Market Research

Toys Market

Best Price Guarantee Publisher Published Date SKU
from $3,475 Evolve Business Intelligence April, 2025 EVBI19932112
Best Price Guarantee
Price from $3,475
Publisher Evolve Business Intelligence
Published Date April, 2025
SKU EVBI19932112

The Toys Market is projected to reach USD 321.24 billion by 2033, up from USD 183.21 billion in 2023, expanding at a compound annual growth rate (CAGR) of 6.54% from 2023 to 2033. This market encompasses the creation, distribution, and sale of a diverse array of playthings designed for both entertainment and educational purposes across various age groups. It includes a wide spectrum of products, ranging from traditional items like dolls and action figures to contemporary electronic gadgets and educational games. Market dynamics are shaped by trends, technological advancements, and cultural preferences, which drive innovation and product diversity. The industry features major global corporations alongside smaller, niche manufacturers, all striving to gain market share through product differentiation, branding, and strategic marketing. Additionally, the toys market is governed by regulations that ensure the safety and appropriateness of products for children.

The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.

Segments covered

By Product (Games/Puzzles, Dolls, Action Figures, Building Sets, Sports & Outdoor Toys, Plush, Others)
By Age Group (Up to 5 Years, 5 to 10 Years, Above 10 years)
By Distribution Channel (Hypermarket/Supermarket, Online Channels, specialty stores and others)

Key players

Atlas Games
Clementoni S.p.A.
GOLIATH GAMES
Hasbro
Ravensburger AG
The LEGO Group
Mattel
Tomy Company, Ltd
Vtech Holdings
Thames & Kosmos


