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Customer Journey Analytics Market

Publisher Evolve Business Intelligence
Published Apr 14, 2025
SKU # EVBI19932186

Description

The Customer Journey Analytics Market is anticipated to reach USD 29.74 billion by 2033, up from USD 8.34 billion in 2023, reflecting a compound annual growth rate (CAGR) of 17.41% over the forecast period. This market encompasses tools, software, and methodologies designed to track, analyze, and optimize the customer journey across multiple touchpoints and channels. Customer journey analytics involves gathering data from various stages of the customer lifecycle—such as awareness, consideration, purchase, and post-purchase—to gain insights into customer behaviors, preferences, and experiences. By leveraging this analysis, businesses can enhance customer engagement, tailor marketing strategies, improve customer satisfaction, and drive growth in sales.

The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.

Segments covered

By Component (Solutions, Services)
By Deployment mode (On-premises, Cloud)
By Application (Customer Segmentation and Targeting, Customer Experience Management, Brand Management, Others)
By Data source (Web, Social Media, Mobile, Email)

Key players

Google
Microsoft
Genesys
Teradata
Amperity
Pointillist
BryterCX
inQuba
Kitewhee
Verint

Table of Contents

CHAPTER 1. Executive Summary
CHAPTER 2. Scope of the Study
2.1. Market Definition
2.2. Market Scope & Segmentation
2.2.1. Objective of Report
CHAPTER 3. Evolve BI Methodology
3.1. Data Collection & Validation Approach
3.2. Market Size Estimation and Forecast
CHAPTER 4. Exclusive Analysis
4.1. Market Opportunity Score
4.1.1. Component Segement – Market Opportunity Score
4.1.2. Data Source Segment – Market Opportunity Score
4.1.3. Deployment Mode Segment – Market Opportunity Score
4.1.4. Application Segment – Market Opportunity Score
4.2. Key Market Influencing Indicators
CHAPTER 5. Market Insights and Trends
5.1. Value Chain Analysis
5.1.1. Raw Material
5.1.2. Manufacturing Process
5.1.3. Distribution Channel
5.1.4. End Users
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Buyers
5.2.2. Bargaining Power of Suppliers
5.2.3. Threat of New Entrant
5.2.4. Threat of Substitute
5.2.5. Industry Rivalry
5.3. COVID-19 Impact and Post COVID Scenario on Customer Journey Analytics Market
5.3.1. Impact of COVID-19
5.3.2. Government Support and Industry Revival Policies
5.3.3. Measures Taken by Companies to Mitigate Negative Impact
5.3.4. Post COVID Trend
CHAPTER 6. MArket Dynamics
6.1. Introduction
6.2. Drivers
6.2.1. Driver 1
6.2.2. Driver 2
6.2.3. Driver 3
6.3. Restraints
6.3.1. Restraint 1
6.3.2. Restraint 2
6.4. Opportunity
6.4.1. Opportunity 1
CHAPTER 7. Customer Journey Analytics Market, By Component
7.1. Introduction
7.1.1. Solutions
7.1.2. Services
CHAPTER 8. Customer Journey Analytics Market, By Data Source
8.1. Introduction
8.1.1. Web
8.1.2. Social Media
8.1.3. Mobile
8.1.4. Email
CHAPTER 9. Customer Journey Analytics Market, By Deployment Mode
9.1. Introduction
9.1.1. On-premises
9.1.2. Cloud
CHAPTER 10. Customer Journey Analytics Market, By Application
10.1.Introduction
10.1.1. Customer Segmentation and Targeting
10.1.2. Customer Experience Management
10.1.3. Brand Management
10.1.4. Others
CHAPTER 11. Customer Journey Analytics Market, By Region
11.1. Introduction
11.2. NORTH AMERICA
11.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.2.2. North America: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.2.3. North America: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.2.4. North America: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.2.5. North America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.2.6. US
11.2.6.1. US: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.2.6.2. US: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.2.6.3. US: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.2.6.4. US: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.2.7. CANADA
11.2.7.1. Canada: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.2.7.2. Canada: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.2.7.3. Canada: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.2.7.4. Canada: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.2.8. MEXICO
11.2.8.1. Mexico: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.2.8.2. Mexico: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.2.8.3. Mexico: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.2.8.4. Mexico: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3. Europe
11.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.3.2. Europe: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.3. Europe: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.4. Europe: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.5. Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.6. U.K.
11.3.6.1. U.K.: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.6.2. U.K.: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.6.3. U.K.: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.6.4. U.K.: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.7. GERMANY
11.3.7.1. Germany: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.7.2. Germany: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.7.3. Germany: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.7.4. Germany: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.8. FRANCE
11.3.8.1. France: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.8.2. France: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.8.3. France: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.8.4. France: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.9. ITALY
11.3.9.1. Italy: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.9.2. Italy: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.9.3. Italy: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.9.4. Italy: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.10. SPAIN
11.3.10.1. Spain: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.10.2. Spain: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.10.3. Spain: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.10.4. Spain: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.11. BENELUX
11.3.11.1. BeNeLux: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.11.2. BeNeLux: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.11.3. BeNeLux: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.11.4. BeNeLux: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.12. RUSSIA
11.3.12.1. Russia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.12.2. Russia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.12.3. Russia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.12.4. Russia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.3.13. REST OF EUROPE
11.3.13.1. Rest of Europe: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.3.13.2. Rest of Europe: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.3.13.3. Rest of Europe: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.3.13.4. Rest of Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4. Asia Pacific
