The global Internet Advertising market was valued at $391.44 billion in 2020 and is projected to grow to $1.39 trillion by 2028, at a compound annual growth rate (CAGR) of 16.74% from 2021 to 2028. This substantial growth is driven by a variety of macro and microeconomic factors, including the widespread adoption of smartphones.
The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.
Segments covered
By Platform Type (Mobile, Laptop, Desktop, & Tablets, Others)
By Pricing/Revenue Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, Others)
By Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Others)
By End-User (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others)
Key players
Alibaba Group Holding Limited
Google
Baidu, Inc.
com, Inc.
International Business Machines Corporation
Facebook, Inc.
Microsoft Corporation
Twitter Inc.
Verizon Communications Inc.
Hulu
- Chapter 1. Executive Summary
- Chapter 2. Scope Of The Study
- 2.1. Market Definition
- 2.2. Scope Of The Study
- 2.2.1. Objectives of Report
- Chapter 3. Evolve BI Methodology
- Chapter 4. Market Insights and Trends
- 4.1. Supply/ Value Chain Analysis
- 4.2. Porter’s Five Forces Analysis
- 4.2.1. Threat Of New Entrants
- 4.2.2. Bargaining Power Of Buyers
- 4.2.3. Bargaining Power Of Suppliers
- 4.2.4. Threat Of Substitutes
- 4.2.5. Industry Rivalry
- 4.3. Impact of COVID-19 on Internet Advertising Market
- 4.3.1. Impact on Market Size
- 4.3.2. End-User Trend, Preferences and Budget Impact
- 4.3.3. Regulatory Framework/Government Policies
- 4.3.4. Key Players Strategy to Tackle Negative Impact
- 4.3.5. Opportunity Window
- Chapter 5. Market Dynamics
- 5.1. Introduction
- 5.2. DRO Analysis
- 5.2.1. Drivers
- 5.2.2. Restraints
- 5.2.3. Opportunities
- Chapter 6. Global Internet Advertising Market, By Platform Type
- 6.1. Introduction
- 6.2. Mobile
- 6.3. Laptop, Desktop, & Tablets
- 6.4. Others
- Chapter 7. Global Internet Advertising Market, By Pricing/Revenue Model
- 7.1. Introduction
- 7.2. Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
- 7.3. Performance Based Advertising
- 7.4. Hybrid
- 7.5. Others
- Chapter 8. Global Internet Advertising Market, By Ad Format
- 8.1. Introduction
- 8.2. Search Engine Advertising/Search Engine Marketing
- 8.3. Display Advertising
- 8.4. Mobile Advertising
- 8.5. Social Media Advertising
- 8.6. Video Advertising
- 8.7. Online Classifieds Ads
- 8.8. Others
- Chapter 9. Global Internet Advertising Market, By End-User
- 9.1. Introduction
- 9.2. Automotive
- 9.3. Healthcare
- 9.4. Media & Entertainment
- 9.5. BFSI
- 9.6. Education
- 9.7. Retail & Consumer Goods
- 9.8. Transport & Tourism
- 9.9. IT & Telecom
- 9.10. Others
- Chapter 10. Global Internet Advertising Market, By Region
- 10.1. Introduction
- 10.2. North America
- 10.2.1. Introduction
- 10.2.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.2.3. Market Size and Forecast, By Country, 2020 - 2028
- 10.2.4. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.2.5. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.2.6. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.2.7. Market Size and Forecast, By End-User, 2020 - 2028
- 10.2.8. US
- 10.2.8.1. Introduction
- 10.2.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.2.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.2.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.2.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.2.8.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.2.9. Canada
- 10.2.9.1. Introduction
- 10.2.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.2.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.2.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.2.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.2.9.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.3.3. Market Size and Forecast, By Country, 2020 - 2028
- 10.3.4. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.3.5. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.3.6. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.3.7. Market Size and Forecast, By End-User, 2020 - 2028
- 10.3.8. Germany
- 10.3.8.1. Introduction
- 10.3.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.3.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.3.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.3.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.3.8.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.3.9. France
- 10.3.9.1. Introduction
- 10.3.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.3.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.3.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.3.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.3.9.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.3.10. UK
- 10.3.10.1. Introduction
- 10.3.10.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.3.10.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.3.10.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.3.10.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.3.10.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.3.11. Italy
- 10.3.11.1. Introduction
- 10.3.11.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.3.11.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.3.11.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.3.11.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.3.11.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.3.12. Rest Of Europe
- 10.3.12.1. Introduction
