and S.T.Corporation, among others.