11.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.4.2. Asia Pacific: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.3. Asia Pacific: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.4. Asia Pacific: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.5. Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.6. CHINA
11.4.6.1. China: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.6.2. China: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.6.3. China: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.6.4. China: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.7. JAPAN
11.4.7.1. Japan: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.7.2. Japan: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.7.3. Japan: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.7.4. Japan: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.8. INDIA
11.4.8.1. India: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.8.2. India: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.8.3. India: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.8.4. India: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.9. SOUTH KOREA
11.4.9.1. South Korea: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.9.2. South Korea: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.9.3. South Korea: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.9.4. South Korea: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.10. THAILAND
11.4.10.1. Thailand: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.10.2. Thailand: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.10.3. Thailand: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.10.4. Thailand: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.11. INDONESIA
11.4.11.1. Indonesia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.11.2. Indonesia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.11.3. Indonesia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.11.4. Indonesia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.12. MALAYSIA
11.4.12.1. Malaysia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.12.2. Malaysia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.12.3. Malaysia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.12.4. Malaysia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.13. AUSTRALIA
11.4.13.1. Australia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.13.2. Australia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.13.3. Australia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.13.4. Australia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.4.14. REST FO ASIA PACIFIC
11.4.14.1. Rest fo Asia Pacific: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.4.14.2. Rest fo Asia Pacific: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.4.14.3. Rest fo Asia Pacific: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.4.14.4. Rest fo Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5. South America
11.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.5.2. South America: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.5.3. South America: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.5.4. South America: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.5.5. South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5.6. BRAZIL
11.5.6.1. Brazil: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.5.6.2. Brazil: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.5.6.3. Brazil: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.5.6.4. Brazil: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5.7. ARGENTINA
11.5.7.1. Argentina: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.5.7.2. Argentina: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.5.7.3. Argentina: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.5.7.4. Argentina: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.5.8. REST OF SOUTH AMERICA
11.5.8.1. Rest of South America: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.5.8.2. Rest of South America: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.5.8.3. Rest of South America: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.5.8.4. Rest of South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6. Middle East & Africa
11.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
11.6.2. Middle East & Africa: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.6.3. Middle East & Africa: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.6.4. Middle East & Africa: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.6.5. Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.6. SAUDI ARABIA
11.6.6.1. Saudi Arabia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.6.6.2. Saudi Arabia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.6.6.3. Saudi Arabia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.6.6.4. Saudi Arabia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.7. UAE
11.6.7.1. UAE: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.6.7.2. UAE: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.6.7.3. UAE: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.6.7.4. UAE: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.8. EGYPT
11.6.8.1. Egypt: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.6.8.2. Egypt: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.6.8.3. Egypt: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.6.8.4. Egypt: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.9. SOUTH AFRICA
11.6.9.1. South Africa: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.6.9.2. South Africa: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.6.9.3. South Africa: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.6.9.4. South Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
11.6.10. REST OF MIDDLE EAST & AFRICA
11.6.10.1. Rest of Middle East & Africa: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
11.6.10.2. Rest of Middle East & Africa: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
11.6.10.3. Rest of Middle East & Africa: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
11.6.10.4. Rest of Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
CHAPTER 12. Competitive Landscape
12.1. Competitior Benchmarking 2023
12.2. Market Share Analysis
12.3. Key Developments Analysis By Top 5 Companies
12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
CHAPTER 13. Company Profiles
13.1. Google
13.1.1. Business Overview
13.1.2. Financial Analysis
13.1.2.1. Business Segment Revenue, 2018, 2019, 2020, $ Million
13.1.2.2. Geographic Revenue Mix, 2020 (% Share)
13.1.3. Product Portfolio
13.1.4. Recent Development and Strategies Adopted
13.1.5. SWOT Analysis
13.2. Microsoft
13.3. Genesys
13.4. Teradata
13.5. Amperity
13.6. Pointillist
13.7. BryterCX
13.8. inQuba
13.9. Kitewhee
13.10. Verint

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