The Customer Journey Analytics Market is anticipated to reach USD 29.74 billion by 2033, up from USD 8.34 billion in 2023, reflecting a compound annual growth rate (CAGR) of 17.41% over the forecast period. This market encompasses tools, software, and methodologies designed to track, analyze, and optimize the customer journey across multiple touchpoints and channels. Customer journey analytics involves gathering data from various stages of the customer lifecycle—such as awareness, consideration, purchase, and post-purchase—to gain insights into customer behaviors, preferences, and experiences. By leveraging this analysis, businesses can enhance customer engagement, tailor marketing strategies, improve customer satisfaction, and drive growth in sales.
The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.
Segments covered
By Component (Solutions, Services)
By Deployment mode (On-premises, Cloud)
By Application (Customer Segmentation and Targeting, Customer Experience Management, Brand Management, Others)
By Data source (Web, Social Media, Mobile, Email)
Key players
Google
Microsoft
Genesys
Teradata
Amperity
Pointillist
BryterCX
inQuba
Kitewhee
Verint
- CHAPTER 1. Executive Summary
- CHAPTER 2. Scope of the Study
- 2.1. Market Definition
- 2.2. Market Scope & Segmentation
- 2.2.1. Objective of Report
- CHAPTER 3. Evolve BI Methodology
- 3.1. Data Collection & Validation Approach
- 3.2. Market Size Estimation and Forecast
- CHAPTER 4. Exclusive Analysis
- 4.1. Market Opportunity Score
- 4.1.1. Component Segement – Market Opportunity Score
- 4.1.2. Data Source Segment – Market Opportunity Score
- 4.1.3. Deployment Mode Segment – Market Opportunity Score
- 4.1.4. Application Segment – Market Opportunity Score
- 4.2. Key Market Influencing Indicators
- CHAPTER 5. Market Insights and Trends
- 5.1. Value Chain Analysis
- 5.1.1. Raw Material
- 5.1.2. Manufacturing Process
- 5.1.3. Distribution Channel
- 5.1.4. End Users
- 5.2. Porter’s Five Forces Analysis
- 5.2.1. Bargaining Power of Buyers
- 5.2.2. Bargaining Power of Suppliers
- 5.2.3. Threat of New Entrant
- 5.2.4. Threat of Substitute
- 5.2.5. Industry Rivalry
- 5.3. COVID-19 Impact and Post COVID Scenario on Customer Journey Analytics Market
- 5.3.1. Impact of COVID-19
- 5.3.2. Government Support and Industry Revival Policies
- 5.3.3. Measures Taken by Companies to Mitigate Negative Impact
- 5.3.4. Post COVID Trend
- CHAPTER 6. MArket Dynamics
- 6.1. Introduction
- 6.2. Drivers
- 6.2.1. Driver 1
- 6.2.2. Driver 2
- 6.2.3. Driver 3
- 6.3. Restraints
- 6.3.1. Restraint 1
- 6.3.2. Restraint 2
- 6.4. Opportunity
- 6.4.1. Opportunity 1
- CHAPTER 7. Customer Journey Analytics Market, By Component
- 7.1. Introduction
- 7.1.1. Solutions
- 7.1.2. Services
- CHAPTER 8. Customer Journey Analytics Market, By Data Source
- 8.1. Introduction
- 8.1.1. Web
- 8.1.2. Social Media
- 8.1.3. Mobile
- 8.1.4. Email
- CHAPTER 9. Customer Journey Analytics Market, By Deployment Mode
- 9.1. Introduction
- 9.1.1. On-premises
- 9.1.2. Cloud
- CHAPTER 10. Customer Journey Analytics Market, By Application
- 10.1.Introduction
- 10.1.1. Customer Segmentation and Targeting
- 10.1.2. Customer Experience Management
- 10.1.3. Brand Management
- 10.1.4. Others
- CHAPTER 11. Customer Journey Analytics Market, By Region
- 11.1. Introduction
- 11.2. NORTH AMERICA
- 11.2.1. North America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 11.2.2. North America: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.2.3. North America: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.2.4. North America: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.2.5. North America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.2.6. US
- 11.2.6.1. US: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.2.6.2. US: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.2.6.3. US: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.2.6.4. US: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.2.7. CANADA
- 11.2.7.1. Canada: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.2.7.2. Canada: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.2.7.3. Canada: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.2.7.4. Canada: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.2.8. MEXICO
- 11.2.8.1. Mexico: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.2.8.2. Mexico: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.2.8.3. Mexico: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.2.8.4. Mexico: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3. Europe
- 11.3.1. Europe: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 11.3.2. Europe: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.3. Europe: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.4. Europe: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.5. Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.6. U.K.
