The global A2P (Application-to-Person) messaging market, valued at $60.12 billion in 2020, is projected to grow to $83.12 billion by 2028, expanding at a compound annual growth rate (CAGR) of 3.97% from 2021 to 2028. This growth is driven by several macro and microeconomic factors. Technological Advancements in communication technologies, including the expansion of mobile networks and the proliferation of smartphones, have enhanced the efficiency and reach of A2P messaging. The rise in digital transformation initiatives across industries has also led to an increased adoption of A2P messaging for various applications such as customer notifications, alerts, and verification codes. Additionally, the growing need for secure and reliable communication in sectors like banking, healthcare, and e-commerce contributes to the demand for A2P messaging services.
The latest research report by Evolve Business Intelligence explores the various factors influencing the global market. It includes an analysis of the current market size, forecasts for key segments and regions, and the driving forces behind market growth. The report examines the potential impacts of key trends on business strategies and provides a SWOT analysis of critical sectors for each major competitor and customer group. This valuable data highlights the conglomerates likely to impact the industry, crucial for any company planning to invest strategically over the next five years. These insights complement our initial quantitative study, aiding in new investments and strategic planning to mitigate threats in existing sectors.
Segments covered
By Vertical(Banking & Financial Services, Retail and eCommerce, Healthcare, Others )
By Application (Authentication Services, Promotional and Marketing Services, Interactive Messages, Others)
Key players
AT&T
Sinch
China Mobile
Infobip
Orange
Route Mobile
Comviva
Twilio
BICS
Monty Mobile
- Chapter 1. Executive Summary
- Chapter 2. Scope Of The Study
- 2.1. Market Definition
- 2.2. Scope Of The Study
- 2.2.1. Objectives of Report
- Chapter 3. Evolve BI Methodology
- Chapter 4. Market Insights and Trends
- 4.1. Supply/ Value Chain Analysis
- 4.2. Porter’s Five Forces Analysis
- 4.2.1. Threat Of New Entrants
- 4.2.2. Bargaining Power Of Buyers
- 4.2.3. Bargaining Power Of Suppliers
- 4.2.4. Threat Of Substitutes
- 4.2.5. Industry Rivalry
- 4.3. Impact of COVID-19 on A2P messaging Market
- 4.3.1. Impact on Market Size
- 4.3.2. End User Trend, Preferences and Budget Impact
- 4.3.3. Regulatory Framework/Government Policies
- 4.3.4. Key Players Strategy to Tackle Negative Impact
- 4.3.5. Opportunity Window
- Chapter 5. Market Dynamics
- 5.1. Introduction
- 5.2. DRO Analysis
- 5.2.1. Drivers
- 5.2.2. Restraints
- 5.2.3. Opportunities
- Chapter 6. Global A2P messaging Market, By Vertical
- 6.1. Introduction
- 6.2. Banking & Financial Services
- 6.3. Retail and eCommerce
- 6.3. Healthcare
- 6.4. Others
- Chapter 7. Global A2P messaging Market, By Application
- 7.1. Introduction
- 7.2. Authentication Services
- 7.3. Promotional and Marketing Services
- 7.4. Interactive Messages
- 7.5. Others
- Chapter 8. Global A2P messaging Market, By Region
- 8.1. Introduction
- 8.2. North America
- 8.2.1. Introduction
- 8.2.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.2.3. Market Size and Forecast, By Country, 2020 - 2028
- 8.2.4. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.2.5. Market Size and Forecast, By Application, 2020 – 2026
- 8.2.6. US
- 8.2.6.1. Introduction
- 8.2.6.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.2.6.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.2.6.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.2.7. Canada
- 8.2.7.1. Introduction
- 8.2.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.2.7.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.2.7.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.3. Europe
- 8.3.1. Introduction
- 8.3.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.3.3. Market Size and Forecast, By Country, 2020 - 2028
- 8.3.4. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.3.5. Market Size and Forecast, By Application, 2020 – 2026
- 8.3.6. Germany
- 8.3.6.1. Introduction
- 8.3.6.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.3.6.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.3.6.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.3.7. France
- 8.3.7.1. Introduction
- 8.3.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.3.7.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.3.7.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.3.8. UK
- 8.3.8.1. Introduction
