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Online Travel Agency (OTA) Market

Publisher Evolve Business Intelligence
Published Apr 14, 2025
SKU # EVBI19932139

Description

The Online Travel Agency (OTA) Market is projected to reach USD 475.32 billion by 2033, up from USD 265.41 billion in 2023, reflecting a compound annual growth rate (CAGR) of 6.74% over this period. The market encompasses digital platforms that facilitate the booking of travel services, such as flights, hotels, car rentals, and vacation packages, all managed online. These platforms provide users with convenient access to a broad range of travel options and often feature competitive pricing. OTAs earn revenue through commissions from service providers and transaction fees from users. Key players in the market include Expedia, Booking.com, and Airbnb. The market's substantial growth is driven by increasing internet usage and a growing preference for self-service travel arrangements.

The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.

Segments covered

By Types of Platform (Mobile and Desktop)
By Service Type (Transportation, Travel Accommodation and Vacation Packages)
By Age Group (22-31, 32-43, 44-56 and >56)
By Application (Making Reservations, Translation Service, Directional Guidance, and Audio Guidance)

Key players

Booking Holdings
TripAdvisor
Expedia
HOMEWAY
MAKEMYTRIP
VOYAGES
Com International, Ltd.
THOMAS COOK GROUP PLC
Airbnb
TRIVAGO GMBH