- 11.3.6.1. U.K.: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.6.2. U.K.: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.6.3. U.K.: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.6.4. U.K.: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.7. GERMANY
- 11.3.7.1. Germany: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.7.2. Germany: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.7.3. Germany: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.7.4. Germany: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.8. FRANCE
- 11.3.8.1. France: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.8.2. France: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.8.3. France: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.8.4. France: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.9. ITALY
- 11.3.9.1. Italy: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.9.2. Italy: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.9.3. Italy: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.9.4. Italy: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.10. SPAIN
- 11.3.10.1. Spain: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.10.2. Spain: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.10.3. Spain: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.10.4. Spain: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.11. BENELUX
- 11.3.11.1. BeNeLux: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.11.2. BeNeLux: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.11.3. BeNeLux: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.11.4. BeNeLux: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.12. RUSSIA
- 11.3.12.1. Russia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.12.2. Russia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.12.3. Russia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.12.4. Russia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.3.13. REST OF EUROPE
- 11.3.13.1. Rest of Europe: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.3.13.2. Rest of Europe: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.3.13.3. Rest of Europe: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.3.13.4. Rest of Europe: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4. Asia Pacific
- 11.4.1. Asia Pacific: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 11.4.2. Asia Pacific: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.3. Asia Pacific: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.4. Asia Pacific: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.5. Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.6. CHINA
- 11.4.6.1. China: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.6.2. China: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.6.3. China: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.6.4. China: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.7. JAPAN
- 11.4.7.1. Japan: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.7.2. Japan: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.7.3. Japan: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.7.4. Japan: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.8. INDIA
- 11.4.8.1. India: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.8.2. India: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.8.3. India: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.8.4. India: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.9. SOUTH KOREA
- 11.4.9.1. South Korea: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.9.2. South Korea: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.9.3. South Korea: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.9.4. South Korea: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.10. THAILAND
- 11.4.10.1. Thailand: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.10.2. Thailand: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.10.3. Thailand: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.10.4. Thailand: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.11. INDONESIA
- 11.4.11.1. Indonesia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.11.2. Indonesia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.11.3. Indonesia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.11.4. Indonesia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.12. MALAYSIA
- 11.4.12.1. Malaysia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.12.2. Malaysia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.12.3. Malaysia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.12.4. Malaysia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.13. AUSTRALIA
- 11.4.13.1. Australia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.13.2. Australia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.13.3. Australia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.13.4. Australia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.4.14. REST FO ASIA PACIFIC
- 11.4.14.1. Rest fo Asia Pacific: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.4.14.2. Rest fo Asia Pacific: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.4.14.3. Rest fo Asia Pacific: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.4.14.4. Rest fo Asia Pacific: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.5. South America
- 11.5.1. South America: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 11.5.2. South America: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.5.3. South America: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.5.4. South America: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.5.5. South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.5.6. BRAZIL
- 11.5.6.1. Brazil: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.5.6.2. Brazil: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.5.6.3. Brazil: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.5.6.4. Brazil: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.5.7. ARGENTINA
- 11.5.7.1. Argentina: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.5.7.2. Argentina: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.5.7.3. Argentina: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.5.7.4. Argentina: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.5.8. REST OF SOUTH AMERICA
- 11.5.8.1. Rest of South America: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.5.8.2. Rest of South America: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.5.8.3. Rest of South America: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.5.8.4. Rest of South America: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.6. Middle East & Africa
- 11.6.1. Middle East & Africa: Market Size and Forecast, By Country, 2023 – 2033 ($ Million)
- 11.6.2. Middle East & Africa: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.6.3. Middle East & Africa: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.6.4. Middle East & Africa: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.6.5. Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.6.6. SAUDI ARABIA
- 11.6.6.1. Saudi Arabia: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.6.6.2. Saudi Arabia: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.6.6.3. Saudi Arabia: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.6.6.4. Saudi Arabia: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.6.7. UAE
- 11.6.7.1. UAE: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.6.7.2. UAE: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.6.7.3. UAE: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.6.7.4. UAE: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.6.8. EGYPT
- 11.6.8.1. Egypt: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.6.8.2. Egypt: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.6.8.3. Egypt: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.6.8.4. Egypt: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.6.9. SOUTH AFRICA
- 11.6.9.1. South Africa: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.6.9.2. South Africa: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.6.9.3. South Africa: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.6.9.4. South Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- 11.6.10. REST OF MIDDLE EAST & AFRICA
- 11.6.10.1. Rest of Middle East & Africa: Market Size and Forecast, By Component, 2023 – 2033 ($ Million)
- 11.6.10.2. Rest of Middle East & Africa: Market Size and Forecast, By Data Source, 2023 – 2033 ($ Million)
- 11.6.10.3. Rest of Middle East & Africa: Market Size and Forecast, By Deployment Mode, 2023 – 2033 ($ Million)
- 11.6.10.4. Rest of Middle East & Africa: Market Size and Forecast, By Application, 2023 – 2033 ($ Million)
- CHAPTER 12. Competitive Landscape
- 12.1. Competitior Benchmarking 2023
- 12.2. Market Share Analysis
- 12.3. Key Developments Analysis By Top 5 Companies
- 12.4. Market Share Acquisition Strategies: Analysis of Key Approaches Employed by Top Players
- CHAPTER 13. Company Profiles
- 13.1. Google
- 13.1.1. Business Overview
- 13.1.2. Financial Analysis
- 13.1.2.1. Business Segment Revenue, 2018, 2019, 2020, $ Million
- 13.1.2.2. Geographic Revenue Mix, 2020 (% Share)
- 13.1.3. Product Portfolio
- 13.1.4. Recent Development and Strategies Adopted
- 13.1.5. SWOT Analysis
- 13.2. Microsoft
- 13.3. Genesys
- 13.4. Teradata
- 13.5. Amperity
- 13.6. Pointillist
- 13.7. BryterCX
- 13.8. inQuba
- 13.9. Kitewhee
- 13.10. Verint
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