- 8.3.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.3.8.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.3.8.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.3.9. Italy
- 8.3.9.1. Introduction
- 8.3.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.3.9.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.3.9.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.3.10. Rest Of Europe
- 8.3.10.1. Introduction
- 8.3.10.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.3.10.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.3.10.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.4. Asia-Pacific
- 8.4.1. Introduction
- 8.4.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.4.3. Market Size and Forecast, By Country, 2020 - 2028
- 8.4.4. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.4.5. Market Size and Forecast, By Application, 2020 - 2028
- 8.4.6. China
- 8.4.6.1. Introduction
- 8.4.6.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.4.6.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.4.6.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.4.7. India
- 8.4.7.1. Introduction
- 8.4.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.4.7.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.4.7.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.4.8. Japan
- 8.4.8.1. Introduction
- 8.4.8.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.4.8.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.4.8.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.4.9. South Korea
- 8.4.9.1. Introduction
- 8.4.9.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.4.9.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.4.9.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.4.10. Rest Of Asia-Pacific
- 8.4.10.1. Introduction
- 8.4.10.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.4.10.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.4.10.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.5. Rest Of The World (RoW)
- 8.5.1. Introduction
- 8.5.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.5.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.5.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.5.5. Market Size and Forecast, By Region, 2020 - 2028
- 8.5.6. South America
- 8.5.6.1. Introduction
- 8.5.6.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.5.6.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.5.6.4. Market Size and Forecast, By Application, 2020 - 2028
- 8.5.7. Middle East and Africa
- 8.5.7.1. Introduction
- 8.5.7.2. Driving Factors, Opportunity Analyzed and Key Trends
- 8.5.7.3. Market Size and Forecast, By Vertical, 2020 - 2028
- 8.5.7.4. Market Size and Forecast, By Application, 2020 - 2028
- Chapter 9. Competitive Landscape
- 9.1. Introduction
- 9.2. Vendor Share Analysis, 2020/Key Players Positioning, 2020
- Chapter 10. Company Profiles
- 10.1. AT&T
- 10.1.1. Business Overview
- 10.1.2. Financial Analysis
- 10.1.3. Product Portfolio
- 10.1.4. Recent Development and Strategies Adopted
- 10.1.5. SWOT Analysis
- 10.2. Sinch
- 10.2.1. Business Overview
- 10.2.2. Financial Analysis
- 10.2.3. Product Portfolio
- 10.2.4. Recent Development and Strategies Adopted
- 10.2.5. SWOT Analysis
- 10.3. China Mobile
- 10.3.1. Business Overview
- 10.3.2. Financial Analysis
- 10.3.3. Product Portfolio
- 10.3.4. Recent Development and Strategies Adopted
- 10.3.5. SWOT Analysis
- 10.4. Infobip
- 10.4.1. Business Overview
- 10.4.2. Financial Analysis
- 10.4.3. Product Portfolio
- 10.4.4. Recent Development and Strategies Adopted
- 10.4.5. SWOT Analysis
- 10.5. Orange
- 10.5.1. Business Overview
- 10.5.2. Financial Analysis
- 10.5.3. Product Portfolio
- 10.5.4. Recent Development and Strategies Adopted
- 10.5.5. SWOT Analysis
- 10.6. Route Mobile
- 10.6.1. Business Overview
- 10.6.2. Financial Analysis
- 10.6.3. Product Portfolio
- 10.6.4. Recent Development and Strategies Adopted
- 10.6.5. SWOT Analysis
- 10.7. Comviva
- 10.7.1. Business Overview
- 10.7.2. Financial Analysis
- 10.7.3. Product Portfolio
- 10.7.4. Recent Development and Strategies Adopted
- 10.7.5. SWOT Analysis
- 10.8. Twilio
- 10.8.1. Business Overview
- 10.8.2. Financial Analysis
- 10.8.3. Product Portfolio
- 10.8.4. Recent Development and Strategies Adopted
- 10.8.5. SWOT Analysis
- 10.9. BICS
- 10.9.1. Business Overview
- 10.9.2. Financial Analysis
- 10.9.3. Product Portfolio
- 10.9.4. Recent Development and Strategies Adopted
- 10.9.5. SWOT Analysis
- 10.10. Monty Mobile
- 10.10.1. Business Overview
- 10.10.2. Financial Analysis
- 10.10.3. Product Portfolio
- 10.10.4. Recent Development and Strategies Adopted
- 10.10.5. SWOT Analysis
- Chapter 11. Key Takeaways
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