CHAPTER 1. Executive Summary
CHAPTER 2. Scope of the Study
2.1. Market Definition
2.2. Market Scope & Segmentation
2.2.1. Objective of Report
CHAPTER 3. Evolve BI Methodology
3.1. Data Collection & Validation Approach
3.2. Market Size Estimation and Forecast
CHAPTER 4. Exclusive Analysis
4.1. Market Opportunity Score
4.1.1. Product Segement – Market Opportunity Score
4.1.2. Age Group Segment – Market Opportunity Score
4.1.3. Distribution Channel Segment – Market Opportunity Score
4.2. Key Market Influencing Indicators
CHAPTER 5. Market Insights and Trends
5.1. Value Chain Analysis
5.1.1. Raw Material
5.1.2. Manufacturing Process
5.1.3. Distribution Channel
5.1.4. End User
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Buyers
5.2.2. Bargaining Power of Suppliers
5.2.3. Threat of New Entrant
5.2.4. Threat of Substitute
5.2.5. Industry Rivalry
5.3. COVID-19 Impact and Post COVID Scenario on Toys Market
5.3.1. Impact of COVID-19
5.3.2. Government Support and Industry Revival Policies
5.3.3. Measures Taken by Companies to Mitigate Negative Impact
5.3.4. Post COVID Trend
CHAPTER 6. MArket Dynamics
6.1. Introduction
6.2. Drivers
6.2.1. Driver 1
6.2.2. Driver 2
6.2.3. Driver 3
6.3. Restraints
6.3.1. Restraint 1
6.3.2. Restraint 2
6.4. Opportunity
6.4.1. Opportunity 1
CHAPTER 7. Global Toys Market, By Product
7.1. Introduction
7.1.1. Games/Puzzles
7.1.2. Dolls
7.1.3. Action Figures
7.1.4. Building Sets
7.1.5. Sports & Outdoor Toys
7.1.6. Plush
7.1.7. Others
CHAPTER 8. Global Toys Market, By Age Group
8.1. Introduction
8.1.1. Up to 5 Years
8.1.2. 5 to 10 Years
8.1.3. Above 10 years
CHAPTER 9. Global Toys Market, By Distribution Channel
9.1. Introduction
9.1.1. Hypermarket/Supermarket
9.1.2. Online Channels
9.1.3. Specialty stores
9.1.4. Others
CHAPTER 10. Global Toys Market, By Region
10.1. Introduction
10.2. NORTH AMERICA
10.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.2.2. North America: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.2.3. North America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.2.4. North America: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.2.5. US
10.2.5.1. US: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.2.5.2. US: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.2.5.3. US: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.2.6. CANADA
10.2.6.1. Canada: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.2.6.2. Canada: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.2.6.3. Canada: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.2.7. MEXICO
10.2.7.1. Mexico: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.2.7.2. Mexico: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.2.7.3. Mexico: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3. Europe
10.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.3.2. Europe: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.3. Europe: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.4. Europe: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.5. U.K.
10.3.5.1. U.K.: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.5.2. U.K.: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.5.3. U.K.: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.6. GERMANY
10.3.6.1. Germany: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.6.2. Germany: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.6.3. Germany: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.7. FRANCE
10.3.7.1. France: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.7.2. France: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.7.3. France: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.8. ITALY
10.3.8.1. Italy: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.8.2. Italy: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.8.3. Italy: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.9. SPAIN
10.3.9.1. Spain: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.9.2. Spain: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.9.3. Spain: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.10. BENELUX
10.3.10.1. BeNeLux: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.10.2. BeNeLux: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.10.3. BeNeLux: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.11. RUSSIA
10.3.11.1. Russia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.11.2. Russia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.11.3. Russia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.3.12. REST OF EUROPE
10.3.12.1. Rest of Europe: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.3.12.2. Rest of Europe: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.3.12.3. Rest of Europe: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4. Asia Pacific
10.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.4.2. Asia Pacific: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.3. Asia Pacific: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.4. Asia Pacific: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.5. CHINA
10.4.5.1. China: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.5.2. China: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.5.3. China: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.6. JAPAN
10.4.6.1. Japan: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.6.2. Japan: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.6.3. Japan: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.7. INDIA
10.4.7.1. India: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.7.2. India: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.7.3. India: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.8. SOUTH KOREA
10.4.8.1. South Korea: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.8.2. South Korea: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.8.3. South Korea: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.9. THAILAND
10.4.9.1. Thailand: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.9.2. Thailand: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.9.3. Thailand: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.10. INDONESIA
10.4.10.1. Indonesia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.10.2. Indonesia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.10.3. Indonesia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.11. MALAYSIA
10.4.11.1. Malaysia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.11.2. Malaysia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.11.3. Malaysia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.12. AUSTRALIA
10.4.12.1. Australia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.12.2. Australia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.12.3. Australia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.4.13. REST FO ASIA PACIFIC
10.4.13.1. Rest fo Asia Pacific: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.4.13.2. Rest fo Asia Pacific: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.4.13.3. Rest fo Asia Pacific: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.5. South America
10.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.5.2. South America: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.5.3. South America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.5.4. South America: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.5.5. BRAZIL
10.5.5.1. Brazil: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.5.5.2. Brazil: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.5.5.3. Brazil: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.5.6. ARGENTINA
10.5.6.1. Argentina: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.5.6.2. Argentina: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.5.6.3. Argentina: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.5.7. REST OF SOUTH AMERICA
10.5.7.1. Rest of South America: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.5.7.2. Rest of South America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.5.7.3. Rest of South America: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.6. Middle East & Africa
10.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
10.6.2. Middle East & Africa: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.6.3. Middle East & Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.6.4. Middle East & Africa: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.6.5. SAUDI ARABIA
10.6.5.1. Saudi Arabia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.6.5.2. Saudi Arabia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.6.5.3. Saudi Arabia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.6.6. UAE
10.6.6.1. UAE: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.6.6.2. UAE: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.6.6.3. UAE: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.6.7. EGYPT
10.6.7.1. Egypt: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.6.7.2. Egypt: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.6.7.3. Egypt: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.6.8. SOUTH AFRICA
10.6.8.1. South Africa: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.6.8.2. South Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.6.8.3. South Africa: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
10.6.9. REST OF MIDDLE EAST & AFRICA
10.6.9.1. Rest of Middle East & Africa: Market Size and Forecast, By Product, 2023 – 2033 ($ Million)
10.6.9.2. Rest of Middle East & Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
10.6.9.3. Rest of Middle East & Africa: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million)
CHAPTER 12. Competitive Landscape
12.1. Competitior Benchmarking 2023
12.2. Market Share Analysis
12.3. Key Developments Analysis By Top 5 Companies
12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
CHAPTER 13. Company Profiles
13.1. Atlas Games
13.1.1. Business Overview
13.1.2. Financial Analysis
13.1.2.1. Business Segment Revenue, 2020, 2021, 2022, $ Million
13.1.2.2. Geographic Revenue Mix, 2022 (% Share)
13.1.3. Product Portfolio
13.1.4. Recent Development and Strategies Adopted
13.1.5. SWOT Analysis
13.2. Clementoni S.p.A.
13.3. GOLIATH GAMES
13.4. Hasbro
13.5. Ravensburger AG
13.6. The LEGO Group
13.7. Mattel
13.8. Tomy Company, Ltd
13.9. Vtech Holdings
13.10. Genie AI Ltd

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