Toys Market

Published Apr 14, 2025

SKU # EVBI19932112

Description

The Toys Market is projected to reach USD 321.24 billion by 2033, up from USD 183.21 billion in 2023, expanding at a compound annual growth rate (CAGR) of 6.54% from 2023 to 2033. This market encompasses the creation, distribution, and sale of a diverse array of playthings designed for both entertainment and educational purposes across various age groups. It includes a wide spectrum of products, ranging from traditional items like dolls and action figures to contemporary electronic gadgets and educational games. Market dynamics are shaped by trends, technological advancements, and cultural preferences, which drive innovation and product diversity. The industry features major global corporations alongside smaller, niche manufacturers, all striving to gain market share through product differentiation, branding, and strategic marketing. Additionally, the toys market is governed by regulations that ensure the safety and appropriateness of products for children.

The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.

Segments covered

By Product (Games/Puzzles, Dolls, Action Figures, Building Sets, Sports & Outdoor Toys, Plush, Others)
By Age Group (Up to 5 Years, 5 to 10 Years, Above 10 years)
By Distribution Channel (Hypermarket/Supermarket, Online Channels, specialty stores and others)

Key players

Atlas Games
Clementoni S.p.A.
GOLIATH GAMES
Hasbro
Ravensburger AG
The LEGO Group
Mattel
Tomy Company, Ltd
Vtech Holdings
Thames & Kosmos

