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In-App Purchase Market

Publisher Evolve Business Intelligence
Published Apr 14, 2025
SKU # EVBI19932521

Description

The global In-App Purchase market is projected to reach $330.02 billion by 2028, expanding at a CAGR of 19.87% from 2021 to 2028. This growth is driven by various macroeconomic and microeconomic factors, including the increasing demand for smartphones and advancements in smartphone technology.

The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.

Segments covered

By App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Others)
By Type (Consumable, Non-Consumable, Subscription)
By Operating System (Android, iOS, Others)

Key players

Apple Inc
Disney
Google LLC
King Limited
Netflix, Inc
Tencent Holding Limited
Rakuten, Inc.
Sony Corporation
Spotify App Category S.A.
Tinder

Table of Contents

Chapter 1. Executive Summary
Chapter 2. Scope of The Study
2.1. Market Definition
2.2. Scope of The Study
2.2.1. Objectives of Report
Chapter 3. Evolve BI Methodology
Chapter 4. Market Insights and Trends
4.1. Supply/ Value Chain Analysis
4.2. Porter’s Five Forces Analysis
4.2.1. Threat of New Entrants
4.2.2. Bargaining Power of Buyers
4.2.3. Bargaining Power of Suppliers
4.2.4. Threat of Substitutes
4.2.5. Industry Rivalry
4.3. Impact of COVID-19 on In-App Purchase Market
4.3.1. Impact on Market Size
4.3.2. End User Trend, Preferences and Budget Impact
4.3.3. Regulatory Framework/Government Policies
4.3.4. Key Players Strategy to Tackle Negative Impact
4.3.5. Opportunity Window
Chapter 5. Market Dynamics
5.1. Introduction
5.2. DRO Analysis
5.2.1. Drivers
5.2.2. Restraints
5.2.3. Opportunities
Chapter 6. Global In-App Purchase Market, By App Category
6.1. Introduction
6.2. Gaming
6.3. Entertainment & Music
6.3. Health & Fitness
6.4. Travel & Hospitality
6.5. Retail & E-Commerce
6.6. Others
Chapter 7. Global In-App Purchase Market, By Type
7.1. Introduction
7.2. Consumable
7.3. Non-Consumable
7.4. Subscription
Chapter 8. Global In-App Purchase Market, By Operating System
8.1. Introduction
8.2. Android
8.3. iOS
8.4. Others
Chapter 9. Global In-App Purchase Market, By Region
9.1. Introduction
9.2. North America
9.2.1. Introduction
9.2.2. Driving Factors, Opportunity Analyzed and Key Trends
9.2.3. Market Size and Forecast, By Country, 2020 - 2028
9.2.4. Market Size and Forecast, By App Category, 2020 - 2028
9.2.5. Market Size and Forecast, By Type, 2020 – 2028
9.2.6. Market Size and Forecast, By Operating System, 2020 – 2028
9.2.7. US
9.2.7.1. Introduction
9.2.7.2. Driving Factors, Opportunity Analyzed and Key Trends
9.2.7.3. Market Size and Forecast, By App Category, 2020 - 2028
9.2.7.4. Market Size and Forecast, By Type, 2020 – 2028
9.2.7.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.2.8. Canada
9.2.8.1. Introduction
9.2.8.2. Driving Factors, Opportunity Analyzed and Key Trends
9.2.8.4. Market Size and Forecast, By App Category, 2020 - 2028
9.2.8.5. Market Size and Forecast, By Type, 2020 – 2028
9.2.8.6. Market Size and Forecast, By Operating System, 2020 - 2028
9.3. Europe
9.3.1. Introduction
9.3.2. Driving Factors, Opportunity Analyzed and Key Trends
9.3.3. Market Size and Forecast, By Country, 2020 - 2028
9.3.4. Market Size and Forecast, By App Category, 2020 - 2028
9.3.5. Market Size and Forecast, By Type, 2020 – 2028
9.3.6. Market Size and Forecast, By Operating System, 2020 – 2028
9.3.7. Germany
9.3.7.1. Introduction
9.3.7.2. Driving Factors, Opportunity Analyzed and Key Trends
9.3.7.3. Market Size and Forecast, By App Category, 2020 - 2028
9.3.7.4. Market Size and Forecast, By Type, 2020 – 2028
9.3.7.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.3.8. France
9.3.8.1. Introduction
9.3.8.2. Driving Factors, Opportunity Analyzed and Key Trends
9.3.8.3. Market Size and Forecast, By App Category, 2020 - 2028
9.3.8.4. Market Size and Forecast, By Type, 2020 – 2028
9.3.8.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.3.9. UK
9.3.9.1. Introduction
9.3.9.2. Driving Factors, Opportunity Analyzed and Key Trends
9.3.9.3. Market Size and Forecast, By App Category, 2020 - 2028
9.3.9.4. Market Size and Forecast, By Type, 2020 – 2028
9.3.9.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.3.10. Italy
9.3.10.1. Introduction
9.3.10.2. Driving Factors, Opportunity Analyzed and Key Trends
9.3.10.3. Market Size and Forecast, By App Category, 2020 - 2028
9.3.10.4. Market Size and Forecast, By Type, 2020 – 2028
9.3.10.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.3.11. Rest of Europe
9.3.11.1. Introduction
9.3.11.2. Driving Factors, Opportunity Analyzed and Key Trends
9.3.11.3. Market Size and Forecast, By App Category, 2020 - 2028