- 10.3.12.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.3.12.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.3.12.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.3.12.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.3.12.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.4. Asia-Pacific
- 10.4.1. Introduction
- 10.4.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.4.3. Market Size and Forecast, By Country, 2020 - 2028
- 10.4.4. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.4.5. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.4.6. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.4.7. Market Size and Forecast, By End-User, 2020 - 2028
- 10.4.8. China
- 10.4.8.1. Introduction
- 10.4.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.4.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.4.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.4.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.4.8.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.4.9. India
- 10.4.9.1. Introduction
- 10.4.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.4.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.4.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.4.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.4.9.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.4.10. Japan
- 10.4.10.1. Introduction
- 10.4.10.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.4.10.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.4.10.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.4.10.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.4.10.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.4.11. South Korea
- 10.4.11.1. Introduction
- 10.4.11.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.4.11.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.4.11.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.4.11.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.4.11.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.4.12. Rest Of Asia-Pacific
- 10.4.12.1. Introduction
- 10.4.12.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.4.12.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.4.12.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.4.12.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.4.12.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.5. Rest Of The World (RoW)
- 10.5.1. Introduction
- 10.5.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.5.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.5.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.5.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.5.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.5.7. Market Size and Forecast, By Region, 2020 - 2028
- 10.5.8. South America
- 10.5.8.1. Introduction
- 10.5.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.5.8.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.5.8.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.5.8.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.5.8.6. Market Size and Forecast, By End-User, 2020 - 2028
- 10.5.9. Middle East & Africa
- 10.5.9.1. Introduction
- 10.5.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 10.5.9.3. Market Size and Forecast, By Platform Type, 2020 - 2028
- 10.5.9.4. Market Size and Forecast, By Pricing/Revenue Model, 2020 - 2028
- 10.5.9.5. Market Size and Forecast, By Ad Format, 2020 - 2028
- 10.5.9.6. Market Size and Forecast, By End-User, 2020 - 2028
- Chapter 11. Competitive Landscape
- 11.1. Introduction
- 11.2. Vendor Share Analysis, 2020/Key Players Positioning, 2020
- Chapter 12. Company Profiles
- 12.1. Alibaba Group Holding Limited
- 12.1.1. Business Overview
- 12.1.2. Financial Analysis
- 12.1.3. Product Portfolio
- 12.1.4. Recent Development and Strategies Adopted
- 12.1.5. SWOT Analysis
- 12.2. Google
- 12.2.1. Business Overview
- 12.2.2. Financial Analysis
- 12.2.3. Product Portfolio
- 12.2.4. Recent Development and Strategies Adopted
- 12.2.5. SWOT Analysis
- 12.3. Baidu, Inc.
- 12.3.1. Business Overview
- 12.3.2. Financial Analysis
- 12.3.3. Product Portfolio
- 12.3.4. Recent Development and Strategies Adopted
- 12.3.5. SWOT Analysis
- 12.4. Amazon.com, Inc.
- 12.4.1. Business Overview
- 12.4.2. Financial Analysis
- 12.4.3. Product Portfolio
- 12.4.4. Recent Development and Strategies Adopted
- 12.4.5. SWOT Analysis
- 12.5. International Business Machines Corporation
- 12.5.1. Business Overview
- 12.5.2. Financial Analysis
- 12.5.3. Product Portfolio
- 12.5.4. Recent Development and Strategies Adopted
- 12.5.5. SWOT Analysis
- 12.6. Facebook, Inc.
- 12.6.1. Business Overview
- 12.6.2. Financial Analysis
- 12.6.3. Product Portfolio
- 12.6.4. Recent Development and Strategies Adopted
- 12.6.5. SWOT Analysis
- 12.7. Microsoft Corporation
- 12.7.1. Business Overview
- 12.7.2. Financial Analysis
- 12.7.3. Product Portfolio
- 12.7.4. Recent Development and Strategies Adopted
- 12.7.5. SWOT Analysis
- 12.8. Twitter Inc.
- 12.8.1. Business Overview
- 12.8.2. Financial Analysis
- 12.8.3. Product Portfolio
- 12.8.4. Recent Development and Strategies Adopted
- 12.8.5. SWOT Analysis
- 12.9. Verizon Communications Inc.
- 12.9.1. Business Overview
- 12.9.2. Financial Analysis
- 12.9.3. Product Portfolio
- 12.9.4. Recent Development and Strategies Adopted
- 12.9.5. SWOT Analysis
- 12.10. Hulu
- 12.10.1. Business Overview
- 12.10.2. Financial Analysis
- 12.10.3. Product Portfolio
- 12.10.4. Recent Development and Strategies Adopted
- 12.10.5. SWOT Analysis
- Chapter 13. Key Takeaways
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