CHAPTER 1. Executive Summary: CHAPTER 2. Scope of the Study; 2.1. Market Definition; 2.2. Market Scope & Segmentation; 2.2.1. Objective of Report; CHAPTER 3. Evolve BI Methodology; 3.1. Data Collection & Validation Approach; 3.2. Market Size Estimation and Forecast; CHAPTER 4. Exclusive Analysis; 4.1. Market Opportunity Score; 4.1.1. Product Segement – Market Opportunity Score; 4.1.2. Age Group Segment – Market Opportunity Score; 4.1.3. Distribution Channel Segment – Market Opportunity Score; 4.2. Key Market Influencing Indicators; CHAPTER 5. Market Insights and Trends; 5.1. Value Chain Analysis; 5.1.1. Raw Material; 5.1.2. Manufacturing Process; 5.1.3. Distribution Channel; 5.1.4. End User; 5.2. Porter’s Five Forces Analysis; 5.2.1. Bargaining Power of Buyers; 5.2.2. Bargaining Power of Suppliers; 5.2.3. Threat of New Entrant; 5.2.4. Threat of Substitute; 5.2.5. Industry Rivalry; 5.3. COVID-19 Impact and Post COVID Scenario on Toys Market; 5.3.1. Impact of COVID-19; 5.3.2. Government Support and Industry Revival Policies; 5.3.3. Measures Taken by Companies to Mitigate Negative Impact; 5.3.4. Post COVID Trend; CHAPTER 6. MArket Dynamics; 6.1. Introduction; 6.2. Drivers; 6.2.1. Driver 1; 6.2.2. Driver 2; 6.2.3. Driver 3; 6.3. Restraints; 6.3.1. Restraint 1; 6.3.2. Restraint 2; 6.4. Opportunity; 6.4.1. Opportunity 1; CHAPTER 7. Global Toys Market, By Product; 7.1. Introduction; 7.1.1. Games/Puzzles; 7.1.2. Dolls; 7.1.3. Action Figures; 7.1.4. Building Sets; 7.1.5. Sports & Outdoor Toys; 7.1.6. Plush; 7.1.7. Others; CHAPTER 8. Global Toys Market, By Age Group; 8.1. Introduction; 8.1.1. Up to 5 Years; 8.1.2. 5 to 10 Years; 8.1.3. Above 10 years; CHAPTER 9. Global Toys Market, By Distribution Channel; 9.1. Introduction; 9.1.1. Hypermarket/Supermarket; 9.1.2. Online Channels; 9.1.3. Specialty stores; 9.1.4. Others; CHAPTER 10. Global Toys Market, By Region; 10.1. Introduction; 10.2. NORTH AMERICA; 10.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million); 10.2.2. North America: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.2.3. North America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.2.4. North America: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.2.5. US; 10.2.5.1. US: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.2.5.2. US: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.2.5.3. US: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.2.6. CANADA; 10.2.6.1. Canada: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.2.6.2. Canada: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.2.6.3. Canada: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.2.7. MEXICO; 10.2.7.1. Mexico: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.2.7.2. Mexico: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.2.7.3. Mexico: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3. Europe; 10.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million); 10.3.2. Europe: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.3. Europe: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.4. Europe: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.5. U.K.; 10.3.5.1. U.K.: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.5.2. U.K.: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.5.3. U.K.: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.6. GERMANY; 10.3.6.1. Germany: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.6.2. Germany: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.6.3. Germany: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.7. FRANCE; 10.3.7.1. France: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.7.2. France: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.7.3. France: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.8. ITALY; 10.3.8.1. Italy: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.8.2. Italy: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.8.3. Italy: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.9. SPAIN; 10.3.9.1. Spain: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.9.2. Spain: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.9.3. Spain: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.10. BENELUX; 10.3.10.1. BeNeLux: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.10.2. BeNeLux: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.10.3. BeNeLux: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.11. RUSSIA; 10.3.11.1. Russia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.11.2. Russia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.11.3. Russia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.3.12. REST OF EUROPE; 10.3.12.1. Rest of Europe: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.3.12.2. Rest of Europe: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.3.12.3. Rest of Europe: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4. Asia Pacific; 10.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million); 10.4.2. Asia Pacific: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.3. Asia Pacific: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.4. Asia Pacific: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.5. CHINA; 10.4.5.1. China: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.5.2. China: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.5.3. China: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.6. JAPAN; 10.4.6.1. Japan: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.6.2. Japan: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.6.3. Japan: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.7. INDIA; 10.4.7.1. India: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.7.2. India: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.7.3. India: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.8. SOUTH KOREA; 10.4.8.1. South Korea: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.8.2. South Korea: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.8.3. South Korea: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.9. THAILAND; 10.4.9.1. Thailand: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.9.2. Thailand: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.9.3. Thailand: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.10. INDONESIA; 10.4.10.1. Indonesia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.10.2. Indonesia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.10.3. Indonesia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.11. MALAYSIA; 10.4.11.1. Malaysia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.11.2. Malaysia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.11.3. Malaysia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.12. AUSTRALIA; 10.4.12.1. Australia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.12.2. Australia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.12.3. Australia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.4.13. REST FO ASIA PACIFIC; 10.4.13.1. Rest fo Asia Pacific: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.4.13.2. Rest fo Asia Pacific: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.4.13.3. Rest fo Asia Pacific: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.5. South America; 10.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million); 10.5.2. South America: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.5.3. South America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.5.4. South America: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.5.5. BRAZIL; 10.5.5.1. Brazil: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.5.5.2. Brazil: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.5.5.3. Brazil: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.5.6. ARGENTINA; 10.5.6.1. Argentina: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.5.6.2. Argentina: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.5.6.3. Argentina: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.5.7. REST OF SOUTH AMERICA; 10.5.7.1. Rest of South America: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.5.7.2. Rest of South America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.5.7.3. Rest of South America: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.6. Middle East & Africa; 10.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million); 10.6.2. Middle East & Africa: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.6.3. Middle East & Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.6.4. Middle East & Africa: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.6.5. SAUDI ARABIA; 10.6.5.1. Saudi Arabia: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.6.5.2. Saudi Arabia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.6.5.3. Saudi Arabia: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.6.6. UAE; 10.6.6.1. UAE: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.6.6.2. UAE: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.6.6.3. UAE: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.6.7. EGYPT; 10.6.7.1. Egypt: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.6.7.2. Egypt: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.6.7.3. Egypt: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.6.8. SOUTH AFRICA; 10.6.8.1. South Africa: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.6.8.2. South Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.6.8.3. South Africa: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); 10.6.9. REST OF MIDDLE EAST & AFRICA; 10.6.9.1. Rest of Middle East & Africa: Market Size and Forecast, By Product, 2023 – 2033 ($ Million); 10.6.9.2. Rest of Middle East & Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million); 10.6.9.3. Rest of Middle East & Africa: Market Size and Forecast, By Distribution Channel, 2023 – 2033 ($ Million); CHAPTER 12. Competitive Landscape; 12.1. Competitior Benchmarking 2023; 12.2. Market Share Analysis; 12.3. Key Developments Analysis By Top 5 Companies; 12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players; CHAPTER 13. Company Profiles; 13.1. Atlas Games; 13.1.1. Business Overview; 13.1.2. Financial Analysis; 13.1.2.1. Business Segment Revenue, 2020, 2021, 2022, $ Million; 13.1.2.2. Geographic Revenue Mix, 2022 (% Share); 13.1.3. Product Portfolio; 13.1.4. Recent Development and Strategies Adopted; 13.1.5. SWOT Analysis; 13.2. Clementoni S.p.A.; 13.3. GOLIATH GAMES; 13.4. Hasbro; 13.5. Ravensburger AG; 13.6. The LEGO Group; 13.7. Mattel; 13.8. Tomy Company, Ltd; 13.9. Vtech Holdings; 13.10. Genie AI Ltd

Pricing

Currency Rates

Single User Email from Publisher $3,475
Global Site License Email from Publisher $5,250

How Do Licenses Work?

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.

Chat Now