Table of Contents

CHAPTER 1. Executive Summary
CHAPTER 2. Scope of the Study
2.1. Market Definition
2.2. Market Scope & Segmentation
2.2.1. Objective of Report
CHAPTER 3. Evolve BI Methodology
3.1. Data Collection & Validation Approach
3.2. Market Size Estimation and Forecast
CHAPTER 4. Exclusive Analysis
4.1. Market Opportunity Score
4.1.1. Types of Platform Segement – Market Opportunity Score
4.1.2. Service Type Segment – Market Opportunity Score
4.1.3. Age GroupSegment – Market Opportunity Score
4.1.4. Application Segment – Market Opportunity Score
4.2. Key Market Influencing Indicators
CHAPTER 5. Market Insights and Trends
5.1. Value Chain Analysis
5.1.1. Types of Platform
5.1.2. Manufacturing Process
5.1.3. Distribution Channel
5.1.4. End User
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Buyers
5.2.2. Bargaining Power of Suppliers
5.2.3. Threat of New Entrant
5.2.4. Threat of Substitute
5.2.5. Industry Rivalry
5.3. COVID-19 Impact and Post COVID Scenario on Online Travel Agency (OTA) Market
5.3.1. Impact of COVID-19
5.3.2. Government Support and Industry Revival Policies
5.3.3. Measures Taken by Companies to Mitigate Negative Impact
5.3.4. Post COVID Trend
CHAPTER 6. MArket Dynamics
6.1. Introduction
6.2. Drivers
6.2.1. Driver 1
6.2.2. Driver 2
6.2.3. Driver 3
6.3. Restraints
6.3.1. Restraint 1
6.3.2. Restraint 2
6.4. Opportunity
6.4.1. Opportunity 1
CHAPTER 7. Global Online Travel Agency (OTA) Market, By Types of Platform
7.1. Introduction
7.1.1. Transportation
7.1.2. Travel Accommodations
7.1.3. Vacation Packages
CHAPTER 8. Global Online Travel Agency (OTA) Market, By Service Type
8.1. Introduction
8.1.1. Mobile
8.1.2. Desktop
CHAPTER 9. Global Online Travel Agency (OTA) Market, By Age Group
9.1. Introduction
9.1.1. 22-31
9.1.2. 32-43
9.1.3. 44-56
9.1.4. >56
CHAPTER 10. Global Online Travel Agency (OTA) Market, By Application
10.1. Introduction
10.1.1. Reservations
10.1.2. Translational Service
10.1.3. Directional Guidance
10.1.4. Audio Guidance
CHAPTER 11. Global Online Travel Agency (OTA) Market, By Region
11.1. Introduction
11.2. NORTH AMERICA
11.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.2.2. North America: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.2.3. North America: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.2.4. North America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.2.5. North America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.2.6. US
11.2.6.1. US: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.2.6.2. US: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.2.6.3. US: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.2.6.4. US: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.2.7. CANADA
11.2.7.1. Canada: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.2.7.2. Canada: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.2.7.3. Canada: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.2.7.4. Canada: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.2.8. MEXICO
11.2.8.1. Mexico: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.2.8.2. Mexico: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.2.8.3. Mexico: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.2.8.4. Mexico: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3. Europe
11.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.3.2. Europe: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.3. Europe: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.4. Europe: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.5. Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.6. U.K.
11.3.6.1. U.K.: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.6.2. U.K.: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.6.3. U.K.: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.6.4. U.K.: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.7. GERMANY
11.3.7.1. Germany: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.7.2. Germany: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.7.3. Germany: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.7.4. Germany: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.8. FRANCE
11.3.8.1. France: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.8.2. France: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.8.3. France: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.8.4. France: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.9. ITALY
11.3.9.1. Italy: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.9.2. Italy: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.9.3. Italy: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.9.4. Italy: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.10. SPAIN
11.3.10.1. Spain: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.10.2. Spain: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.10.3. Spain: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.10.4. Spain: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.11. BENELUX
11.3.11.1. BeNeLux: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.11.2. BeNeLux: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.11.3. BeNeLux: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.11.4. BeNeLux: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.12. RUSSIA
11.3.12.1. Russia: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.12.2. Russia: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.12.3. Russia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.12.4. Russia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.13. REST OF EUROPE
11.3.13.1. Rest of Europe: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.3.13.2. Rest of Europe: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.3.13.3. Rest of Europe: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.3.13.4. Rest of Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4. Asia Pacific
11.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.4.2. Asia Pacific: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.3. Asia Pacific: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.4. Asia Pacific: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.5. Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.6. CHINA
11.4.6.1. China: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.6.2. China: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.6.3. China: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.6.4. China: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.7. JAPAN
11.4.7.1. Japan: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.7.2. Japan: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.7.3. Japan: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.7.4. Japan: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.8. INDIA
11.4.8.1. India: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.8.2. India: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.8.3. India: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.8.4. India: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.9. SOUTH KOREA
11.4.9.1. South Korea: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.9.2. South Korea: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.9.3. South Korea: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.9.4. South Korea: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.10. THAILAND
11.4.10.1. Thailand: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.10.2. Thailand: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.10.3. Thailand: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.10.4. Thailand: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.11. INDONESIA
11.4.11.1. Indonesia: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.11.2. Indonesia: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.11.3. Indonesia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.11.4. Indonesia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.12. MALAYSIA
11.4.12.1. Malaysia: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.12.2. Malaysia: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.12.3. Malaysia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.12.4. Malaysia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.13. AUSTRALIA
11.4.13.1. Australia: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.13.2. Australia: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.13.3. Australia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.13.4. Australia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.14. REST FO ASIA PACIFIC
11.4.14.1. Rest fo Asia Pacific: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.4.14.2. Rest fo Asia Pacific: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.4.14.3. Rest fo Asia Pacific: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.4.14.4. Rest fo Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5. South America
11.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.5.2. South America: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.5.3. South America: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.5.4. South America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.5.5. South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5.6. BRAZIL
11.5.6.1. Brazil: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.5.6.2. Brazil: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.5.6.3. Brazil: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.5.6.4. Brazil: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5.7. ARGENTINA
11.5.7.1. Argentina: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.5.7.2. Argentina: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.5.7.3. Argentina: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.5.7.4. Argentina: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5.8. REST OF SOUTH AMERICA
11.5.8.1. Rest of South America: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.5.8.2. Rest of South America: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.5.8.3. Rest of South America: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.5.8.4. Rest of South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6. Middle East & Africa
11.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.6.2. Middle East & Africa: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.6.3. Middle East & Africa: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.6.4. Middle East & Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.6.5. Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.6. SAUDI ARABIA
11.6.6.1. Saudi Arabia: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.6.6.2. Saudi Arabia: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.6.6.3. Saudi Arabia: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.6.6.4. Saudi Arabia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.7. UAE
11.6.7.1. UAE: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.6.7.2. UAE: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.6.7.3. UAE: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.6.7.4. UAE: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.8. EGYPT
11.6.8.1. Egypt: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.6.8.2. Egypt: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.6.8.3. Egypt: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.6.8.4. Egypt: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.9. SOUTH AFRICA
11.6.9.1. South Africa: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.6.9.2. South Africa: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.6.9.3. South Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.6.9.4. South Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.10. REST OF MIDDLE EAST & AFRICA
11.6.10.1. Rest of Middle East & Africa: Market Size and Forecast, By Types of Platform, 2023 – 2033 ($ Million)
11.6.10.2. Rest of Middle East & Africa: Market Size and Forecast, By Service Type, 2023 – 2033 ($ Million)
11.6.10.3. Rest of Middle East & Africa: Market Size and Forecast, By Age Group,2023 – 2033 ($ Million)
11.6.10.4. Rest of Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
CHAPTER 12. Competitive Landscape
12.1. Competitior Benchmarking 2023
12.2. Market Share Analysis
12.3. Key Developments Analysis By Top 5 Companies
12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
CHAPTER 13. Company Profiles
13.1. Booking Holdings
13.1.1. Business Overview
13.1.2. Financial Analysis
13.1.2.1. Business Segment Revenue, 2018, 2019, 2020, $ Million
13.1.2.2. Geographic Revenue Mix, 2020 (% Share)
13.1.3. Product Portfolio
13.1.4. Recent Development and Strategies Adopted
13.1.5. SWOT Analysis
13.2. TripAdvisor
13.3. Expedia
13.4. HOMEWAY
13.5. MAKEMYTRIP
13.6. VOYAGES
13.7. Com International, Ltd.
13.8. THOMAS COOK GROUP PLC
13.9. Airbnb
13.10. TRIVAGO GMBH

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