9.3.11.4. Market Size and Forecast, By Type, 2020 – 2028
9.3.11.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.4. Asia-Pacific
9.4.1. Introduction
9.4.2. Driving Factors, Opportunity Analyzed and Key Trends
9.4.3. Market Size and Forecast, By Country, 2020 - 2028
9.4.4. Market Size and Forecast, By App Category, 2020 - 2028
9.4.5. Market Size and Forecast, By Type, 2020 – 2028
9.4.7. Market Size and Forecast, By Operating System, 2020 - 2028
9.4.8. China
9.4.8.1. Introduction
9.4.8.2. Driving Factors, Opportunity Analyzed and Key Trends
9.4.8.3. Market Size and Forecast, By App Category, 2020 - 2028
9.4.8.4. Market Size and Forecast, By Type, 2020 – 2028
9.4.8.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.4.9. India
9.4.9.1. Introduction
9.4.9.2. Driving Factors, Opportunity Analyzed and Key Trends
9.4.9.3. Market Size and Forecast, By App Category, 2020 - 2028
9.4.9.4. Market Size and Forecast, By Type, 2020 – 2028
9.4.9.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.4.10. Japan
9.4.10.1. Introduction
9.4.10.2. Driving Factors, Opportunity Analyzed and Key Trends
9.4.10.3. Market Size and Forecast, By App Category, 2020 - 2028
9.4.10.4. Market Size and Forecast, By Type, 2020 – 2028
9.4.10.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.4.11. South Korea
9.4.11.1. Introduction
9.4.11.2. Driving Factors, Opportunity Analyzed and Key Trends
9.4.11.3. Market Size and Forecast, By App Category, 2020 - 2028
9.4.11.4. Market Size and Forecast, By Type, 2020 – 2028
9.4.11.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.4.12. Rest of Asia-Pacific
9.4.11.1. Introduction
9.4.12.2. Driving Factors, Opportunity Analyzed and Key Trends
9.4.12.3. Market Size and Forecast, By App Category, 2020 - 2028
9.4.12.4. Market Size and Forecast, By Type, 2020 – 2028
9.4.12.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.5. Rest of The World (RoW)
9.5.1. Introduction
9.5.2. Driving Factors, Opportunity Analyzed and Key Trends
9.5.3. Market Size and Forecast, By App Category, 2020 - 2028
9.5.4. Market Size and Forecast, By Type, 2020 – 2028
9.5.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.5.6. Market Size and Forecast, By Region, 2020 - 2028
9.5.7. South America
9.5.7.1. Introduction
9.5.7.2. Driving Factors, Opportunity Analyzed and Key Trends
9.5.7.3. Market Size and Forecast, By App Category, 2020 - 2028
9.5.7.4. Market Size and Forecast, By Type, 2020 – 2028
9.5.7.5. Market Size and Forecast, By Operating System, 2020 - 2028
9.5.8. Middle East & Africa
9.5.8.1. Introduction
9.5.8.2. Driving Factors, Opportunity Analyzed and Key Trends
9.5.8.3. Market Size and Forecast, By App Category, 2020 - 2028
9.5.8.4. Market Size and Forecast, By Type, 2020 – 2028
9.5.8.5. Market Size and Forecast, By Operating System, 2020 - 2028
Chapter 10. Competitive Landscape
10.1. Introduction
10.2. Vendor Share Analysis, 2020/Key Players Positioning 2020
Chapter 11. Company Profiles
11.1. Apple Inc
11.1.1. Business Overview
11.1.2. Financial Analysis
11.1.3. Product Portfolio
11.1.4. Recent Development and Strategies Adopted
11.1.5. SWOT Analysis
11.2. Disney
11.2.1. Business Overview
11.2.2. Financial Analysis
11.2.3. Product Portfolio
11.2.4. Recent Development and Strategies Adopted
11.2.5. SWOT Analysis
11.3. Google LLC
11.3.1. Business Overview
11.3.2. Financial Analysis
11.3.3. Product Portfolio
11.3.4. Recent Development and Strategies Adopted
11.3.5. SWOT Analysis
11.4. King Limited
11.4.1. Business Overview
11.4.2. Financial Analysis
11.4.3. Product Portfolio
11.4.4. Recent Development and Strategies Adopted
11.4.5. SWOT Analysis
11.5. Netflix, Inc
11.5.1. Business Overview
11.5.2. Financial Analysis
11.5.3. Product Portfolio
11.5.4. Recent Development and Strategies Adopted
11.5.5. SWOT Analysis
11.6. Tencent Holding Limited
11.6.1. Business Overview
11.6.2. Financial Analysis
11.6.3. Product Portfolio
11.6.4. Recent Development and Strategies Adopted
11.6.5. SWOT Analysis
11.7. Rakuten, Inc.
11.7.1. Business Overview
11.7.2. Financial Analysis
11.7.3. Product Portfolio
11.7.4. Recent Development and Strategies Adopted
11.7.5. SWOT Analysis
11.8. Sony Corporation
11.8.1. Business Overview
11.8.2. Financial Analysis
11.8.3. Product Portfolio
11.8.4. Recent Development and Strategies Adopted
11.8.5. SWOT Analysis
11.9. Spotify App Category S.A.
11.9.1. Business Overview
11.9.2. Financial Analysis
11.9.3. Product Portfolio
11.9.4. Recent Development and Strategies Adopted
11.9.5. SWOT Analysis
11.10. Tinder
11.10.1. Business Overview
11.10.2. Financial Analysis
11.10.3. Product Portfolio
11.9.4. Recent Development and Strategies Adopted
11.9.5. SWOT Analysis
Chapter 12. Key Takeaways

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